--- title: "American Express vs Lili: Which is more popular in the United States?" description: "Is American Express or Lili more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/american-express-vs-lili-bank" publisher: "Brandwave" --- # American Express vs Lili: Which is more popular in the United States? Is American Express or Lili more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and Lili - **Competitive set**: Business bank accounts - **Market**: United States - **Month measured**: Oct 2026 - **American Express Share of Search**: 6.4% - **Lili Share of Search**: 3.5% ## Is American Express or Lili more popular in search? - In October 2026, American Express had more branded searches than Lili among business bank accounts in the United States. American Express had about 8,100 branded searches, while Lili had 4,400. American Express made up 6.4% of all business bank account searches we track, and Lili accounted for 3.5%. - American Express was ahead of Lili in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, American Express’ share of searches among business bank accounts in the United States moved from 4.7% to 6.4%, and its estimated monthly branded searches moved from 5.4K to 8.1K. - Across the 12 months ending October 2026, Lili’s share of searches among business bank accounts in the United States moved from 3.8% to 3.5%, and its estimated monthly branded searches held steady at 4.4K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, American Express was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Lili did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluevine | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chase | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Relay | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | American Express | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mercury | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Wells Fargo | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Found | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Novo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lili | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bank of America | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NorthOne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about business bank accounts - Asked ChatGPT "What's the best business bank account for a small business?": 1. Bluevine, 2. Chase, 3. Relay - Asked ChatGPT "Which business checking account has no monthly fees?": 1. Bluevine, 2. American Express, 3. Relay - Asked ChatGPT "Where should I open a bank account for my LLC?": 1. Bluevine, 2. Chase, 3. Relay - Searched Google, AI Overview "business bank account": 1. Bluevine, 2. Mercury, 3. Wells Fargo, 4. American Express Not named in any answer: Found, Novo, Lili, Bank of America and NorthOne. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States business bank accounts in October 2026? - In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches. - Lili’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 2.7% to 3.5% in October 2026. ## How has branded search for American Express and Lili changed in the United States over the last 12 months? | Month | American Express estimated searches | American Express Share of Search | American Express rank | Lili estimated searches | Lili Share of Search | Lili rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 5.4K | 4.7% | 7 | 4.4K | 3.8% | 8 | | Dec 2025 | 5.4K | 4.5% | 7 | 4.4K | 3.7% | 8 | | Jan 2026 | 6.6K | 4.7% | 7 | 5.4K | 3.8% | 8 | | Feb 2026 | 6.6K | 4.7% | 7 | 4.4K | 3.2% | 8 | | Mar 2026 | 6.6K | 4% | 7 | 5.4K | 3.2% | 8 | | Apr 2026 | 6.6K | 4% | 7 | 5.4K | 3.3% | 8 | | May 2026 | 8.1K | 5% | 7 | 4.4K | 2.7% | 8 | | Jun 2026 | 6.6K | 4% | 7 | 4.4K | 2.7% | 10 | | Jul 2026 | 5.4K | 3.3% | 8 | 4.4K | 2.7% | 9 | | Aug 2026 | 5.4K | 3.6% | 7 | 4.4K | 3% | 9 | | Sep 2026 | 5.4K | 4.2% | 7 | 4.4K | 3.4% | 8 | | Oct 2026 | 8.1K | 6.4% | 4 | 4.4K | 3.5% | 8 | ## How are American Express’ and Lili’s branded searches counted? Brandwave collects information about searches that people make online using American Express’ and Lili’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search term “amex business checking”. - **Lili**: Measured on the search term “lili bank”. - [American Express profile](/demand/us/brands/american-express) - [Lili profile](/demand/us/brands/lili-bank) - [All business bank accounts in the United States](/demand/us/categories/us-business-bank-accounts): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or Lili more popular in search? In October 2026, American Express had more branded searches than Lili among business bank accounts in the United States. American Express had about 8,100 branded searches, while Lili had 4,400. American Express made up 6.4% of all business bank account searches we track, and Lili accounted for 3.5%. ## Cite this page Brandwave. "American Express vs Lili: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/american-express-vs-lili-bank This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-express-vs-lili-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.