--- title: "Activia vs Fage: Which is searched more in the United States?" description: "Is Activia or Fage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yogurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/activia-vs-fage" publisher: "Brandwave" --- # Activia vs Fage: Which is searched more in the United States? Is Activia or Fage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yogurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Activia and Fage - **Competitive set**: Yogurt brands - **Market**: United States - **Month measured**: Sep 2026 - **Activia Share of Search**: 7.1% - **Fage Share of Search**: 10.7% ## Is Activia or Fage more popular in search? - In September 2026, Fage had more branded searches than Activia among yogurt brands in the United States. Fage had about 62,700 branded searches, while Activia had 41,900. Fage made up 10.7% of all yogurt brand searches we track, and Activia accounted for 7.1%. - The lead changed hands once in the 12 months ending September 2026: Fage took it in November 2025. - Across the 12 months ending September 2026, Activia’s share of searches among yogurt brands in the United States moved from 8.3% to 7.1%, and its estimated monthly branded searches moved from 47.9K to 41.9K. - Across the 12 months ending September 2026, Fage’s share of searches among yogurt brands in the United States moved from 7.8% to 10.7%, and its estimated monthly branded searches moved from 45.2K to 62.7K. ## Top yogurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fage appeared in all five answers. Activia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yogurt brands - Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani - Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage - Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani - Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani - Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States yogurt brands in September 2026? - In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%. - In September 2026, Activia rose from 6th to 5th among yogurt brands in the United States. ## Month by month | Month | Activia estimated searches | Activia Share of Search | Activia rank | Fage estimated searches | Fage Share of Search | Fage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.9K | 8.3% | 3 | 45.2K | 7.8% | 4 | | Nov 2025 | 39.2K | 8% | 4 | 43K | 8.8% | 3 | | Dec 2025 | 39.2K | 8% | 4 | 43K | 8.8% | 3 | | Jan 2026 | 47.9K | 7% | 6 | 75.3K | 11.1% | 3 | | Feb 2026 | 47.9K | 7.4% | 5 | 55.3K | 8.5% | 3 | | Mar 2026 | 47.9K | 7% | 5 | 67.6K | 9.9% | 3 | | Apr 2026 | 47.9K | 7.9% | 4 | 64.3K | 10.6% | 3 | | May 2026 | 39.2K | 6.8% | 6 | 64.3K | 11.2% | 3 | | Jun 2026 | 39.2K | 7% | 7 | 55.3K | 9.9% | 3 | | Jul 2026 | 39.2K | 6.8% | 7 | 55.3K | 9.6% | 3 | | Aug 2026 | 41.9K | 6.8% | 6 | 58.6K | 9.4% | 3 | | Sep 2026 | 41.9K | 7.1% | 5 | 62.7K | 10.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Activia’s and Fage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Activia**: Measured on the search terms “activia” and “activia yogurt”, summed into one figure. - **Fage**: Measured on the search terms “fage” and “fage yogurt”, summed into one figure. - [Activia profile](/demand/us/brands/activia) - [Fage profile](/demand/us/brands/fage) - [All yogurt brands in the United States](/demand/us/categories/us-yogurt-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Activia or Fage more popular in search? In September 2026, Fage had more branded searches than Activia among yogurt brands in the United States. Fage had about 62,700 branded searches, while Activia had 41,900. Fage made up 10.7% of all yogurt brand searches we track, and Activia accounted for 7.1%. ## Cite this page Brandwave. "Activia vs Fage: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/activia-vs-fage This page is also available as HTML at https://gobrandwave.com/demand/us/compare/activia-vs-fage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.