--- title: "ADP vs CoAdvantage: Which is searched more in the United States?" description: "Is ADP or CoAdvantage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PEO services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/adp-vs-coadvantage" publisher: "Brandwave" --- # ADP vs CoAdvantage: Which is searched more in the United States? Is ADP or CoAdvantage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PEO services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADP and CoAdvantage - **Competitive set**: PEO services - **Market**: United States - **Month measured**: Sep 2026 - **ADP Share of Search**: 7.6% - **CoAdvantage Share of Search**: 9.3% ## Is ADP or CoAdvantage more popular in search? - In September 2026, CoAdvantage had more branded searches than ADP among PEO services in the United States. CoAdvantage had about 22,200 branded searches, while ADP had 18,100. CoAdvantage made up 9.3% of all PEO service searches we track, and ADP accounted for 7.6%. - The lead changed hands 2 times in the 12 months ending September 2026: ADP took it in April 2026, CoAdvantage took it in June 2026. - Across the 12 months ending September 2026, ADP’s share of searches among PEO services in the United States moved from 10.4% to 7.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, CoAdvantage’s share of searches among PEO services in the United States moved from 10.4% to 9.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top PEO services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ADP appeared in all four answers. CoAdvantage did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Justworks | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | ADP | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | TriNet | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Insperity | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Paychex | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Rippling | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | CoAdvantage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Engage PEO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G&A Partners | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vensure | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PEO services - Asked ChatGPT "Which PEO should I use in the US?": 1. Justworks, 2. ADP, 3. TriNet, 4. Rippling, 5. Insperity - Asked ChatGPT "What are the best PEOs in the US?": 1. Justworks, 2. ADP, 3. TriNet, 4. Insperity, 5. Paychex, 6. Rippling - Asked ChatGPT "What's the best PEO in the US for a small business with 20 employees?": 1. Justworks, 2. TriNet, 3. Insperity, 4. ADP - Searched Google, AI Overview "peo": 1. ADP, 2. TriNet, 3. Insperity, 4. Paychex Not named in any answer: CoAdvantage, Engage PEO, G&A Partners and Vensure. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States PEO services in September 2026? - In September 2026, Engage PEO overtook ADP to rank 4th among PEO services in the United States, with 9.3% of the searches. - Estimated monthly branded searches for ADP in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | ADP estimated searches | ADP Share of Search | ADP rank | CoAdvantage estimated searches | CoAdvantage Share of Search | CoAdvantage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 10.4% | 3 | 27.1K | 10.4% | 4 | | Nov 2025 | 22.2K | 8.9% | 4 | 27.1K | 10.8% | 3 | | Dec 2025 | 27.1K | 9.5% | 3 | 27.1K | 9.5% | 4 | | Jan 2026 | 27.1K | 8.1% | 5 | 40.5K | 12.1% | 3 | | Feb 2026 | 22.2K | 8% | 4 | 27.1K | 9.8% | 3 | | Mar 2026 | 27.1K | 9.1% | 3 | 27.1K | 9.1% | 4 | | Apr 2026 | 33.1K | 10.8% | 3 | 27.1K | 8.9% | 4 | | May 2026 | 22.2K | 9.2% | 3 | 22.2K | 9.2% | 4 | | Jun 2026 | 22.2K | 8.5% | 4 | 27.1K | 10.3% | 3 | | Jul 2026 | 22.2K | 9.3% | 3 | 22.2K | 9.3% | 4 | | Aug 2026 | 18.1K | 7.3% | 4 | 22.2K | 9% | 3 | | Sep 2026 | 18.1K | 7.6% | 5 | 22.2K | 9.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ADP’s and CoAdvantage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADP**: Measured on the search term “adp totalsource”. - **CoAdvantage**: Measured on the search term “coadvantage”. - [ADP profile](/demand/us/brands/adp) - [CoAdvantage profile](/demand/us/brands/coadvantage) - [All PEO services in the United States](/demand/us/categories/us-peo-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADP or CoAdvantage more popular in search? In September 2026, CoAdvantage had more branded searches than ADP among PEO services in the United States. CoAdvantage had about 22,200 branded searches, while ADP had 18,100. CoAdvantage made up 9.3% of all PEO service searches we track, and ADP accounted for 7.6%. ## Cite this page Brandwave. "ADP vs CoAdvantage: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/adp-vs-coadvantage This page is also available as HTML at https://gobrandwave.com/demand/us/compare/adp-vs-coadvantage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.