--- title: "AKC Pet Insurance vs Pets Best: Which is searched more in the United States?" description: "Is AKC Pet Insurance or Pets Best more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/akc-pet-insurance-vs-pets-best" publisher: "Brandwave" --- # AKC Pet Insurance vs Pets Best: Which is searched more in the United States? Is AKC Pet Insurance or Pets Best more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AKC Pet Insurance and Pets Best - **Competitive set**: Pet insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **AKC Pet Insurance Share of Search**: 2.1% - **Pets Best Share of Search**: 12.7% ## Is AKC Pet Insurance or Pets Best more popular in search? - In September 2026, Pets Best had more branded searches than AKC Pet Insurance among pet insurance providers in the United States. Pets Best had about 90,000 branded searches, while AKC Pet Insurance had 14,800. Pets Best made up 12.7% of all pet insurance provider searches we track, and AKC Pet Insurance accounted for 2.1%. - Pets Best was ahead of AKC Pet Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AKC Pet Insurance’s share of searches among pet insurance providers in the United States moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Pets Best’s share of searches among pet insurance providers in the United States moved from 12.9% to 12.7%, and its estimated monthly branded searches moved from 101K to 90K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pets Best appeared in all five answers. AKC Pet Insurance was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pets Best was listed before AKC Pet Insurance in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pets Best | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASPCA Pet Health Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Trupanion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Embrace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AKC Pet Insurance | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Healthy Paws | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Spot | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nationwide | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurer should I buy in the US?": 1. Pets Best, 2. Trupanion, 3. ASPCA Pet Health Insurance, 4. Healthy Paws, 5. Embrace - Asked ChatGPT "What are the best pet insurer brands in the US?": 1. ASPCA Pet Health Insurance, 2. Pets Best, 3. Trupanion, 4. Spot, 5. Embrace, 6. Lemonade, 7. Healthy Paws, 8. Nationwide - Asked ChatGPT "What's the best pet insurer in the US for a sick pet?": 1. AKC Pet Insurance, 2. ASPCA Pet Health Insurance, 3. Pets Best - Searched Google, AI Overview "pet insurance": 1. Lemonade, 2. Pets Best, 3. Embrace - Searched Google, AI Overview "pet insurance for dogs": 1. Lemonade, 2. ASPCA Pet Health Insurance, 3. Pets Best Not named in any answer: Fetch. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches. - In September 2026, Pets Best lost share of searches among pet insurance providers in the United States, from 13.2% to 12.7%. - Estimated monthly branded searches for AKC Pet Insurance in the United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | AKC Pet Insurance estimated searches | AKC Pet Insurance Share of Search | AKC Pet Insurance rank | Pets Best estimated searches | Pets Best Share of Search | Pets Best rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.3% | 10 | 101K | 12.9% | 3 | | Nov 2025 | 14.8K | 1.9% | 10 | 110K | 14.2% | 3 | | Dec 2025 | 18.1K | 2.3% | 10 | 90K | 11.3% | 4 | | Jan 2026 | 18.1K | 1.9% | 10 | 99K | 10.3% | 5 | | Feb 2026 | 14.8K | 1.8% | 10 | 81K | 9.9% | 6 | | Mar 2026 | 18.1K | 1.9% | 10 | 99K | 10.1% | 4 | | Apr 2026 | 18.1K | 2.1% | 10 | 90K | 10.2% | 4 | | May 2026 | 14.8K | 1.8% | 10 | 81K | 9.7% | 5 | | Jun 2026 | 14.8K | 1.8% | 10 | 99K | 11.8% | 3 | | Jul 2026 | 14.8K | 1.7% | 10 | 99K | 11.3% | 3 | | Aug 2026 | 18.1K | 2.4% | 10 | 99K | 13.2% | 3 | | Sep 2026 | 14.8K | 2.1% | 10 | 90K | 12.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using AKC Pet Insurance’s and Pets Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AKC Pet Insurance**: Measured on the search term “akc pet insurance”. - **Pets Best**: Measured on the search terms “insurance pets best”, “pets best” and “petsbest”, summed into one figure. - [AKC Pet Insurance profile](/demand/us/brands/akc-pet-insurance) - [Pets Best profile](/demand/us/brands/pets-best) - [All pet insurance providers in the United States](/demand/us/categories/us-pet-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AKC Pet Insurance or Pets Best more popular in search? In September 2026, Pets Best had more branded searches than AKC Pet Insurance among pet insurance providers in the United States. Pets Best had about 90,000 branded searches, while AKC Pet Insurance had 14,800. Pets Best made up 12.7% of all pet insurance provider searches we track, and AKC Pet Insurance accounted for 2.1%. ## Cite this page Brandwave. "AKC Pet Insurance vs Pets Best: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/akc-pet-insurance-vs-pets-best This page is also available as HTML at https://gobrandwave.com/demand/us/compare/akc-pet-insurance-vs-pets-best. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.