---
title: "Philips brands and Share of Search"
description: "The brands Philips markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/philips"
publisher: "Brandwave"
---

# Philips brands and Share of Search

The brands Philips markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Philips
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Philips Sonicare | Oral care brands | 7 | 7% | 33.1K |
| Philips | Air fryer brands | 11 | 1.1% | 25.6K |
| Philips | Coffee maker brands | 14 | 0.5% | 25.6K |
| Philips | TV brands | 10 | 1.2% | 25.6K |

- [Philips Sonicare](/demand/us/brands/philips-sonicare)
- [Philips](/demand/us/brands/philips)

## Brand competitors

- [Ninja](/demand/us/brands/ninja-kitchen): 1st place in US Air fryer brands estimated Share of Search at 48.9% in Sep 2026.
- [Nespresso](/demand/us/brands/nespresso): 1st place in US Coffee maker brands estimated Share of Search at 41.3% in Sep 2026.
- [Roku](/demand/us/brands/roku): 1st place in US TV brands estimated Share of Search at 30.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Philips brands and Share of Search". https://gobrandwave.com/demand/us/companies/philips

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.