---
title: "Mars brands and Share of Search"
description: "Consumer products company whose pet food portfolio includes Nom Nom."
canonical: "https://gobrandwave.com/demand/us/companies/mars"
publisher: "Brandwave"
---

# Mars brands and Share of Search

Consumer products company whose pet food portfolio includes Nom Nom.

## Key facts

- **Company**: Mars
- **Market**: United States
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Banfield Pet Hospital | Veterinary hospital chains in the US | 1 | 60.6% | 796K |
| BluePearl Pet Hospital | Veterinary hospital chains in the US | 2 | 17.2% | 226K |
| VCA Animal Hospitals | Veterinary hospital chains in the US | 4 | 6.9% | 90.5K |

- [Banfield Pet Hospital](/demand/us/brands/banfield-pet-hospital)
- [BluePearl Pet Hospital](/demand/us/brands/bluepearl)
- [VCA Animal Hospitals](/demand/us/brands/vca-animal-hospitals)

## Brand competitors

- [Vetco Total Care](/demand/us/brands/vetco): 3rd place in US Veterinary hospital chains estimated Share of Search at 11.5% in Sep 2026.
- [Veterinary Emergency Group](/demand/us/brands/veterinary-emergency-group): 5th place in US Veterinary hospital chains estimated Share of Search at 3.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mars brands and Share of Search". https://gobrandwave.com/demand/us/companies/mars

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/mars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.