---
title: "Honda brands and Share of Search"
description: "The business behind HONDA cars."
canonical: "https://gobrandwave.com/demand/us/companies/honda"
publisher: "Brandwave"
---

# Honda brands and Share of Search

The business behind HONDA cars.

## Key facts

- **Company**: Honda
- **Market**: United States
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Honda | Car brands | 3 | 6.8% | 4.5M |
| Acura | Car brands | 20 | 1.9% | 1.3M |
| Honda Power Equipment | Lawn mower brands | 4 | 10.9% | 33.1K |

- [Honda](/demand/us/brands/honda)
- [Acura](/demand/us/brands/acura)
- [Honda Power Equipment](/demand/us/brands/honda-power-equipment)

## Brand competitors

- [Toro](/demand/us/brands/toro): 1st place in US Lawn mower brands estimated Share of Search at 20% in Sep 2026.
- [Ryobi](/demand/us/brands/ryobi): 2nd place in US Lawn mower brands estimated Share of Search at 13.4% in Sep 2026.
- [Toyota](/demand/us/brands/toyota): 1st place in US Car brands estimated Share of Search at 11.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Honda brands and Share of Search". https://gobrandwave.com/demand/us/companies/honda

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.