--- title: "all vs Arm & Hammer: Which is searched more in the United States?" description: "Is all or Arm & Hammer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/all-laundry-vs-arm-and-hammer" publisher: "Brandwave" --- # all vs Arm & Hammer: Which is searched more in the United States? Is all or Arm & Hammer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: all and Arm & Hammer - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **all Share of Search**: 5% - **Arm & Hammer Share of Search**: 20.5% ## Is all or Arm & Hammer more popular in search? - In September 2026, Arm & Hammer had more branded searches than all among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while all had 9,900. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and all accounted for 5%. - Arm & Hammer was ahead of all in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, all’s share of searches among laundry detergent brands in the United States moved from 3.8% to 5%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States moved from 15.4% to 20.5%, and its estimated monthly branded searches held steady at 40.5K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, all appeared in all five answers. Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. all was listed before Arm & Hammer in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%. - In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%. ## Month by month | Month | all estimated searches | all Share of Search | all rank | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.8% | 5 | 40.5K | 15.4% | 2 | | Nov 2025 | 8.1K | 3.3% | 6 | 40.5K | 16.7% | 2 | | Dec 2025 | 8.1K | 3.4% | 6 | 40.5K | 16.9% | 2 | | Jan 2026 | 9.9K | 3.5% | 5 | 49.5K | 17.6% | 2 | | Feb 2026 | 9.9K | 4.4% | 5 | 40.5K | 18.2% | 2 | | Mar 2026 | 9.9K | 3.9% | 5 | 40.5K | 15.9% | 2 | | Apr 2026 | 8.1K | 3.8% | 5 | 40.5K | 18.9% | 2 | | May 2026 | 8.1K | 4.1% | 5 | 40.5K | 20.5% | 2 | | Jun 2026 | 8.1K | 4.4% | 5 | 40.5K | 22% | 2 | | Jul 2026 | 9.9K | 5% | 5 | 40.5K | 20.6% | 2 | | Aug 2026 | 9.9K | 4.3% | 5 | 49.5K | 21.4% | 2 | | Sep 2026 | 9.9K | 5% | 5 | 40.5K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using all’s and Arm & Hammer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **all**: Measured on the search term “all detergent”. - **Arm & Hammer**: Measured on the search term “arm and hammer detergent”. - [all profile](/demand/us/brands/all-laundry) - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is all or Arm & Hammer more popular in search? In September 2026, Arm & Hammer had more branded searches than all among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while all had 9,900. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and all accounted for 5%. ## Cite this page Brandwave. "all vs Arm & Hammer: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/all-laundry-vs-arm-and-hammer This page is also available as HTML at https://gobrandwave.com/demand/us/compare/all-laundry-vs-arm-and-hammer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.