---
title: "LegalShield brands and Share of Search"
description: "The brands LegalShield markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/legalshield"
publisher: "Brandwave"
---

# LegalShield brands and Share of Search

The brands LegalShield markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: LegalShield
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| LegalShield | Online legal services | 1 | 28.6% | 74K |
| IDShield | Identity protection services | 4 | 1.3% | 1.9K |

- [LegalShield](/demand/us/brands/legalshield)
- [IDShield](/demand/us/brands/idshield)

## Brand competitors

- [LifeLock](/demand/us/brands/lifelock): 1st place in US Identity protection services estimated Share of Search at 89.7% in Sep 2026.
- [LegalZoom](/demand/us/brands/legalzoom): 2nd place in US Online legal services estimated Share of Search at 19.1% in Sep 2026.
- [Nolo](/demand/us/brands/nolo): 3rd place in US Online legal services estimated Share of Search at 19.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "LegalShield brands and Share of Search". https://gobrandwave.com/demand/us/companies/legalshield

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/legalshield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.