---
title: "Dell brands and Share of Search"
description: "The brands Dell markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/dell"
publisher: "Brandwave"
---

# Dell brands and Share of Search

The brands Dell markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Dell
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Dell | Laptop brands | 3 | 8.2% | 135K |
| Alienware | Laptop brands | 5 | 6.7% | 110K |

- [Dell](/demand/us/brands/dell)
- [Alienware](/demand/us/brands/alienware)

## Brand competitors

- [Apple MacBook](/demand/us/brands/macbook): 1st place in US Laptop brands estimated Share of Search at 50.3% in Sep 2026.
- [HP](/demand/us/brands/hp): 2nd place in US Laptop brands estimated Share of Search at 12.3% in Sep 2026.
- [Lenovo](/demand/us/brands/lenovo): 4th place in US Laptop brands estimated Share of Search at 8.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dell brands and Share of Search". https://gobrandwave.com/demand/us/companies/dell

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/dell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.