--- title: "American Greetings vs Hallmark: Which is searched more in United States?" description: "Which is more popular in search, American Greetings or Hallmark? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/american-greetings-vs-hallmark" publisher: "Brandwave" --- # American Greetings vs Hallmark: Which is searched more in United States? Which is more popular in search, American Greetings or Hallmark? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Greetings and Hallmark - **Competitive set**: Greeting cards - **Market**: United States - **Month measured**: Sep 2026 - **American Greetings Share of Search**: 78.6% - **Hallmark Share of Search**: 15.7% ## Which is more popular in search, American Greetings or Hallmark? - In September 2026, American Greetings had more branded searches than Hallmark among greeting cards in United States. American Greetings was estimated to have 49.5K branded searches compared to Hallmark’s 9.9K, and held a 78.6% Share of Search versus Hallmark’s 15.7%. - American Greetings was ahead of Hallmark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States moved from 75.9% to 78.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States moved from 18.6% to 15.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## How did search popularity change for United States greeting cards in September 2026? - Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | American Greetings estimated searches | American Greetings Share of Search | American Greetings rank | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 75.9% | 1 | 14.8K | 18.6% | 2 | | Nov 2025 | 74K | 75.9% | 1 | 18.1K | 18.6% | 2 | | Dec 2025 | 90.5K | 75.9% | 1 | 22.2K | 18.6% | 2 | | Jan 2026 | 60.5K | 76.7% | 1 | 14.8K | 18.8% | 2 | | Feb 2026 | 60.5K | 76.7% | 1 | 14.8K | 18.8% | 2 | | Mar 2026 | 60.5K | 80.1% | 1 | 12.1K | 16% | 2 | | Apr 2026 | 60.5K | 76.7% | 1 | 14.8K | 18.8% | 2 | | May 2026 | 74K | 79.4% | 1 | 14.8K | 15.9% | 2 | | Jun 2026 | 60.5K | 79.4% | 1 | 12.1K | 15.9% | 2 | | Jul 2026 | 49.5K | 79.5% | 1 | 9.9K | 15.9% | 2 | | Aug 2026 | 49.5K | 78.6% | 1 | 9.9K | 15.7% | 2 | | Sep 2026 | 49.5K | 78.6% | 1 | 9.9K | 15.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using American Greetings’ and Hallmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Greetings**: Measured on the search term “american greetings”. - **Hallmark**: Measured on the search term “hallmark cards”. - [American Greetings profile](/demand/us/brands/american-greetings) - [Hallmark profile](/demand/us/brands/hallmark) - [All greeting cards in United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, American Greetings or Hallmark? In September 2026, American Greetings had more branded searches than Hallmark among greeting cards in United States. American Greetings was estimated to have 49.5K branded searches compared to Hallmark’s 9.9K, and held a 78.6% Share of Search versus Hallmark’s 15.7%. ## Cite this page Brandwave. "American Greetings vs Hallmark: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/american-greetings-vs-hallmark This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-greetings-vs-hallmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.