--- title: "American Express vs Chase: Which is more popular in the United States?" description: "Is American Express or Chase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/american-express-vs-chase-bank" publisher: "Brandwave" --- # American Express vs Chase: Which is more popular in the United States? Is American Express or Chase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and Chase - **Competitive set**: Business credit cards - **Market**: United States - **Month measured**: Oct 2026 - **American Express Share of Search**: 21.1% - **Chase Share of Search**: 16% ## Is American Express or Chase more popular in search? - In October 2026, American Express had more branded searches than Chase among business credit cards in the United States. American Express had about 30,200 branded searches, while Chase had 22,900. American Express made up 21.1% of all business credit card searches we track, and Chase accounted for 16%. - The lead changed hands 2 times in the 12 months ending October 2026: Chase took it in June 2026, American Express took it in October 2026. - Across the 12 months ending October 2026, American Express’ share of searches among business credit cards in the United States moved from 31.6% to 21.1%, and its estimated monthly branded searches moved from 47.9K to 30.2K. - Across the 12 months ending October 2026, Chase’s share of searches among business credit cards in the United States moved from 22.6% to 16%, and its estimated monthly branded searches moved from 34.3K to 22.9K. ## Top business credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Express and Chase were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Chase was listed before American Express in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | American Express | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Brex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ramp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bank of America | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | U.S. Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BILL Spend & Expense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business credit cards - Asked ChatGPT "What's the best business credit card for a small business?": 1. Chase, 2. American Express, 3. Capital One - Asked ChatGPT "Which business credit card has the best rewards?": 1. American Express, 2. Chase, 3. Capital One - Asked ChatGPT "Should I get a corporate card or a business credit card for my startup?": named none of the brands we track - Searched Google, AI Overview "best business credit cards": 1. Chase, 2. American Express, 3. Capital One - Searched Google, AI Overview "business credit card": 1. Chase, 2. American Express, 3. Capital One Not named in any answer: Brex, Ramp, Bank of America, U.S. Bank and BILL Spend & Expense. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States business credit cards in October 2026? - In October 2026, American Express overtook Chase to rank 2nd among business credit cards in the United States, with 21.1% of the searches. - In October 2026, Chase lost share of searches among business credit cards in the United States, from 19.9% to 16%. ## How has branded search for American Express and Chase changed in the United States over the last 12 months? | Month | American Express estimated searches | American Express Share of Search | American Express rank | Chase estimated searches | Chase Share of Search | Chase rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 47.9K | 31.6% | 1 | 34.3K | 22.6% | 3 | | Dec 2025 | 45.2K | 29.5% | 2 | 28K | 18.3% | 3 | | Jan 2026 | 41.9K | 17.3% | 2 | 34.3K | 14.1% | 3 | | Feb 2026 | 34.3K | 22.4% | 2 | 28K | 18.3% | 3 | | Mar 2026 | 41.9K | 25.6% | 2 | 28K | 17.1% | 3 | | Apr 2026 | 37K | 22.8% | 2 | 28K | 17.3% | 3 | | May 2026 | 30.2K | 21.9% | 2 | 28K | 20.3% | 3 | | Jun 2026 | 26.9K | 20% | 3 | 28K | 20.9% | 2 | | Jul 2026 | 24.7K | 18.8% | 3 | 28K | 21.3% | 2 | | Aug 2026 | 26.9K | 20% | 3 | 28K | 20.8% | 2 | | Sep 2026 | 26.9K | 19.1% | 3 | 28K | 19.9% | 2 | | Oct 2026 | 30.2K | 21.1% | 2 | 22.9K | 16% | 3 | ## How are American Express’ and Chase’s branded searches counted? Brandwave collects information about searches that people make online using American Express’ and Chase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search terms “amex business gold” and “amex business platinum”, summed into one figure. - **Chase**: Measured on the search terms “chase ink” and “chase ink business”, summed into one figure. - [American Express profile](/demand/us/brands/american-express) - [Chase profile](/demand/us/brands/chase-bank) - [All business credit cards in the United States](/demand/us/categories/us-business-credit-cards): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or Chase more popular in search? In October 2026, American Express had more branded searches than Chase among business credit cards in the United States. American Express had about 30,200 branded searches, while Chase had 22,900. American Express made up 21.1% of all business credit card searches we track, and Chase accounted for 16%. ## Cite this page Brandwave. "American Express vs Chase: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/american-express-vs-chase-bank This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-express-vs-chase-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.