--- title: "Allstate vs Farmers Insurance: Which is searched more in the United States?" description: "Is Allstate or Farmers Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/allstate-vs-farmers-insurance" publisher: "Brandwave" --- # Allstate vs Farmers Insurance: Which is searched more in the United States? Is Allstate or Farmers Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allstate and Farmers Insurance - **Competitive set**: Car insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Allstate Share of Search**: 1.1% - **Farmers Insurance Share of Search**: 0.19% ## Is Allstate or Farmers Insurance more popular in search? - In September 2026, Allstate had more branded searches than Farmers Insurance among car insurance brands in the United States. Allstate had about 49,500 branded searches, while Farmers Insurance had 8,100. Allstate made up 1.1% of all car insurance brand searches we track, and Farmers Insurance accounted for 0.19%. - The lead changed hands 2 times in the 12 months ending September 2026: Farmers Insurance took it in December 2025, Allstate took it in February 2026. - Across the 12 months ending September 2026, Allstate’s share of searches among car insurance brands in the United States moved from 0.75% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 49.5K. - Across the 12 months ending September 2026, Farmers Insurance’s share of searches among car insurance brands in the United States moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Allstate nor Farmers Insurance showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide - Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive - Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car insurance brands in September 2026? - Estimated monthly branded searches for Allstate in the United States rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026. - Estimated monthly branded searches for Farmers Insurance in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Allstate estimated searches | Allstate Share of Search | Allstate rank | Farmers Insurance estimated searches | Farmers Insurance Share of Search | Farmers Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.75% | 8 | 9.9K | 0.22% | 11 | | Nov 2025 | 27.1K | 0.64% | 9 | 8.1K | 0.19% | 11 | | Dec 2025 | 27.1K | 0.59% | 11 | 49.5K | 1.1% | 9 | | Jan 2026 | 33.1K | 0.67% | 10 | 40.5K | 0.83% | 9 | | Feb 2026 | 33.1K | 0.66% | 9 | 8.1K | 0.16% | 11 | | Mar 2026 | 110K | 2.1% | 8 | 60.5K | 1.2% | 10 | | Apr 2026 | 74K | 1.5% | 7 | 6.6K | 0.14% | 11 | | May 2026 | 60.5K | 1.3% | 9 | 6.6K | 0.15% | 11 | | Jun 2026 | 22.2K | 0.51% | 10 | 6.6K | 0.15% | 11 | | Jul 2026 | 49.5K | 1.2% | 9 | 6.6K | 0.15% | 11 | | Aug 2026 | 33.1K | 0.78% | 9 | 8.1K | 0.19% | 11 | | Sep 2026 | 49.5K | 1.1% | 9 | 8.1K | 0.19% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Allstate’s and Farmers Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allstate**: Measured on the search term “allstate car insurance”. - **Farmers Insurance**: Measured on the search term “farmers car insurance”. - [Allstate profile](/demand/us/brands/allstate) - [Farmers Insurance profile](/demand/us/brands/farmers-insurance) - [All car insurance brands in the United States](/demand/us/categories/us-car-insurance-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allstate or Farmers Insurance more popular in search? In September 2026, Allstate had more branded searches than Farmers Insurance among car insurance brands in the United States. Allstate had about 49,500 branded searches, while Farmers Insurance had 8,100. Allstate made up 1.1% of all car insurance brand searches we track, and Farmers Insurance accounted for 0.19%. ## Cite this page Brandwave. "Allstate vs Farmers Insurance: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/allstate-vs-farmers-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/compare/allstate-vs-farmers-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.