--- title: "Advil vs Icy Hot: Which is searched more in the United States?" description: "Is Advil or Icy Hot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/advil-vs-icy-hot" publisher: "Brandwave" --- # Advil vs Icy Hot: Which is searched more in the United States? Is Advil or Icy Hot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advil and Icy Hot - **Competitive set**: Pain relief brands - **Market**: United States - **Month measured**: Sep 2026 - **Advil Share of Search**: 16.6% - **Icy Hot Share of Search**: 6.1% ## Is Advil or Icy Hot more popular in search? - In September 2026, Advil had more branded searches than Icy Hot among pain relief brands in the United States. Advil had about 201,000 branded searches, while Icy Hot had 74,000. Advil made up 16.6% of all pain relief brand searches we track, and Icy Hot accounted for 6.1%. - Advil was ahead of Icy Hot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Advil’s share of searches among pain relief brands in the United States moved from 13.6% to 16.6%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Icy Hot’s share of searches among pain relief brands in the United States held steady at 6.1%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Advil appeared in all five answers. Icy Hot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Motrin | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tylenol | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aleve | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Excedrin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Icy Hot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bayer Aspirin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "What's the best over-the-counter pain reliever?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Aleve - Asked ChatGPT "What's the best thing to take for a migraine?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Excedrin - Asked ChatGPT "What's good for back pain?": 1. Advil, 2. Aleve - Searched Google, AI Overview "pain reliever": 1. Tylenol, 2. Advil, 3. Motrin, 4. Aleve - Searched Google, AI Overview "best pain reliever": 1. Advil, 2. Motrin, 3. Aleve, 4. Tylenol Not named in any answer: Icy Hot and Bayer Aspirin. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States pain relief brands in September 2026? - In September 2026, Advil gained share of searches among pain relief brands in the United States, from 14.1% to 16.6%. - Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Advil estimated searches | Advil Share of Search | Advil rank | Icy Hot estimated searches | Icy Hot Share of Search | Icy Hot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 13.6% | 2 | 90.5K | 6.1% | 6 | | Nov 2025 | 165K | 14.1% | 2 | 74K | 6.3% | 6 | | Dec 2025 | 201K | 16.4% | 2 | 60.5K | 4.9% | 6 | | Jan 2026 | 201K | 16.2% | 2 | 74K | 6% | 6 | | Feb 2026 | 165K | 14.6% | 2 | 60.5K | 5.4% | 6 | | Mar 2026 | 165K | 14% | 2 | 74K | 6.3% | 6 | | Apr 2026 | 165K | 15.6% | 2 | 74K | 7% | 6 | | May 2026 | 165K | 15.8% | 2 | 60.5K | 5.8% | 6 | | Jun 2026 | 165K | 16.2% | 2 | 60.5K | 5.9% | 6 | | Jul 2026 | 165K | 14.8% | 2 | 74K | 6.6% | 6 | | Aug 2026 | 165K | 14.1% | 2 | 74K | 6.3% | 6 | | Sep 2026 | 201K | 16.6% | 2 | 74K | 6.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Advil’s and Icy Hot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advil**: Measured on the search term “advil”. - **Icy Hot**: Measured on the search term “icy hot”. - [Advil profile](/demand/us/brands/advil) - [Icy Hot profile](/demand/us/brands/icy-hot) - [All pain relief brands in the United States](/demand/us/categories/us-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Advil or Icy Hot more popular in search? In September 2026, Advil had more branded searches than Icy Hot among pain relief brands in the United States. Advil had about 201,000 branded searches, while Icy Hot had 74,000. Advil made up 16.6% of all pain relief brand searches we track, and Icy Hot accounted for 6.1%. ## Cite this page Brandwave. "Advil vs Icy Hot: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/advil-vs-icy-hot This page is also available as HTML at https://gobrandwave.com/demand/us/compare/advil-vs-icy-hot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.