---
title: "Procter & Gamble brands and Share of Search"
description: "Consumer products company whose personal-care portfolio includes Native."
canonical: "https://gobrandwave.com/demand/us/companies/procter-and-gamble"
publisher: "Brandwave"
---

# Procter & Gamble brands and Share of Search

Consumer products company whose personal-care portfolio includes Native.

## Key facts

- **Company**: Procter & Gamble
- **Market**: United States
- **Brands tracked**: 6
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Native | Deodorant brands | 2 | 17.7% | 140K |
| Native | Shampoo brands | 6 | 5.3% | 140K |
| Head & Shoulders | Shampoo brands | 7 | 4.3% | 40.5K |
| Old Spice | Deodorant brands | 5 | 9.7% | 49.5K |
| Oral-B | Oral care brands | 6 | 7% | 33.1K |
| Pantene | Shampoo brands | 14 | 2.9% | 27.1K |
| Secret | Deodorant brands | 6 | 7.9% | 40.5K |

- [Native](/demand/us/brands/native)
- [Head & Shoulders](/demand/us/brands/head-and-shoulders)
- [Old Spice](/demand/us/brands/old-spice)
- [Oral-B](/demand/us/brands/oral-b)
- [Pantene](/demand/us/brands/pantene)
- [Secret](/demand/us/brands/secret-deodorant)

## Brand competitors

- [Dove](/demand/us/brands/dove): 1st place in US Deodorant brands estimated Share of Search at 23% in Sep 2026.
- [Kérastase](/demand/us/brands/kerastase): 1st place in US Shampoo brands estimated Share of Search at 21.5% in Sep 2026.
- [Boka](/demand/us/brands/boka): 1st place in US Oral care brands estimated Share of Search at 15.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Procter & Gamble brands and Share of Search". https://gobrandwave.com/demand/us/companies/procter-and-gamble

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/procter-and-gamble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.