--- title: "Albert vs Cleo: Which is more popular in the United States?" description: "Is Albert or Cleo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash advance apps set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/albert-app-vs-cleo-app" publisher: "Brandwave" --- # Albert vs Cleo: Which is more popular in the United States? Is Albert or Cleo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash advance apps set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Albert and Cleo - **Competitive set**: Cash advance apps - **Market**: United States - **Month measured**: Oct 2026 - **Albert Share of Search**: 3.8% - **Cleo Share of Search**: 3.1% ## Is Albert or Cleo more popular in search? - In October 2026, Albert had more branded searches than Cleo among cash advance apps in the United States. Albert had about 14,800 branded searches, while Cleo had 12,100. Albert made up 3.8% of all cash advance app searches we track, and Cleo accounted for 3.1%. - The lead changed hands 2 times in the 12 months ending October 2026: Cleo took it in June 2026, Albert took it in October 2026. - Across the 12 months ending October 2026, Albert’s share of searches among cash advance apps in the United States moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 12.1K. ## Top cash advance apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Albert nor Cleo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EarnIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chime | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dave | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MoneyLion | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Brigit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Klover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FloatMe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cash advance apps - Asked ChatGPT "What's the best cash advance app?": 1. Chime, 2. EarnIn, 3. Dave, 4. MoneyLion - Asked ChatGPT "Which apps let you borrow money before payday?": 1. EarnIn, 2. Dave, 3. Brigit, 4. MoneyLion, 5. Chime - Asked ChatGPT "What's the best app for a small cash advance with no credit check?": 1. EarnIn, 2. Dave, 3. Chime - Searched Google, AI Overview "cash advance apps": 1. Chime, 2. EarnIn, 3. Dave, 4. Brigit, 5. MoneyLion - Searched Google, AI Overview "best cash advance apps": 1. EarnIn, 2. MoneyLion, 3. Chime, 4. Brigit Not named in any answer: Klover, FloatMe, Albert and Cleo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cash advance apps in October 2026? - In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches. - In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%. ## How has branded search for Albert and Cleo changed in the United States over the last 12 months? | Month | Albert estimated searches | Albert Share of Search | Albert rank | Cleo estimated searches | Cleo Share of Search | Cleo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 4.2% | 7 | 12.1K | 3.5% | 8 | | Dec 2025 | 14.8K | 4% | 7 | 12.1K | 3.3% | 8 | | Jan 2026 | 14.8K | 3.9% | 7 | 14.8K | 3.9% | 8 | | Feb 2026 | 12.1K | 4.1% | 7 | 12.1K | 4.1% | 8 | | Mar 2026 | 12.1K | 3.6% | 7 | 12.1K | 3.6% | 8 | | Apr 2026 | 12.1K | 3.7% | 7 | 12.1K | 3.7% | 8 | | May 2026 | 14.8K | 3.8% | 7 | 14.8K | 3.8% | 8 | | Jun 2026 | 12.1K | 3.2% | 8 | 18.1K | 4.7% | 6 | | Jul 2026 | 14.8K | 3.5% | 8 | 18.1K | 4.3% | 7 | | Aug 2026 | 12.1K | 2.8% | 8 | 18.1K | 4.2% | 7 | | Sep 2026 | 9.9K | 2.5% | 9 | 14.8K | 3.8% | 7 | | Oct 2026 | 14.8K | 3.8% | 7 | 12.1K | 3.1% | 9 | ## How are Albert’s and Cleo’s branded searches counted? Brandwave collects information about searches that people make online using Albert’s and Cleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Albert**: Measured on the search term “albert app”. - **Cleo**: Measured on the search term “cleo app”. - [Albert profile](/demand/us/brands/albert-app) - [Cleo profile](/demand/us/brands/cleo-app) - [All cash advance apps in the United States](/demand/us/categories/us-cash-advance-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Albert or Cleo more popular in search? In October 2026, Albert had more branded searches than Cleo among cash advance apps in the United States. Albert had about 14,800 branded searches, while Cleo had 12,100. Albert made up 3.8% of all cash advance app searches we track, and Cleo accounted for 3.1%. ## Cite this page Brandwave. "Albert vs Cleo: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/albert-app-vs-cleo-app This page is also available as HTML at https://gobrandwave.com/demand/us/compare/albert-app-vs-cleo-app. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.