---
title: "General Mills brands and Share of Search"
description: "The brands General Mills markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/general-mills"
publisher: "Brandwave"
---

# General Mills brands and Share of Search

The brands General Mills markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: General Mills
- **Market**: United States
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Cheerios | Cereal brands | 1 | 21.2% | 131K |
| Cinnamon Toast Crunch | Cereal brands | 3 | 14.6% | 90.5K |
| Lucky Charms | Cereal brands | 5 | 11.9% | 74K |

- [Cheerios](/demand/us/brands/cheerios)
- [Cinnamon Toast Crunch](/demand/us/brands/cinnamon-toast-crunch)
- [Lucky Charms](/demand/us/brands/lucky-charms)

## Brand competitors

- [Cap'n Crunch](/demand/us/brands/capn-crunch): 2nd place in US Cereal brands estimated Share of Search at 14.6% in Sep 2026.
- [Honey Bunches of Oats](/demand/us/brands/honey-bunches-of-oats): 4th place in US Cereal brands estimated Share of Search at 11.9% in Sep 2026.
- [Frosted Flakes](/demand/us/brands/frosted-flakes): 6th place in US Cereal brands estimated Share of Search at 9.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "General Mills brands and Share of Search". https://gobrandwave.com/demand/us/companies/general-mills

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/general-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.