--- title: "RUN Powered by ADP vs Gusto: Which is searched more in United States?" description: "Which is more popular in search, RUN Powered by ADP or Gusto? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/adp-run-vs-gusto" publisher: "Brandwave" --- # RUN Powered by ADP vs Gusto: Which is searched more in United States? Which is more popular in search, RUN Powered by ADP or Gusto? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RUN Powered by ADP and Gusto - **Competitive set**: HR and payroll software for small and midsize businesses - **Market**: United States - **Month measured**: Sep 2026 - **RUN Powered by ADP Share of Search**: 78.5% - **Gusto Share of Search**: 9.6% ## Which is more popular in search, RUN Powered by ADP or Gusto? - In September 2026, RUN Powered by ADP had more branded searches than Gusto among HR and payroll software for small and midsize businesses in United States. RUN Powered by ADP was estimated to have 327K branded searches compared to Gusto’s 39.9K, and held a 78.5% Share of Search versus Gusto’s 9.6%. - RUN Powered by ADP was ahead of Gusto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States moved from 75% to 78.5%, and its estimated monthly branded searches held steady at 327K. - Across the 12 months ending September 2026, Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States moved from 11.2% to 9.6%, and its estimated monthly branded searches moved from 48.8K to 39.9K. ## How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026? - In September 2026, RUN Powered by ADP gained estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 76% to 78.5%. - In September 2026, Gusto lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.8% to 9.6%. ## Month by month | Month | RUN Powered by ADP estimated searches | RUN Powered by ADP Share of Search | RUN Powered by ADP rank | Gusto estimated searches | Gusto Share of Search | Gusto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 327K | 75% | 1 | 48.8K | 11.2% | 2 | | Nov 2025 | 327K | 77.3% | 1 | 47.1K | 11.1% | 2 | | Dec 2025 | 400K | 80.1% | 1 | 49.7K | 10% | 2 | | Jan 2026 | 402K | 75.5% | 1 | 69.2K | 13% | 2 | | Feb 2026 | 329K | 73.7% | 1 | 64.7K | 14.5% | 2 | | Mar 2026 | 340K | 73% | 1 | 71K | 15.2% | 2 | | Apr 2026 | 328K | 72.8% | 1 | 67.8K | 15% | 2 | | May 2026 | 327K | 74.3% | 1 | 61.4K | 14% | 2 | | Jun 2026 | 338K | 75.3% | 1 | 59.5K | 13.3% | 2 | | Jul 2026 | 334K | 76.5% | 1 | 50.1K | 11.5% | 2 | | Aug 2026 | 327K | 76% | 1 | 46.4K | 10.8% | 2 | | Sep 2026 | 327K | 78.5% | 1 | 39.9K | 9.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using RUN Powered by ADP’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RUN Powered by ADP**: Measured on the search terms “adp on the run”, “adp payroll run payroll”, “adp run adp”, “adp run app”, “adp run payroll”, “adp run payroll adp”, “adp run payroll app”, “adp run powered by adp”, “run adp”, “run adp employer”, “run payroll adp”, “run payroll adp run” and “run powered by adp”, summed into one figure. - **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto company”, “gusto contractor”, “gusto embedded payroll”, “gusto for payroll”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking” and “gusto zen payroll”, summed into one figure. - [RUN Powered by ADP profile](/demand/us/brands/adp-run) - [Gusto profile](/demand/us/brands/gusto) - [All HR and payroll software for small and midsize businesses in United States](/demand/us/categories/us-smb-hr-and-payroll-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, RUN Powered by ADP or Gusto? In September 2026, RUN Powered by ADP had more branded searches than Gusto among HR and payroll software for small and midsize businesses in United States. RUN Powered by ADP was estimated to have 327K branded searches compared to Gusto’s 39.9K, and held a 78.5% Share of Search versus Gusto’s 9.6%. ## Cite this page Brandwave. "RUN Powered by ADP vs Gusto: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/adp-run-vs-gusto This page is also available as HTML at https://gobrandwave.com/demand/us/compare/adp-run-vs-gusto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.