---
title: "Google brands and Share of Search"
description: "The organization behind Google."
canonical: "https://gobrandwave.com/demand/us/companies/google"
publisher: "Brandwave"
---

# Google brands and Share of Search

The organization behind Google.

## Key facts

- **Company**: Google
- **Market**: United States
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Google Fi | Prepaid phone carriers | 9 | 3.2% | 246K |
| Google Fiber | Internet providers | 8 | 3.8% | 165K |
| YouTube TV | Live TV streaming services in the US | 1 | 70.9% | 7.5M |

- [Google Fi](/demand/us/brands/google-fi)
- [Google Fiber](/demand/us/brands/google-fiber)
- [YouTube TV](/demand/us/brands/youtube-tv)

## Brand competitors

- [Starlink](/demand/us/brands/starlink): 1st place in US Internet providers estimated Share of Search at 28.1% in Sep 2026.
- [Boost Mobile](/demand/us/brands/boost-mobile): 1st place in US Prepaid phone carriers estimated Share of Search at 19.6% in Sep 2026.
- [AT&T Fiber](/demand/us/brands/att-fiber): 2nd place in US Internet providers estimated Share of Search at 17.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Google brands and Share of Search". https://gobrandwave.com/demand/us/companies/google

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.