--- title: "Allstate vs Chubb: Which is searched more in the United States?" description: "Is Allstate or Chubb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/allstate-vs-chubb" publisher: "Brandwave" --- # Allstate vs Chubb: Which is searched more in the United States? Is Allstate or Chubb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allstate and Chubb - **Competitive set**: Home insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Allstate Share of Search**: 7.4% - **Chubb Share of Search**: 1% ## Is Allstate or Chubb more popular in search? - In September 2026, Allstate had more branded searches than Chubb among home insurance brands in the United States. Allstate had about 246,000 branded searches, while Chubb had 34,100. Allstate made up 7.4% of all home insurance brand searches we track, and Chubb accounted for 1%. - Allstate was ahead of Chubb in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allstate’s share of searches among home insurance brands in the United States moved from 7.8% to 7.4%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Chubb’s share of searches among home insurance brands in the United States moved from 1.6% to 1%, and its estimated monthly branded searches moved from 51.9K to 34.1K. ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Allstate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chubb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allstate and Chubb were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amica | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | State Farm | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USAA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Travelers | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Allstate | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Chubb | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lemonade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance brand should I switch to in the US?": 1. Amica, 2. Travelers, 3. State Farm, 4. USAA, 5. Allstate - Asked ChatGPT "What are the best home insurance brands in the US?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb, 6. Allstate - Asked ChatGPT "What's the best home insurance brand in the US for a house?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb - Searched Google, AI Overview "home insurance quotes": named none of the brands we track - Searched Google, AI Overview "cheaper home insurance": 1. Allstate, 2. State Farm, 3. USAA Not named in any answer: Liberty Mutual and Lemonade. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States home insurance brands in September 2026? - In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%. - Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026. ## Month by month | Month | Allstate estimated searches | Allstate Share of Search | Allstate rank | Chubb estimated searches | Chubb Share of Search | Chubb rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 7.8% | 4 | 51.9K | 1.6% | 7 | | Nov 2025 | 246K | 8.2% | 4 | 34.7K | 1.2% | 8 | | Dec 2025 | 246K | 8.2% | 4 | 34.7K | 1.2% | 8 | | Jan 2026 | 246K | 7.5% | 4 | 42.1K | 1.3% | 8 | | Feb 2026 | 450K | 13.4% | 3 | 34.7K | 1% | 8 | | Mar 2026 | 246K | 6.8% | 4 | 42.4K | 1.2% | 8 | | Apr 2026 | 246K | 7.5% | 4 | 42.4K | 1.3% | 8 | | May 2026 | 246K | 7.7% | 4 | 34.7K | 1.1% | 8 | | Jun 2026 | 246K | 7.8% | 4 | 34.4K | 1.1% | 8 | | Jul 2026 | 246K | 7.7% | 4 | 37.5K | 1.2% | 8 | | Aug 2026 | 246K | 6.7% | 4 | 34.4K | 0.94% | 8 | | Sep 2026 | 246K | 7.4% | 4 | 34.1K | 1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Allstate’s and Chubb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allstate**: Measured on the search term “allstate insurance”. - **Chubb**: Measured on the search terms “chubb home insurance” and “chubb insurance”, summed into one figure. - [Allstate profile](/demand/us/brands/allstate) - [Chubb profile](/demand/us/brands/chubb) - [All home insurance brands in the United States](/demand/us/categories/us-home-insurance-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allstate or Chubb more popular in search? In September 2026, Allstate had more branded searches than Chubb among home insurance brands in the United States. Allstate had about 246,000 branded searches, while Chubb had 34,100. Allstate made up 7.4% of all home insurance brand searches we track, and Chubb accounted for 1%. ## Cite this page Brandwave. "Allstate vs Chubb: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/allstate-vs-chubb This page is also available as HTML at https://gobrandwave.com/demand/us/compare/allstate-vs-chubb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.