---
title: "Alamo vs Sixt: Which is searched more in the United States?"
description: "Is Alamo or Sixt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/alamo-vs-sixt"
publisher: "Brandwave"
---

# Alamo vs Sixt: Which is searched more in the United States?

Is Alamo or Sixt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alamo and Sixt
- **Competitive set**: Car rental companies
- **Market**: United States
- **Month measured**: Sep 2026
- **Alamo Share of Search**: 6.2%
- **Sixt Share of Search**: 4%

## Is Alamo or Sixt more popular in search?

- In September 2026, Alamo had more branded searches than Sixt among car rental companies in the United States. Alamo had about 381,000 branded searches, while Sixt had 246,000. Alamo made up 6.2% of all car rental company searches we track, and Sixt accounted for 4%.
- Alamo was ahead of Sixt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States moved from 6.8% to 6.2%, and its estimated monthly branded searches moved from 436K to 381K.
- Across the 12 months ending September 2026, Sixt’s share of searches among car rental companies in the United States moved from 3.1% to 4%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for United States car rental companies in September 2026?

- In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%.
- Estimated monthly branded searches for Alamo in the United States fell 12.6% over 12 measured months, from 436K to 381K in September 2026.

## Month by month

| Month | Alamo estimated searches | Alamo Share of Search | Alamo rank | Sixt estimated searches | Sixt Share of Search | Sixt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 436K | 6.8% | 7 | 201K | 3.1% | 8 |
| Nov 2025 | 411K | 6.6% | 7 | 201K | 3.2% | 8 |
| Dec 2025 | 436K | 6.7% | 7 | 246K | 3.8% | 8 |
| Jan 2026 | 411K | 6.7% | 7 | 246K | 4% | 8 |
| Feb 2026 | 411K | 6.9% | 7 | 246K | 4.1% | 8 |
| Mar 2026 | 502K | 6.6% | 7 | 246K | 3.2% | 8 |
| Apr 2026 | 466K | 6.9% | 7 | 246K | 3.6% | 8 |
| May 2026 | 533K | 7.5% | 7 | 246K | 3.4% | 8 |
| Jun 2026 | 533K | 7.2% | 7 | 301K | 4.1% | 8 |
| Jul 2026 | 466K | 6.5% | 7 | 301K | 4.2% | 8 |
| Aug 2026 | 466K | 6.5% | 7 | 246K | 3.5% | 8 |
| Sep 2026 | 381K | 6.2% | 7 | 246K | 4% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Alamo’s and Sixt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alamo**: Measured on the search terms “alamo” and “alamo car rental”, summed into one figure.
- **Sixt**: Measured on the search term “sixt”.

- [Alamo profile](/demand/us/brands/alamo)
- [Sixt profile](/demand/us/brands/sixt)
- [All car rental companies in the United States](/demand/us/categories/us-car-rental-companies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Alamo or Sixt more popular in search?

In September 2026, Alamo had more branded searches than Sixt among car rental companies in the United States. Alamo had about 381,000 branded searches, while Sixt had 246,000. Alamo made up 6.2% of all car rental company searches we track, and Sixt accounted for 4%.

## Cite this page

Brandwave. "Alamo vs Sixt: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/alamo-vs-sixt

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/alamo-vs-sixt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.