---
title: "BMW brands and Share of Search"
description: "The business behind BMW cars."
canonical: "https://gobrandwave.com/demand/us/companies/bmw"
publisher: "Brandwave"
---

# BMW brands and Share of Search

The business behind BMW cars.

## Key facts

- **Company**: BMW
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| BMW | Car brands | 11 | 3.2% | 2.2M |
| MINI | Car brands | 37 | 0.48% | 319K |

- [BMW](/demand/us/brands/bmw)
- [MINI](/demand/us/brands/mini)

## Brand competitors

- [Toyota](/demand/us/brands/toyota): 1st place in US Car brands estimated Share of Search at 11.2% in Sep 2026.
- [Tesla](/demand/us/brands/tesla): 2nd place in US Car brands estimated Share of Search at 7% in Sep 2026.
- [Honda](/demand/us/brands/honda): 3rd place in US Car brands estimated Share of Search at 6.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BMW brands and Share of Search". https://gobrandwave.com/demand/us/companies/bmw

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/bmw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.