--- title: "Alex and Ani vs Swarovski: Which is searched more in the United States?" description: "Is Alex and Ani or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewelry brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/alex-and-ani-vs-swarovski" publisher: "Brandwave" --- # Alex and Ani vs Swarovski: Which is searched more in the United States? Is Alex and Ani or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewelry brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alex and Ani and Swarovski - **Competitive set**: Jewelry brands - **Market**: United States - **Month measured**: Sep 2026 - **Alex and Ani Share of Search**: 2.7% - **Swarovski Share of Search**: 0.24% ## Is Alex and Ani or Swarovski more popular in search? - In September 2026, Alex and Ani had more branded searches than Swarovski among jewelry brands in the United States. Alex and Ani had about 90,500 branded searches, while Swarovski had 8,100. Alex and Ani made up 2.7% of all jewelry brand searches we track, and Swarovski accounted for 0.24%. - Alex and Ani was ahead of Swarovski in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alex and Ani’s share of searches among jewelry brands in the United States moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 60.5K to 90.5K. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewelry brands in the United States moved from 0.58% to 0.24%, and its estimated monthly branded searches moved from 22.2K to 8.1K. ## Top jewelry brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Swarovski was mentioned in one out of three: in one of the three ChatGPT answers. Alex and Ani did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Mejuri | 1st | 3 of 3 | 3 of 3 | | Quince | 2nd | 2 of 3 | 2 of 3 | | Catbird | 3rd | 3 of 3 | 3 of 3 | | Cartier | 4th | 2 of 3 | 2 of 3 | | Tiffany & Co. | 5th | 1 of 3 | 1 of 3 | | David Yurman | 6th | 2 of 3 | 2 of 3 | | Swarovski | 7th | 1 of 3 | 1 of 3 | | Monica Vinader | 8th | 1 of 3 | 1 of 3 | | Gorjana | 9th | 1 of 3 | 1 of 3 | | Ana Luisa | 10th | 1 of 3 | 1 of 3 | | Pandora | 11th | 2 of 3 | 2 of 3 | | Kendra Scott | Not ranked | 0 of 3 | 0 of 3 | | James Avery | Not ranked | 0 of 3 | 0 of 3 | | Evry Jewels | Not ranked | 0 of 3 | 0 of 3 | | Alex and Ani | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about jewelry brands - Asked ChatGPT "Which jewelry brands are worth buying?": 1. Mejuri, 2. Catbird, 3. Quince, 4. Monica Vinader, 5. David Yurman, 6. Cartier, 7. Pandora - Asked ChatGPT "What are the best jewelry brands?": 1. Cartier, 2. Tiffany & Co., 3. Mejuri, 4. Swarovski, 5. Gorjana, 6. Ana Luisa, 7. David Yurman, 8. Catbird, 9. Pandora - Asked ChatGPT "What are the best gold jewelry brands that won’t tarnish?": 1. Quince, 2. Mejuri, 3. Catbird Not named in any answer: Kendra Scott, James Avery, Evry Jewels and Alex and Ani. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States jewelry brands in September 2026? - In September 2026, Swarovski fell from 14th to 15th among jewelry brands in the United States. - Estimated monthly branded searches for Alex and Ani in the United States rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026. ## Month by month | Month | Alex and Ani estimated searches | Alex and Ani Share of Search | Alex and Ani rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.6% | 8 | 22.2K | 0.58% | 13 | | Nov 2025 | 110K | 1.4% | 8 | 27.1K | 0.36% | 14 | | Dec 2025 | 165K | 2.1% | 8 | 40.5K | 0.51% | 14 | | Jan 2026 | 74K | 1.7% | 8 | 22.2K | 0.52% | 14 | | Feb 2026 | 60.5K | 1.6% | 8 | 18.1K | 0.47% | 14 | | Mar 2026 | 60.5K | 1.8% | 8 | 18.1K | 0.55% | 14 | | Apr 2026 | 90.5K | 2.4% | 8 | 18.1K | 0.49% | 14 | | May 2026 | 110K | 2.5% | 8 | 22.2K | 0.5% | 14 | | Jun 2026 | 90.5K | 2.8% | 8 | 22.2K | 0.68% | 13 | | Jul 2026 | 90.5K | 2.4% | 8 | 22.2K | 0.59% | 13 | | Aug 2026 | 90.5K | 2.6% | 8 | 18.1K | 0.52% | 14 | | Sep 2026 | 90.5K | 2.7% | 8 | 8.1K | 0.24% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Alex and Ani’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alex and Ani**: Measured on the search term “alex and ani”. - **Swarovski**: Measured on the search term “swarovski jewelry”. - [Alex and Ani profile](/demand/us/brands/alex-and-ani) - [Swarovski profile](/demand/us/brands/swarovski) - [All jewelry brands in the United States](/demand/us/categories/us-jewelry-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alex and Ani or Swarovski more popular in search? In September 2026, Alex and Ani had more branded searches than Swarovski among jewelry brands in the United States. Alex and Ani had about 90,500 branded searches, while Swarovski had 8,100. Alex and Ani made up 2.7% of all jewelry brand searches we track, and Swarovski accounted for 0.24%. ## Cite this page Brandwave. "Alex and Ani vs Swarovski: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/alex-and-ani-vs-swarovski This page is also available as HTML at https://gobrandwave.com/demand/us/compare/alex-and-ani-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.