--- title: "AlohaABA vs Rethink Behavioral Health: Which is searched more in the United States?" description: "Is AlohaABA or Rethink Behavioral Health more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ABA therapy software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/alohaaba-vs-rethink-behavioral-health" publisher: "Brandwave" --- # AlohaABA vs Rethink Behavioral Health: Which is searched more in the United States? Is AlohaABA or Rethink Behavioral Health more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ABA therapy software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AlohaABA and Rethink Behavioral Health - **Competitive set**: ABA therapy software - **Market**: United States - **Month measured**: Sep 2026 - **AlohaABA Share of Search**: 5% - **Rethink Behavioral Health Share of Search**: 2% ## Is AlohaABA or Rethink Behavioral Health more popular in search? - In September 2026, AlohaABA had more branded searches than Rethink Behavioral Health among ABA therapy software in the United States. AlohaABA had about 20,200 branded searches, while Rethink Behavioral Health had 8,000. AlohaABA made up 5% of all ABA therapy software searches we track, and Rethink Behavioral Health accounted for 2%. - AlohaABA was ahead of Rethink Behavioral Health in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AlohaABA’s share of searches among ABA therapy software in the United States moved from 5.3% to 5%, and its estimated monthly branded searches moved from 22K to 20.2K. - Across the 12 months ending September 2026, Rethink Behavioral Health’s share of searches among ABA therapy software in the United States moved from 2.8% to 2%, and its estimated monthly branded searches moved from 11.7K to 8K. ## Top ABA therapy software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AlohaABA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rethink Behavioral Health was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AlohaABA was listed before Rethink Behavioral Health in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CentralReach | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AlohaABA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Motivity | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rethink Behavioral Health | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Theralytics | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Artemis | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Catalyst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raven Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ABA therapy software - Asked ChatGPT "Which ABA practice management software should I use in the US?": 1. CentralReach, 2. Theralytics, 3. AlohaABA, 4. Motivity - Asked ChatGPT "What are the best ABA practice management software options in the US?": 1. CentralReach, 2. Motivity, 3. Rethink Behavioral Health, 4. AlohaABA, 5. Artemis - Asked ChatGPT "What's the best ABA software in the US for a small clinic?": 1. AlohaABA, 2. Motivity, 3. CentralReach, 4. Rethink Behavioral Health - Searched Google, AI Overview "aba practice management software": 1. AlohaABA, 2. Artemis, 3. Theralytics, 4. CentralReach, 5. Motivity - Searched Google, AI Overview "aba data collection software": 1. CentralReach, 2. Rethink Behavioral Health, 3. Motivity, 4. Artemis, 5. Theralytics Not named in any answer: Catalyst and Raven Health. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States ABA therapy software in September 2026? - In September 2026, AlohaABA lost share of searches among ABA therapy software in the United States, from 5.6% to 5%. - Estimated monthly branded searches for Rethink Behavioral Health in the United States fell 31.6% over 12 measured months, from 11.7K to 8K in September 2026. ## Month by month | Month | AlohaABA estimated searches | AlohaABA Share of Search | AlohaABA rank | Rethink Behavioral Health estimated searches | Rethink Behavioral Health Share of Search | Rethink Behavioral Health rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 5.3% | 2 | 11.7K | 2.8% | 3 | | Nov 2025 | 20.2K | 6% | 2 | 8.3K | 2.5% | 3 | | Dec 2025 | 20.2K | 6% | 2 | 8.3K | 2.5% | 3 | | Jan 2026 | 22K | 5.4% | 2 | 8.3K | 2% | 3 | | Feb 2026 | 22K | 5.4% | 2 | 8.3K | 2% | 3 | | Mar 2026 | 24.7K | 6% | 2 | 10.2K | 2.5% | 3 | | Apr 2026 | 22.9K | 5.6% | 2 | 9.5K | 2.3% | 3 | | May 2026 | 22.9K | 5.6% | 2 | 9.5K | 2.3% | 3 | | Jun 2026 | 22.9K | 4.7% | 2 | 10.2K | 2.1% | 3 | | Jul 2026 | 22.9K | 5.6% | 2 | 9K | 2.2% | 3 | | Aug 2026 | 22.9K | 5.6% | 2 | 9K | 2.2% | 3 | | Sep 2026 | 20.2K | 5% | 2 | 8K | 2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using AlohaABA’s and Rethink Behavioral Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AlohaABA**: Measured on the search terms “aloha aba” and “alohaaba”, summed into one figure. - **Rethink Behavioral Health**: Measured on the search terms “rethink behavioral health” and “rethinkbh”, summed into one figure. - [AlohaABA profile](/demand/us/brands/alohaaba) - [Rethink Behavioral Health profile](/demand/us/brands/rethink-behavioral-health) - [All ABA therapy software in the United States](/demand/us/categories/us-aba-therapy-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AlohaABA or Rethink Behavioral Health more popular in search? In September 2026, AlohaABA had more branded searches than Rethink Behavioral Health among ABA therapy software in the United States. AlohaABA had about 20,200 branded searches, while Rethink Behavioral Health had 8,000. AlohaABA made up 5% of all ABA therapy software searches we track, and Rethink Behavioral Health accounted for 2%. ## Cite this page Brandwave. "AlohaABA vs Rethink Behavioral Health: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/alohaaba-vs-rethink-behavioral-health This page is also available as HTML at https://gobrandwave.com/demand/us/compare/alohaaba-vs-rethink-behavioral-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.