---
title: "The Hershey Company brands and Share of Search"
description: "The Hershey Company makes Hershey's chocolate, Twizzlers and Jolly Rancher candy, and SkinnyPop and LesserEvil snacks."
canonical: "https://gobrandwave.com/demand/us/companies/hershey"
publisher: "Brandwave"
---

# The Hershey Company brands and Share of Search

The Hershey Company makes Hershey's chocolate, Twizzlers and Jolly Rancher candy, and SkinnyPop and LesserEvil snacks.

## Key facts

- **Company**: The Hershey Company
- **Market**: United States
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hershey's | Chocolate brands | 1 | 20.1% | 201K |
| KitKat | Chocolate brands | 5 | 11% | 110K |
| LesserEvil | Challenger savory snack brands | 1 | 32.8% | 89.9K |
| Reese's | Chocolate brands | 3 | 13.5% | 135K |
| Twizzlers | Candy brands | 3 | 11.7% | 60.5K |

- [Hershey's](/demand/us/brands/hersheys)
- [KitKat](/demand/us/brands/kitkat-us)
- [LesserEvil](/demand/us/brands/lesserevil)
- [Reese's](/demand/us/brands/reeses)
- [Twizzlers](/demand/us/brands/twizzlers)

## Brand competitors

- [Skittles](/demand/us/brands/skittles): 1st place in US Candy brands estimated Share of Search at 31.9% in Sep 2026.
- [Sour Patch Kids](/demand/us/brands/sour-patch-kids): 2nd place in US Candy brands estimated Share of Search at 26.1% in Sep 2026.
- [Siete Foods](/demand/us/brands/siete-foods): 2nd place in US Challenger savory snack brands estimated Share of Search at 22.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Hershey Company brands and Share of Search". https://gobrandwave.com/demand/us/companies/hershey

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/hershey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.