--- title: "American Express vs BILL Spend & Expense: Which is more popular in the United States?" description: "Is American Express or BILL Spend & Expense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/american-express-vs-bill-spend-and-expense" publisher: "Brandwave" --- # American Express vs BILL Spend & Expense: Which is more popular in the United States? Is American Express or BILL Spend & Expense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and BILL Spend & Expense - **Competitive set**: Business credit cards - **Market**: United States - **Month measured**: Oct 2026 - **American Express Share of Search**: 21.1% - **BILL Spend & Expense Share of Search**: 3% ## Is American Express or BILL Spend & Expense more popular in search? - In October 2026, American Express had more branded searches than BILL Spend & Expense among business credit cards in the United States. American Express had about 30,200 branded searches, while BILL Spend & Expense had 4,300. American Express made up 21.1% of all business credit card searches we track, and BILL Spend & Expense accounted for 3%. - American Express was ahead of BILL Spend & Expense in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, American Express’ share of searches among business credit cards in the United States moved from 31.6% to 21.1%, and its estimated monthly branded searches moved from 47.9K to 30.2K. - Across the 12 months ending October 2026, BILL Spend & Expense’s share of searches among business credit cards in the United States moved from 2.5% to 3%, and its estimated monthly branded searches moved from 3.8K to 4.3K. ## Top business credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BILL Spend & Expense did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chase | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | American Express | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Capital One | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Brex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ramp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bank of America | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | U.S. Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BILL Spend & Expense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business credit cards - Asked ChatGPT "What's the best business credit card for a small business?": 1. Chase, 2. American Express, 3. Capital One - Asked ChatGPT "Which business credit card has the best rewards?": 1. American Express, 2. Chase, 3. Capital One - Asked ChatGPT "Should I get a corporate card or a business credit card for my startup?": named none of the brands we track - Searched Google, AI Overview "best business credit cards": 1. Chase, 2. American Express, 3. Capital One - Searched Google, AI Overview "business credit card": 1. Chase, 2. American Express, 3. Capital One Not named in any answer: Brex, Ramp, Bank of America, U.S. Bank and BILL Spend & Expense. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States business credit cards in October 2026? - In October 2026, American Express overtook Chase to rank 2nd among business credit cards in the United States, with 21.1% of the searches. - Estimated monthly branded searches for BILL Spend & Expense in the United States rose 13.2% over 12 measured months, from 3.8K to 4.3K in October 2026. ## How has branded search for American Express and BILL Spend & Expense changed in the United States over the last 12 months? | Month | American Express estimated searches | American Express Share of Search | American Express rank | BILL Spend & Expense estimated searches | BILL Spend & Expense Share of Search | BILL Spend & Expense rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 47.9K | 31.6% | 1 | 3.8K | 2.5% | 7 | | Dec 2025 | 45.2K | 29.5% | 2 | 4.3K | 2.8% | 8 | | Jan 2026 | 41.9K | 17.3% | 2 | 3.8K | 1.6% | 8 | | Feb 2026 | 34.3K | 22.4% | 2 | 3.8K | 2.5% | 8 | | Mar 2026 | 41.9K | 25.6% | 2 | 4.3K | 2.6% | 8 | | Apr 2026 | 37K | 22.8% | 2 | 4.3K | 2.7% | 8 | | May 2026 | 30.2K | 21.9% | 2 | 3.8K | 2.8% | 8 | | Jun 2026 | 26.9K | 20% | 3 | 4.3K | 3.2% | 7 | | Jul 2026 | 24.7K | 18.8% | 3 | 3.5K | 2.7% | 8 | | Aug 2026 | 26.9K | 20% | 3 | 4K | 3% | 8 | | Sep 2026 | 26.9K | 19.1% | 3 | 4.3K | 3.1% | 8 | | Oct 2026 | 30.2K | 21.1% | 2 | 4.3K | 3% | 8 | ## How are American Express’ and BILL Spend & Expense’s branded searches counted? Brandwave collects information about searches that people make online using American Express’ and BILL Spend & Expense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search terms “amex business gold” and “amex business platinum”, summed into one figure. - **BILL Spend & Expense**: Measured on the search terms “bill divvy” and “divvy card”, summed into one figure. - [American Express profile](/demand/us/brands/american-express) - [BILL Spend & Expense profile](/demand/us/brands/bill-spend-and-expense) - [All business credit cards in the United States](/demand/us/categories/us-business-credit-cards): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or BILL Spend & Expense more popular in search? In October 2026, American Express had more branded searches than BILL Spend & Expense among business credit cards in the United States. American Express had about 30,200 branded searches, while BILL Spend & Expense had 4,300. American Express made up 21.1% of all business credit card searches we track, and BILL Spend & Expense accounted for 3%. ## Cite this page Brandwave. "American Express vs BILL Spend & Expense: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/american-express-vs-bill-spend-and-expense This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-express-vs-bill-spend-and-expense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.