--- title: "Amazfit vs Garmin: Which is searched more in the United States?" description: "Is Amazfit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/amazfit-vs-garmin" publisher: "Brandwave" --- # Amazfit vs Garmin: Which is searched more in the United States? Is Amazfit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazfit and Garmin - **Competitive set**: Smartwatch brands - **Market**: United States - **Month measured**: Sep 2026 - **Amazfit Share of Search**: 1.7% - **Garmin Share of Search**: 15.9% ## Is Amazfit or Garmin more popular in search? - In September 2026, Garmin had more branded searches than Amazfit among smartwatch brands in the United States. Garmin had about 450,000 branded searches, while Amazfit had 49,500. Garmin made up 15.9% of all smartwatch brand searches we track, and Amazfit accounted for 1.7%. - Garmin was ahead of Amazfit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch brands in the United States moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United States moved from 12% to 15.9%, and its estimated monthly branded searches moved from 301K to 450K. ## Top smartwatch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Amazfit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garmin was listed before Amazfit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Watch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fitbit | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Pixel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazfit | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung Galaxy Watch | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | WHOOP | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch brands - Asked ChatGPT "Which smartwatch should I buy?": 1. Apple Watch, 2. Samsung Galaxy Watch, 3. Garmin, 4. Fitbit, 5. Google Pixel - Asked ChatGPT "What are the best smartwatch brands?": 1. Garmin, 2. Amazfit, 3. Fitbit, 4. Apple Watch, 5. Samsung Galaxy Watch, 6. Google Pixel - Asked ChatGPT "What is the best fitness tracker?": 1. Garmin, 2. Fitbit, 3. Apple Watch - Searched Google, AI Overview "smart watch": 1. Apple Watch, 2. Google Pixel, 3. Samsung Galaxy Watch, 4. Garmin - Searched Google, AI Overview "fitness tracker": 1. WHOOP, 2. Fitbit, 3. Garmin Not named in any answer: COROS and Polar. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States smartwatch brands in September 2026? - In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%. - Estimated monthly branded searches for Amazfit in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. ## Month by month | Month | Amazfit estimated searches | Amazfit Share of Search | Amazfit rank | Garmin estimated searches | Garmin Share of Search | Garmin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 1.6% | 7 | 301K | 12% | 3 | | Nov 2025 | 49.5K | 1.4% | 7 | 450K | 12.5% | 2 | | Dec 2025 | 49.5K | 1.4% | 7 | 450K | 12.5% | 2 | | Jan 2026 | 49.5K | 2.1% | 7 | 368K | 15.3% | 3 | | Feb 2026 | 49.5K | 2.6% | 6 | 301K | 15.7% | 2 | | Mar 2026 | 49.5K | 2.1% | 7 | 368K | 15.7% | 2 | | Apr 2026 | 49.5K | 2% | 7 | 368K | 15.2% | 3 | | May 2026 | 60.5K | 2.2% | 7 | 450K | 16.4% | 3 | | Jun 2026 | 60.5K | 2.2% | 7 | 450K | 16.4% | 3 | | Jul 2026 | 60.5K | 2.3% | 7 | 450K | 16.9% | 3 | | Aug 2026 | 49.5K | 1.8% | 7 | 450K | 16.7% | 3 | | Sep 2026 | 49.5K | 1.7% | 7 | 450K | 15.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazfit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazfit**: Measured on the search term “amazfit”. - **Garmin**: Measured on the search term “garmin watch”. - [Amazfit profile](/demand/us/brands/amazfit) - [Garmin profile](/demand/us/brands/garmin) - [All smartwatch brands in the United States](/demand/us/categories/us-smartwatch-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazfit or Garmin more popular in search? In September 2026, Garmin had more branded searches than Amazfit among smartwatch brands in the United States. Garmin had about 450,000 branded searches, while Amazfit had 49,500. Garmin made up 15.9% of all smartwatch brand searches we track, and Amazfit accounted for 1.7%. ## Cite this page Brandwave. "Amazfit vs Garmin: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/amazfit-vs-garmin This page is also available as HTML at https://gobrandwave.com/demand/us/compare/amazfit-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.