---
title: "Henkel AG & Co. KGaA brands and Share of Search"
description: "The brands Henkel AG & Co. KGaA markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/henkel"
publisher: "Brandwave"
---

# Henkel AG & Co. KGaA brands and Share of Search

The brands Henkel AG & Co. KGaA markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Henkel AG & Co. KGaA
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| all | Laundry detergent brands | 5 | 5% | 9.9K |
| Dial | Body wash brands | 9 | 1.4% | 6.6K |

- [all](/demand/us/brands/all-laundry)
- [Dial](/demand/us/brands/dial-soap)

## Brand competitors

- [Tide](/demand/us/brands/tide): 1st place in US Laundry detergent brands estimated Share of Search at 44.3% in Sep 2026.
- [Dr. Squatch](/demand/us/brands/dr-squatch): 1st place in US Body wash brands estimated Share of Search at 43.7% in Sep 2026.
- [Arm & Hammer](/demand/us/brands/arm-and-hammer): 2nd place in US Laundry detergent brands estimated Share of Search at 20.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Henkel AG & Co. KGaA brands and Share of Search". https://gobrandwave.com/demand/us/companies/henkel

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/henkel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.