--- title: "Amazon vs B&H Photo: Which is searched more in the United States?" description: "Is Amazon or B&H Photo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/amazon-vs-b-h-photo" publisher: "Brandwave" --- # Amazon vs B&H Photo: Which is searched more in the United States? Is Amazon or B&H Photo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon and B&H Photo - **Competitive set**: Electronics retailers - **Market**: United States - **Month measured**: Sep 2026 - **Amazon Share of Search**: 88.3% - **B&H Photo Share of Search**: 0.24% ## Is Amazon or B&H Photo more popular in search? - In September 2026, Amazon had more branded searches than B&H Photo among electronics retailers in the United States. Amazon had about 151 million branded searches, while B&H Photo had 402,000. Amazon made up 88.3% of all electronics retailer searches we track, and B&H Photo accounted for 0.24%. - Amazon was ahead of B&H Photo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in the United States moved from 88.4% to 88.3%, and its estimated monthly branded searches held steady at 151M. - Across the 12 months ending September 2026, B&H Photo’s share of searches among electronics retailers in the United States moved from 0.2% to 0.24%, and its estimated monthly branded searches moved from 337K to 402K. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B&H Photo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Amazon was listed before B&H Photo in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Best Buy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Amazon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Micro Center | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | B&H Photo | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Newegg | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Which electronics retailer should I shop at in the US?": 1. Best Buy, 2. Amazon, 3. Micro Center - Asked ChatGPT "What are the best electronics retailers in the US?": 1. Best Buy, 2. Micro Center, 3. B&H Photo, 4. Newegg, 5. Amazon - Asked ChatGPT "What's the best electronics retailer in the US for a new gadget?": 1. Best Buy, 2. Amazon - Searched Google, AI Overview "computer store": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States electronics retailers in September 2026? - Estimated monthly branded searches for B&H Photo in the United States rose 19.5% over 12 measured months, from 337K to 402K in September 2026. ## Month by month | Month | Amazon estimated searches | Amazon Share of Search | Amazon rank | B&H Photo estimated searches | B&H Photo Share of Search | B&H Photo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 151M | 88.4% | 1 | 337K | 0.2% | 5 | | Nov 2025 | 151M | 83.4% | 1 | 533K | 0.29% | 5 | | Dec 2025 | 185M | 86.1% | 1 | 502K | 0.23% | 5 | | Jan 2026 | 151M | 88% | 1 | 466K | 0.27% | 5 | | Feb 2026 | 124M | 88% | 1 | 381K | 0.27% | 5 | | Mar 2026 | 151M | 88.3% | 1 | 466K | 0.27% | 5 | | Apr 2026 | 151M | 90% | 1 | 411K | 0.24% | 5 | | May 2026 | 151M | 88.1% | 1 | 502K | 0.29% | 5 | | Jun 2026 | 151M | 88.1% | 1 | 402K | 0.23% | 5 | | Jul 2026 | 151M | 88.4% | 1 | 366K | 0.21% | 5 | | Aug 2026 | 151M | 88.1% | 1 | 402K | 0.23% | 5 | | Sep 2026 | 151M | 88.3% | 1 | 402K | 0.24% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon’s and B&H Photo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon**: Measured on the search term “amazon”. - **B&H Photo**: Measured on the search terms “b&h photo” and “bh photo”, summed into one figure. - [Amazon profile](/demand/us/brands/amazon) - [B&H Photo profile](/demand/us/brands/b-h-photo) - [All electronics retailers in the United States](/demand/us/categories/us-electronics-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon or B&H Photo more popular in search? In September 2026, Amazon had more branded searches than B&H Photo among electronics retailers in the United States. Amazon had about 151 million branded searches, while B&H Photo had 402,000. Amazon made up 88.3% of all electronics retailer searches we track, and B&H Photo accounted for 0.24%. ## Cite this page Brandwave. "Amazon vs B&H Photo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/amazon-vs-b-h-photo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/amazon-vs-b-h-photo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.