--- title: "Amazon vs Best Buy: Which is searched more in the United States?" description: "Is Amazon or Best Buy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/amazon-vs-best-buy" publisher: "Brandwave" --- # Amazon vs Best Buy: Which is searched more in the United States? Is Amazon or Best Buy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon and Best Buy - **Competitive set**: Electronics retailers - **Market**: United States - **Month measured**: Sep 2026 - **Amazon Share of Search**: 88.3% - **Best Buy Share of Search**: 9.7% ## Is Amazon or Best Buy more popular in search? - In September 2026, Amazon had more branded searches than Best Buy among electronics retailers in the United States. Amazon had about 151 million branded searches, while Best Buy had 16.6 million. Amazon made up 88.3% of all electronics retailer searches we track, and Best Buy accounted for 9.7%. - Amazon was ahead of Best Buy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in the United States moved from 88.4% to 88.3%, and its estimated monthly branded searches held steady at 151M. - Across the 12 months ending September 2026, Best Buy’s share of searches among electronics retailers in the United States held steady at 9.7%, and its estimated monthly branded searches held steady at 16.6M. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Amazon and Best Buy were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Best Buy was listed before Amazon in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Best Buy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Amazon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Micro Center | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | B&H Photo | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Newegg | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Which electronics retailer should I shop at in the US?": 1. Best Buy, 2. Amazon, 3. Micro Center - Asked ChatGPT "What are the best electronics retailers in the US?": 1. Best Buy, 2. Micro Center, 3. B&H Photo, 4. Newegg, 5. Amazon - Asked ChatGPT "What's the best electronics retailer in the US for a new gadget?": 1. Best Buy, 2. Amazon - Searched Google, AI Overview "computer store": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States electronics retailers in September 2026? Neither Amazon nor Best Buy moved beyond provider rounding among electronics retailers in Sep 2026. ## Month by month | Month | Amazon estimated searches | Amazon Share of Search | Amazon rank | Best Buy estimated searches | Best Buy Share of Search | Best Buy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 151M | 88.4% | 1 | 16.6M | 9.7% | 2 | | Nov 2025 | 151M | 83.4% | 1 | 24.9M | 13.8% | 2 | | Dec 2025 | 185M | 86.1% | 1 | 24.9M | 11.6% | 2 | | Jan 2026 | 151M | 88% | 1 | 16.6M | 9.7% | 2 | | Feb 2026 | 124M | 88% | 1 | 13.6M | 9.7% | 2 | | Mar 2026 | 151M | 88.3% | 1 | 16.6M | 9.7% | 2 | | Apr 2026 | 151M | 90% | 1 | 13.6M | 8.1% | 2 | | May 2026 | 151M | 88.1% | 1 | 16.6M | 9.7% | 2 | | Jun 2026 | 151M | 88.1% | 1 | 16.6M | 9.7% | 2 | | Jul 2026 | 151M | 88.4% | 1 | 16.6M | 9.7% | 2 | | Aug 2026 | 151M | 88.1% | 1 | 16.6M | 9.7% | 2 | | Sep 2026 | 151M | 88.3% | 1 | 16.6M | 9.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon’s and Best Buy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon**: Measured on the search term “amazon”. - **Best Buy**: Measured on the search term “best buy”. - [Amazon profile](/demand/us/brands/amazon) - [Best Buy profile](/demand/us/brands/best-buy) - [All electronics retailers in the United States](/demand/us/categories/us-electronics-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon or Best Buy more popular in search? In September 2026, Amazon had more branded searches than Best Buy among electronics retailers in the United States. Amazon had about 151 million branded searches, while Best Buy had 16.6 million. Amazon made up 88.3% of all electronics retailer searches we track, and Best Buy accounted for 9.7%. ## Cite this page Brandwave. "Amazon vs Best Buy: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/amazon-vs-best-buy This page is also available as HTML at https://gobrandwave.com/demand/us/compare/amazon-vs-best-buy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.