---
title: "Kering brands and Share of Search"
description: "The brands Kering markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/kering"
publisher: "Brandwave"
---

# Kering brands and Share of Search

The brands Kering markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Kering
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Yves Saint Laurent | Fragrance brands | 3 | 8.2% | 135K |
| Gucci | Sunglasses brands | 8 | 3.6% | 49.5K |

- [Yves Saint Laurent](/demand/us/brands/yves-saint-laurent)
- [Gucci](/demand/us/brands/gucci)

## Brand competitors

- [Ray-Ban](/demand/us/brands/ray-ban): 1st place in US Sunglasses brands estimated Share of Search at 39.8% in Sep 2026.
- [Le Labo](/demand/us/brands/le-labo): 1st place in US Fragrance brands estimated Share of Search at 22.4% in Sep 2026.
- [Valentino](/demand/us/brands/valentino): 2nd place in US Fragrance brands estimated Share of Search at 15% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kering brands and Share of Search". https://gobrandwave.com/demand/us/companies/kering

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/kering. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.