--- title: "Aerie vs Natori: Which is searched more in the United States?" description: "Is Aerie or Natori more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/aerie-vs-natori" publisher: "Brandwave" --- # Aerie vs Natori: Which is searched more in the United States? Is Aerie or Natori more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aerie and Natori - **Competitive set**: Bra brands - **Market**: United States - **Month measured**: Sep 2026 - **Aerie Share of Search**: 3.4% - **Natori Share of Search**: 2.2% ## Is Aerie or Natori more popular in search? - In September 2026, Aerie had more branded searches than Natori among bra brands in the United States. Aerie had about 22,200 branded searches, while Natori had 14,800. Aerie made up 3.4% of all bra brand searches we track, and Natori accounted for 2.2%. - Aerie was ahead of Natori in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aerie’s share of searches among bra brands in the United States moved from 3% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Natori’s share of searches among bra brands in the United States moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 14.8K. ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Natori was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aerie did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Aerie gained share of searches among bra brands in the United States, from 2.4% to 3.4%. - In September 2026, Natori gained share of searches among bra brands in the United States, from 1.3% to 2.2%. ## Month by month | Month | Aerie estimated searches | Aerie Share of Search | Aerie rank | Natori estimated searches | Natori Share of Search | Natori rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3% | 9 | 14.8K | 2.4% | 10 | | Nov 2025 | 27.1K | 3.5% | 9 | 14.8K | 1.9% | 11 | | Dec 2025 | 22.2K | 3.1% | 9 | 12.1K | 1.7% | 11 | | Jan 2026 | 22.2K | 1.4% | 9 | 18.1K | 1.1% | 10 | | Feb 2026 | 18.1K | 2.7% | 9 | 14.8K | 2.2% | 10 | | Mar 2026 | 22.2K | 2.8% | 9 | 18.1K | 2.3% | 10 | | Apr 2026 | 22.2K | 3.5% | 8 | 18.1K | 2.8% | 10 | | May 2026 | 27.1K | 2.2% | 9 | 22.2K | 1.8% | 10 | | Jun 2026 | 27.1K | 1.4% | 9 | 22.2K | 1.2% | 10 | | Jul 2026 | 27.1K | 1.2% | 9 | 18.1K | 0.83% | 10 | | Aug 2026 | 33.1K | 2.4% | 9 | 18.1K | 1.3% | 10 | | Sep 2026 | 22.2K | 3.4% | 9 | 14.8K | 2.2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Aerie’s and Natori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aerie**: Measured on the search term “aerie bras”. - **Natori**: Measured on the search term “natori bras”. - [Aerie profile](/demand/us/brands/aerie) - [Natori profile](/demand/us/brands/natori) - [All bra brands in the United States](/demand/us/categories/us-bra-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aerie or Natori more popular in search? In September 2026, Aerie had more branded searches than Natori among bra brands in the United States. Aerie had about 22,200 branded searches, while Natori had 14,800. Aerie made up 3.4% of all bra brand searches we track, and Natori accounted for 2.2%. ## Cite this page Brandwave. "Aerie vs Natori: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/aerie-vs-natori This page is also available as HTML at https://gobrandwave.com/demand/us/compare/aerie-vs-natori. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.