---
title: "Clorox brands and Share of Search"
description: "The brands Clorox markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/clorox"
publisher: "Brandwave"
---

# Clorox brands and Share of Search

The brands Clorox markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Clorox
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Fresh Step | Cat litter brands | 6 | 3.2% | 4.4K |
| Scoop Away | Cat litter brands | 9 | 1.4% | 1.9K |

- [Fresh Step](/demand/us/brands/fresh-step)
- [Scoop Away](/demand/us/brands/scoop-away)

## Brand competitors

- [PrettyLitter](/demand/us/brands/prettylitter): 1st place in US Cat litter brands estimated Share of Search at 44.4% in Sep 2026.
- [World's Best Cat Litter](/demand/us/brands/world-s-best-cat-litter): 2nd place in US Cat litter brands estimated Share of Search at 24.3% in Sep 2026.
- [Arm & Hammer](/demand/us/brands/arm-and-hammer): 3rd place in US Cat litter brands estimated Share of Search at 10.9% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Clorox brands and Share of Search". https://gobrandwave.com/demand/us/companies/clorox

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/clorox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.