---
title: "American Express vs Bank of America: Which is more popular in the United States?"
description: "Is American Express or Bank of America more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/american-express-vs-bank-of-america"
publisher: "Brandwave"
---

# American Express vs Bank of America: Which is more popular in the United States?

Is American Express or Bank of America more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Express and Bank of America
- **Competitive set**: Business credit cards
- **Market**: United States
- **Month measured**: Oct 2026
- **American Express Share of Search**: 21.1%
- **Bank of America Share of Search**: 4.6%

## Is American Express or Bank of America more popular in search?

- In October 2026, American Express had more branded searches than Bank of America among business credit cards in the United States. American Express had about 30,200 branded searches, while Bank of America had 6,600. American Express made up 21.1% of all business credit card searches we track, and Bank of America accounted for 4.6%.
- American Express was ahead of Bank of America in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, American Express’ share of searches among business credit cards in the United States moved from 31.6% to 21.1%, and its estimated monthly branded searches moved from 47.9K to 30.2K.
- Across the 12 months ending October 2026, Bank of America’s share of searches among business credit cards in the United States moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

## Top business credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bank of America did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chase | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| American Express | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Capital One | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Brex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ramp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bank of America | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| U.S. Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BILL Spend & Expense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about business credit cards

- Asked ChatGPT "What's the best business credit card for a small business?": 1. Chase, 2. American Express, 3. Capital One
- Asked ChatGPT "Which business credit card has the best rewards?": 1. American Express, 2. Chase, 3. Capital One
- Asked ChatGPT "Should I get a corporate card or a business credit card for my startup?": named none of the brands we track
- Searched Google, AI Overview "best business credit cards": 1. Chase, 2. American Express, 3. Capital One
- Searched Google, AI Overview "business credit card": 1. Chase, 2. American Express, 3. Capital One

Not named in any answer: Brex, Ramp, Bank of America, U.S. Bank and BILL Spend & Expense.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## How did search popularity change for United States business credit cards in October 2026?

- In October 2026, American Express overtook Chase to rank 2nd among business credit cards in the United States, with 21.1% of the searches.
- In October 2026, Bank of America gained share of searches among business credit cards in the United States, from 3.8% to 4.6%.

## How has branded search for American Express and Bank of America changed in the United States over the last 12 months?

| Month | American Express estimated searches | American Express Share of Search | American Express rank | Bank of America estimated searches | Bank of America Share of Search | Bank of America rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 47.9K | 31.6% | 1 | 5.4K | 3.6% | 6 |
| Dec 2025 | 45.2K | 29.5% | 2 | 5.4K | 3.5% | 6 |
| Jan 2026 | 41.9K | 17.3% | 2 | 5.4K | 2.2% | 6 |
| Feb 2026 | 34.3K | 22.4% | 2 | 5.4K | 3.5% | 6 |
| Mar 2026 | 41.9K | 25.6% | 2 | 6.6K | 4% | 6 |
| Apr 2026 | 37K | 22.8% | 2 | 6.6K | 4.1% | 6 |
| May 2026 | 30.2K | 21.9% | 2 | 5.4K | 3.9% | 6 |
| Jun 2026 | 26.9K | 20% | 3 | 5.4K | 4% | 6 |
| Jul 2026 | 24.7K | 18.8% | 3 | 5.4K | 4.1% | 6 |
| Aug 2026 | 26.9K | 20% | 3 | 5.4K | 4% | 6 |
| Sep 2026 | 26.9K | 19.1% | 3 | 5.4K | 3.8% | 6 |
| Oct 2026 | 30.2K | 21.1% | 2 | 6.6K | 4.6% | 6 |

## How are American Express’ and Bank of America’s branded searches counted?

Brandwave collects information about searches that people make online using American Express’ and Bank of America’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Express**: Measured on the search terms “amex business gold” and “amex business platinum”, summed into one figure.
- **Bank of America**: Measured on the search term “bank of america business credit card”.

- [American Express profile](/demand/us/brands/american-express)
- [Bank of America profile](/demand/us/brands/bank-of-america)
- [All business credit cards in the United States](/demand/us/categories/us-business-credit-cards): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is American Express or Bank of America more popular in search?

In October 2026, American Express had more branded searches than Bank of America among business credit cards in the United States. American Express had about 30,200 branded searches, while Bank of America had 6,600. American Express made up 21.1% of all business credit card searches we track, and Bank of America accounted for 4.6%.

## Cite this page

Brandwave. "American Express vs Bank of America: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/american-express-vs-bank-of-america

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-express-vs-bank-of-america. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
