--- title: "ADT vs Brinks Home: Which is searched more in the United States?" description: "Is ADT or Brinks Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/adt-vs-brinks-home" publisher: "Brandwave" --- # ADT vs Brinks Home: Which is searched more in the United States? Is ADT or Brinks Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADT and Brinks Home - **Competitive set**: Home security companies - **Market**: United States - **Month measured**: Sep 2026 - **ADT Share of Search**: 43.8% - **Brinks Home Share of Search**: 4.9% ## Is ADT or Brinks Home more popular in search? - In September 2026, ADT had more branded searches than Brinks Home among home security companies in the United States. ADT had about 301,000 branded searches, while Brinks Home had 33,700. ADT made up 43.8% of all home security company searches we track, and Brinks Home accounted for 4.9%. - ADT was ahead of Brinks Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States moved from 46.1% to 43.8%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the United States moved from 4.2% to 4.9%, and its estimated monthly branded searches held steady at 33.7K. ## Top home security companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ADT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brinks Home did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SimpliSafe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ADT | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Vivint | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ring | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Cove | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Brinks Home | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | abode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security companies - Asked ChatGPT "Which home security company should I use in the US?": 1. SimpliSafe, 2. ADT, 3. Vivint, 4. Ring - Asked ChatGPT "What are the best home security systems in the US?": 1. SimpliSafe, 2. ADT, 3. Ring, 4. Vivint - Asked ChatGPT "What's the best home security system in the US without a long contract?": 1. SimpliSafe, 2. Ring - Searched Google, AI Overview "home security systems": 1. ADT, 2. SimpliSafe, 3. Vivint, 4. Cove, 5. Ring - Searched Google, AI Overview "best home security system": 1. SimpliSafe, 2. ADT, 3. Vivint, 4. Cove, 5. Ring Not named in any answer: Brinks Home, Frontpoint and abode. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home security companies in September 2026? - In September 2026, Brinks Home gained share of searches among home security companies in the United States, from 4.1% to 4.9%. - In September 2026, ADT lost share of searches among home security companies in the United States, from 44.3% to 43.8%. ## Month by month | Month | ADT estimated searches | ADT Share of Search | ADT rank | Brinks Home estimated searches | Brinks Home Share of Search | Brinks Home rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 46.1% | 1 | 33.7K | 4.2% | 4 | | Nov 2025 | 301K | 39% | 1 | 27.6K | 3.6% | 4 | | Dec 2025 | 301K | 41.5% | 1 | 27.6K | 3.8% | 4 | | Jan 2026 | 368K | 46.2% | 1 | 33.7K | 4.2% | 4 | | Feb 2026 | 301K | 43.9% | 1 | 27.6K | 4% | 4 | | Mar 2026 | 301K | 41.3% | 1 | 33.7K | 4.6% | 4 | | Apr 2026 | 246K | 38.7% | 1 | 33.7K | 5.3% | 4 | | May 2026 | 301K | 41.7% | 1 | 27.6K | 3.8% | 4 | | Jun 2026 | 301K | 41.3% | 1 | 33.7K | 4.6% | 4 | | Jul 2026 | 301K | 41.5% | 1 | 33.7K | 4.6% | 4 | | Aug 2026 | 368K | 44.3% | 1 | 33.7K | 4.1% | 4 | | Sep 2026 | 301K | 43.8% | 1 | 33.7K | 4.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ADT’s and Brinks Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADT**: Measured on the search term “adt”. - **Brinks Home**: Measured on the search terms “brinks home” and “brinks home security”, summed into one figure. - [ADT profile](/demand/us/brands/adt) - [Brinks Home profile](/demand/us/brands/brinks-home) - [All home security companies in the United States](/demand/us/categories/us-home-security-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADT or Brinks Home more popular in search? In September 2026, ADT had more branded searches than Brinks Home among home security companies in the United States. ADT had about 301,000 branded searches, while Brinks Home had 33,700. ADT made up 43.8% of all home security company searches we track, and Brinks Home accounted for 4.9%. ## Cite this page Brandwave. "ADT vs Brinks Home: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/adt-vs-brinks-home This page is also available as HTML at https://gobrandwave.com/demand/us/compare/adt-vs-brinks-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.