--- title: "Advil vs Excedrin: Which is searched more in the United States?" description: "Is Advil or Excedrin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/advil-vs-excedrin" publisher: "Brandwave" --- # Advil vs Excedrin: Which is searched more in the United States? Is Advil or Excedrin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advil and Excedrin - **Competitive set**: Pain relief brands - **Market**: United States - **Month measured**: Sep 2026 - **Advil Share of Search**: 16.6% - **Excedrin Share of Search**: 13.7% ## Is Advil or Excedrin more popular in search? - In September 2026, Advil had more branded searches than Excedrin among pain relief brands in the United States. Advil had about 201,000 branded searches, while Excedrin had 165,000. Advil made up 16.6% of all pain relief brand searches we track, and Excedrin accounted for 13.7%. - Advil was ahead of Excedrin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Advil’s share of searches among pain relief brands in the United States moved from 13.6% to 16.6%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Excedrin’s share of searches among pain relief brands in the United States moved from 11.2% to 13.7%, and its estimated monthly branded searches held steady at 165K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Advil appeared in all five answers. Excedrin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Advil was listed before Excedrin in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Motrin | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tylenol | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aleve | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Excedrin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Icy Hot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bayer Aspirin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "What's the best over-the-counter pain reliever?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Aleve - Asked ChatGPT "What's the best thing to take for a migraine?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Excedrin - Asked ChatGPT "What's good for back pain?": 1. Advil, 2. Aleve - Searched Google, AI Overview "pain reliever": 1. Tylenol, 2. Advil, 3. Motrin, 4. Aleve - Searched Google, AI Overview "best pain reliever": 1. Advil, 2. Motrin, 3. Aleve, 4. Tylenol Not named in any answer: Icy Hot and Bayer Aspirin. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States pain relief brands in September 2026? - In September 2026, Advil gained share of searches among pain relief brands in the United States, from 14.1% to 16.6%. ## Month by month | Month | Advil estimated searches | Advil Share of Search | Advil rank | Excedrin estimated searches | Excedrin Share of Search | Excedrin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 13.6% | 2 | 165K | 11.2% | 4 | | Nov 2025 | 165K | 14.1% | 2 | 165K | 14.1% | 4 | | Dec 2025 | 201K | 16.4% | 2 | 165K | 13.5% | 4 | | Jan 2026 | 201K | 16.2% | 2 | 165K | 13.3% | 4 | | Feb 2026 | 165K | 14.6% | 2 | 135K | 12% | 4 | | Mar 2026 | 165K | 14% | 2 | 165K | 14% | 4 | | Apr 2026 | 165K | 15.6% | 2 | 135K | 12.7% | 4 | | May 2026 | 165K | 15.8% | 2 | 135K | 12.9% | 4 | | Jun 2026 | 165K | 16.2% | 2 | 135K | 13.2% | 4 | | Jul 2026 | 165K | 14.8% | 2 | 135K | 12.1% | 4 | | Aug 2026 | 165K | 14.1% | 2 | 165K | 14.1% | 4 | | Sep 2026 | 201K | 16.6% | 2 | 165K | 13.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Advil’s and Excedrin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advil**: Measured on the search term “advil”. - **Excedrin**: Measured on the search term “excedrin”. - [Advil profile](/demand/us/brands/advil) - [Excedrin profile](/demand/us/brands/excedrin) - [All pain relief brands in the United States](/demand/us/categories/us-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Advil or Excedrin more popular in search? In September 2026, Advil had more branded searches than Excedrin among pain relief brands in the United States. Advil had about 201,000 branded searches, while Excedrin had 165,000. Advil made up 16.6% of all pain relief brand searches we track, and Excedrin accounted for 13.7%. ## Cite this page Brandwave. "Advil vs Excedrin: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/advil-vs-excedrin This page is also available as HTML at https://gobrandwave.com/demand/us/compare/advil-vs-excedrin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.