---
title: "Nestlé brands and Share of Search"
description: "The brands Nestlé markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/nestle"
publisher: "Brandwave"
---

# Nestlé brands and Share of Search

The brands Nestlé markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Nestlé
- **Market**: United States
- **Brands tracked**: 8
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Purina | Dog food brands | 1 | 21.7% | 135K |
| Coffee mate | Coffee creamer brands | 2 | 14.5% | 27.1K |
| Fancy Feast | Cat food brands | 3 | 7.8% | 22.2K |
| Friskies | Cat food brands | 2 | 9.5% | 27.1K |
| Gerber | Baby food brands | 3 | 11.2% | 24.8K |
| Gerber | Baby formula brands | 10 | 0.66% | 24.8K |
| Purina ONE | Cat food brands | 6 | 7.8% | 22.2K |
| Purina Pro Plan | Cat food brands | 10 | 6.3% | 18.1K |
| Stouffer's | Frozen meal brands | 1 | 49.2% | 54.2K |

- [Purina](/demand/us/brands/purina)
- [Coffee mate](/demand/us/brands/coffee-mate)
- [Fancy Feast](/demand/us/brands/fancy-feast)
- [Friskies](/demand/us/brands/friskies)
- [Gerber](/demand/us/brands/gerber-baby)
- [Purina ONE](/demand/us/brands/purina-one)
- [Purina Pro Plan](/demand/us/brands/purina-pro-plan)
- [Stouffer's](/demand/us/brands/stouffers)

## Brand competitors

- [Chobani](/demand/us/brands/chobani): 1st place in US Coffee creamer brands estimated Share of Search at 58.7% in Sep 2026.
- [Little Spoon](/demand/us/brands/little-spoon): 1st place in US Baby food brands estimated Share of Search at 45.6% in Sep 2026.
- [Similac](/demand/us/brands/similac): 1st place in US Baby formula brands estimated Share of Search at 28.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nestlé brands and Share of Search". https://gobrandwave.com/demand/us/companies/nestle

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/nestle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.