--- title: "Allen Lund Company vs RXO: Which is searched more in the United States?" description: "Is Allen Lund Company or RXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight brokers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/allen-lund-vs-rxo" publisher: "Brandwave" --- # Allen Lund Company vs RXO: Which is searched more in the United States? Is Allen Lund Company or RXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight brokers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allen Lund Company and RXO - **Competitive set**: Freight brokers - **Market**: United States - **Month measured**: Sep 2026 - **Allen Lund Company Share of Search**: 1.9% - **RXO Share of Search**: 14.6% ## Is Allen Lund Company or RXO more popular in search? - In September 2026, RXO had more branded searches than Allen Lund Company among freight brokers in the United States. RXO had about 33,100 branded searches, while Allen Lund Company had 4,400. RXO made up 14.6% of all freight broker searches we track, and Allen Lund Company accounted for 1.9%. - RXO was ahead of Allen Lund Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allen Lund Company’s share of searches among freight brokers in the United States moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States moved from 13% to 14.6%, and its estimated monthly branded searches held steady at 33.1K. ## Top freight brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Allen Lund Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RXO was listed before Allen Lund Company in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | C.H. Robinson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TQL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Echo Global Logistics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Landstar | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Allen Lund Company | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Worldwide Express | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Uber Freight | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about freight brokers - Asked ChatGPT "What's the best freight broker in the US?": 1. C.H. Robinson, 2. TQL, 3. RXO, 4. Echo Global Logistics, 5. Allen Lund Company - Asked ChatGPT "Which freight brokerage should a small shipper in the US use?": 1. Echo Global Logistics, 2. TQL, 3. C.H. Robinson - Asked ChatGPT "What are the biggest freight brokers in the US?": 1. Landstar, 2. Allen Lund Company, 3. C.H. Robinson, 4. TQL, 5. RXO, 6. Uber Freight, 7. Worldwide Express, 8. Echo Global Logistics - Searched Google, AI Overview "freight broker": named none of the brands we track - Searched Google, AI Overview "freight broker companies": 1. C.H. Robinson, 2. TQL, 3. RXO, 4. Echo Global Logistics, 5. Worldwide Express, 6. Landstar, 7. Uber Freight Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States freight brokers in September 2026? - In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%. - Estimated monthly branded searches for Allen Lund Company in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Allen Lund Company estimated searches | Allen Lund Company Share of Search | Allen Lund Company rank | RXO estimated searches | RXO Share of Search | RXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.1% | 8 | 33.1K | 13% | 3 | | Nov 2025 | 4.4K | 2.1% | 8 | 27.1K | 13% | 3 | | Dec 2025 | 4.4K | 2% | 8 | 33.1K | 15.1% | 3 | | Jan 2026 | 5.4K | 2.2% | 8 | 33.1K | 13.4% | 3 | | Feb 2026 | 4.4K | 2% | 8 | 27.1K | 12.4% | 3 | | Mar 2026 | 5.4K | 1.9% | 8 | 33.1K | 11.4% | 3 | | Apr 2026 | 5.4K | 2.2% | 8 | 33.1K | 13.7% | 3 | | May 2026 | 4.4K | 2% | 8 | 33.1K | 14.9% | 3 | | Jun 2026 | 4.4K | 1.9% | 8 | 40.5K | 17.2% | 3 | | Jul 2026 | 4.4K | 1.9% | 8 | 33.1K | 14.4% | 3 | | Aug 2026 | 4.4K | 1.8% | 8 | 33.1K | 13.9% | 3 | | Sep 2026 | 4.4K | 1.9% | 8 | 33.1K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Allen Lund Company’s and RXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allen Lund Company**: Measured on the search term “allen lund”. - **RXO**: Measured on the search term “rxo”. - [Allen Lund Company profile](/demand/us/brands/allen-lund) - [RXO profile](/demand/us/brands/rxo) - [All freight brokers in the United States](/demand/us/categories/us-freight-brokers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allen Lund Company or RXO more popular in search? In September 2026, RXO had more branded searches than Allen Lund Company among freight brokers in the United States. RXO had about 33,100 branded searches, while Allen Lund Company had 4,400. RXO made up 14.6% of all freight broker searches we track, and Allen Lund Company accounted for 1.9%. ## Cite this page Brandwave. "Allen Lund Company vs RXO: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/allen-lund-vs-rxo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/allen-lund-vs-rxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.