--- title: "Ajax vs Seventh Generation: Which is searched more in the United States?" description: "Is Ajax or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dish soap brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ajax-vs-seventh-generation" publisher: "Brandwave" --- # Ajax vs Seventh Generation: Which is searched more in the United States? Is Ajax or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dish soap brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ajax and Seventh Generation - **Competitive set**: Dish soap brands - **Market**: United States - **Month measured**: Sep 2026 - **Ajax Share of Search**: 2.5% - **Seventh Generation Share of Search**: 8.4% ## Is Ajax or Seventh Generation more popular in search? - In September 2026, Seventh Generation had more branded searches than Ajax among dish soap brands in the United States. Seventh Generation had about 12,100 branded searches, while Ajax had 3,600. Seventh Generation made up 8.4% of all dish soap brand searches we track, and Ajax accounted for 2.5%. - Seventh Generation was ahead of Ajax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ajax’s share of searches among dish soap brands in the United States moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States moved from 9.2% to 8.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top dish soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seventh Generation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ajax was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ajax and Seventh Generation were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dawn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Seventh Generation | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Ajax | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Blueland | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Cleancult | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Branch Basics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dish soap brands - Asked ChatGPT "Which dish soap brand should I buy in the US?": 1. Dawn, 2. Seventh Generation - Asked ChatGPT "What are the best dish soap brands in the US?": 1. Dawn, 2. Seventh Generation, 3. Mrs. Meyer’s Clean Day - Asked ChatGPT "What's the best dish soap brand in the US for greasy dishes?": 1. Dawn - Searched Google, AI Overview "dish soap brands": 1. Dawn, 2. Ajax, 3. Mrs. Meyer’s Clean Day, 4. Seventh Generation, 5. Blueland, 6. Cleancult - Searched Google, AI Overview "best dish soap": 1. Dawn, 2. Mrs. Meyer’s Clean Day, 3. Ajax Not named in any answer: Branch Basics. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States dish soap brands in September 2026? - In September 2026, Seventh Generation lost share of searches among dish soap brands in the United States, from 9.4% to 8.4%. - In September 2026, Ajax rose from 5th to 4th among dish soap brands in the United States. ## Month by month | Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.2% | 6 | 14.8K | 9.2% | 3 | | Nov 2025 | 2.9K | 1.6% | 6 | 14.8K | 8.1% | 3 | | Dec 2025 | 2.9K | 1.8% | 6 | 14.8K | 9.3% | 3 | | Jan 2026 | 3.6K | 1.9% | 6 | 18.1K | 9.6% | 3 | | Feb 2026 | 2.9K | 2% | 7 | 14.8K | 10% | 3 | | Mar 2026 | 2.9K | 1.7% | 6 | 14.8K | 8.6% | 3 | | Apr 2026 | 3.6K | 2.3% | 6 | 14.8K | 9.4% | 3 | | May 2026 | 3.6K | 2.3% | 6 | 14.8K | 9.4% | 3 | | Jun 2026 | 3.6K | 2.5% | 5 | 12.1K | 8.5% | 3 | | Jul 2026 | 3.6K | 2.5% | 6 | 12.1K | 8.5% | 3 | | Aug 2026 | 3.6K | 2.3% | 5 | 14.8K | 9.4% | 3 | | Sep 2026 | 3.6K | 2.5% | 4 | 12.1K | 8.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ajax’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ajax**: Measured on the search term “ajax dish soap”. - **Seventh Generation**: Measured on the search term “seventh generation”. - [Ajax profile](/demand/us/brands/ajax) - [Seventh Generation profile](/demand/us/brands/seventh-generation) - [All dish soap brands in the United States](/demand/us/categories/us-dish-soap-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ajax or Seventh Generation more popular in search? In September 2026, Seventh Generation had more branded searches than Ajax among dish soap brands in the United States. Seventh Generation had about 12,100 branded searches, while Ajax had 3,600. Seventh Generation made up 8.4% of all dish soap brand searches we track, and Ajax accounted for 2.5%. ## Cite this page Brandwave. "Ajax vs Seventh Generation: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ajax-vs-seventh-generation This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ajax-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.