--- title: "Alamo vs Turo: Which is searched more in the United States?" description: "Is Alamo or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/alamo-vs-turo" publisher: "Brandwave" --- # Alamo vs Turo: Which is searched more in the United States? Is Alamo or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alamo and Turo - **Competitive set**: Car rental companies - **Market**: United States - **Month measured**: Sep 2026 - **Alamo Share of Search**: 6.2% - **Turo Share of Search**: 13.3% ## Is Alamo or Turo more popular in search? - In September 2026, Turo had more branded searches than Alamo among car rental companies in the United States. Turo had about 823,000 branded searches, while Alamo had 381,000. Turo made up 13.3% of all car rental company searches we track, and Alamo accounted for 6.2%. - Turo was ahead of Alamo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States moved from 6.8% to 6.2%, and its estimated monthly branded searches moved from 436K to 381K. - Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States moved from 10.5% to 13.3%, and its estimated monthly branded searches moved from 673K to 823K. ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Alamo appeared in all four answers. Turo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget - Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt - Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo - Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis Not named in any answer: Turo. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car rental companies in September 2026? - In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches. - Estimated monthly branded searches for Alamo in the United States fell 12.6% over 12 measured months, from 436K to 381K in September 2026. ## Month by month | Month | Alamo estimated searches | Alamo Share of Search | Alamo rank | Turo estimated searches | Turo Share of Search | Turo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 436K | 6.8% | 7 | 673K | 10.5% | 6 | | Nov 2025 | 411K | 6.6% | 7 | 673K | 10.8% | 6 | | Dec 2025 | 436K | 6.7% | 7 | 673K | 10.3% | 6 | | Jan 2026 | 411K | 6.7% | 7 | 673K | 11.1% | 6 | | Feb 2026 | 411K | 6.9% | 7 | 673K | 11.3% | 6 | | Mar 2026 | 502K | 6.6% | 7 | 1M | 13.2% | 5 | | Apr 2026 | 466K | 6.9% | 7 | 1M | 14.7% | 4 | | May 2026 | 533K | 7.5% | 7 | 1M | 14% | 4 | | Jun 2026 | 533K | 7.2% | 7 | 1M | 13.6% | 5 | | Jul 2026 | 466K | 6.5% | 7 | 823K | 11.5% | 6 | | Aug 2026 | 466K | 6.5% | 7 | 823K | 11.6% | 6 | | Sep 2026 | 381K | 6.2% | 7 | 823K | 13.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Alamo’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alamo**: Measured on the search terms “alamo” and “alamo car rental”, summed into one figure. - **Turo**: Measured on the search term “turo”. - [Alamo profile](/demand/us/brands/alamo) - [Turo profile](/demand/us/brands/turo) - [All car rental companies in the United States](/demand/us/categories/us-car-rental-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alamo or Turo more popular in search? In September 2026, Turo had more branded searches than Alamo among car rental companies in the United States. Turo had about 823,000 branded searches, while Alamo had 381,000. Turo made up 13.3% of all car rental company searches we track, and Alamo accounted for 6.2%. ## Cite this page Brandwave. "Alamo vs Turo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/alamo-vs-turo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/alamo-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.