--- title: "123Loadboard vs Direct Freight: Which is searched more in the United States?" description: "Is 123Loadboard or Direct Freight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/123loadboard-vs-direct-freight" publisher: "Brandwave" --- # 123Loadboard vs Direct Freight: Which is searched more in the United States? Is 123Loadboard or Direct Freight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Load boards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 123Loadboard and Direct Freight - **Competitive set**: Load boards - **Market**: United States - **Month measured**: Sep 2026 - **123Loadboard Share of Search**: 1% - **Direct Freight Share of Search**: 0.45% ## Is 123Loadboard or Direct Freight more popular in search? - In September 2026, 123Loadboard had more branded searches than Direct Freight among load boards in the United States. 123Loadboard had about 3,600 branded searches, while Direct Freight had 1,600. 123Loadboard made up 1% of all load board searches we track, and Direct Freight accounted for 0.45%. - 123Loadboard was ahead of Direct Freight in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 123Loadboard’s share of searches among load boards in the United States moved from 1.5% to 1%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Direct Freight’s share of searches among load boards in the United States moved from 0.64% to 0.45%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## Top load boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 123Loadboard was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Direct Freight was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. 123Loadboard was listed before Direct Freight in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DAT One | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Truckstop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | 123Loadboard | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Relay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Trucker Path | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Direct Freight | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Truck Smarter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about load boards - Asked ChatGPT "What's the best load board for owner operators?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Asked ChatGPT "Which load board is best for finding freight as a new trucking company?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Asked ChatGPT "Are there any good free load boards for truckers?": 1. Trucker Path - Searched Google, AI Overview "load board": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay - Searched Google, AI Overview "free load boards": 1. Trucker Path, 2. Amazon Relay, 3. Direct Freight Not named in any answer: Truck Smarter. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States load boards in September 2026? - Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | 123Loadboard estimated searches | 123Loadboard Share of Search | 123Loadboard rank | Direct Freight estimated searches | Direct Freight Share of Search | Direct Freight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.5% | 5 | 2.4K | 0.64% | 7 | | Nov 2025 | 4.4K | 1.2% | 5 | 2.4K | 0.66% | 7 | | Dec 2025 | 4.4K | 1.2% | 5 | 2.4K | 0.65% | 6 | | Jan 2026 | 4.4K | 1.2% | 5 | 2.9K | 0.79% | 6 | | Feb 2026 | 4.4K | 1.4% | 5 | 1.9K | 0.61% | 7 | | Mar 2026 | 3.6K | 1.2% | 5 | 1.9K | 0.61% | 7 | | Apr 2026 | 4.4K | 1.4% | 5 | 2.4K | 0.76% | 6 | | May 2026 | 3.6K | 1.2% | 5 | 1.6K | 0.52% | 7 | | Jun 2026 | 3.6K | 1% | 5 | 1.6K | 0.45% | 7 | | Jul 2026 | 3.6K | 1% | 5 | 1.9K | 0.53% | 7 | | Aug 2026 | 4.4K | 1.2% | 5 | 1.6K | 0.44% | 7 | | Sep 2026 | 3.6K | 1% | 5 | 1.6K | 0.45% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using 123Loadboard’s and Direct Freight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **123Loadboard**: Measured on the search term “123loadboard”. - **Direct Freight**: Measured on the search term “direct freight”. - [123Loadboard profile](/demand/us/brands/123loadboard) - [Direct Freight profile](/demand/us/brands/direct-freight) - [All load boards in the United States](/demand/us/categories/us-load-boards): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 123Loadboard or Direct Freight more popular in search? In September 2026, 123Loadboard had more branded searches than Direct Freight among load boards in the United States. 123Loadboard had about 3,600 branded searches, while Direct Freight had 1,600. 123Loadboard made up 1% of all load board searches we track, and Direct Freight accounted for 0.45%. ## Cite this page Brandwave. "123Loadboard vs Direct Freight: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/123loadboard-vs-direct-freight This page is also available as HTML at https://gobrandwave.com/demand/us/compare/123loadboard-vs-direct-freight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.