---
title: "Campbell's brands and Share of Search"
description: "The brands Campbell's markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/campbells"
publisher: "Brandwave"
---

# Campbell's brands and Share of Search

The brands Campbell's markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Campbell's
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Campbell's | Soup brands | 1 | 69.6% | 209K |
| Pacific Foods | Soup brands | 5 | 2.6% | 7.8K |

- [Campbell's](/demand/us/brands/campbells)
- [Pacific Foods](/demand/us/brands/pacific-foods)

## Brand competitors

- [Progresso](/demand/us/brands/progresso): 2nd place in US Soup brands estimated Share of Search at 11.2% in Sep 2026.
- [Heinz](/demand/us/brands/heinz): 3rd place in US Soup brands estimated Share of Search at 9% in Sep 2026.
- [Amy's](/demand/us/brands/amy-s): 4th place in US Soup brands estimated Share of Search at 5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Campbell's brands and Share of Search". https://gobrandwave.com/demand/us/companies/campbells

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/campbells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.