---
title: "Allstate vs State Farm: Which is searched more in United States?"
description: "Which is more popular in search, Allstate or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/allstate-vs-state-farm"
publisher: "Brandwave"
---

# Allstate vs State Farm: Which is searched more in United States?

Which is more popular in search, Allstate or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allstate and State Farm
- **Competitive set**: Home insurance brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Allstate Share of Search**: 8.5%
- **State Farm Share of Search**: 60.4%

## Which is more popular in search, Allstate or State Farm?

- In September 2026, State Farm had more branded searches than Allstate among home insurance brands in United States. State Farm was estimated to have 1.7M branded searches compared to Allstate’s 246K, and held a 60.4% Share of Search versus Allstate’s 8.5%.
- State Farm was ahead of Allstate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allstate’s estimated Share of Search among home insurance brands in United States moved from 9% to 8.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States moved from 63.5% to 60.4%, and its estimated monthly branded searches held steady at 1.7M.

## How did search popularity change for United States home insurance brands in September 2026?

- In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.
- In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.

## Month by month

| Month | Allstate estimated searches | Allstate Share of Search | Allstate rank | State Farm estimated searches | State Farm Share of Search | State Farm rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 9% | 3 | 1.7M | 63.5% | 1 |
| Nov 2025 | 246K | 9.4% | 3 | 1.7M | 66.4% | 1 |
| Dec 2025 | 246K | 9.3% | 3 | 1.7M | 65.9% | 1 |
| Jan 2026 | 246K | 8.6% | 4 | 1.8M | 62.7% | 1 |
| Feb 2026 | 450K | 15.1% | 3 | 1.7M | 58.7% | 1 |
| Mar 2026 | 246K | 7.7% | 4 | 2.1M | 66.3% | 1 |
| Apr 2026 | 246K | 8.6% | 4 | 1.8M | 63.2% | 1 |
| May 2026 | 246K | 8.7% | 4 | 1.7M | 61.8% | 1 |
| Jun 2026 | 246K | 8.6% | 4 | 1.7M | 61.1% | 1 |
| Jul 2026 | 246K | 8.5% | 4 | 1.7M | 60.5% | 1 |
| Aug 2026 | 246K | 7.6% | 4 | 2.1M | 64% | 1 |
| Sep 2026 | 246K | 8.5% | 3 | 1.7M | 60.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Allstate’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allstate**: Measured on the search term “allstate insurance”.
- **State Farm**: Measured on the search terms “state farm” and “state farm insurance”, summed into one figure.

- [Allstate profile](/demand/us/brands/allstate)
- [State Farm profile](/demand/us/brands/state-farm)
- [All home insurance brands in United States](/demand/us/categories/us-home-insurance-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allstate or State Farm?

In September 2026, State Farm had more branded searches than Allstate among home insurance brands in United States. State Farm was estimated to have 1.7M branded searches compared to Allstate’s 246K, and held a 60.4% Share of Search versus Allstate’s 8.5%.

## Cite this page

Brandwave. "Allstate vs State Farm: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/allstate-vs-state-farm

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/allstate-vs-state-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.