---
title: "AT&T brands and Share of Search"
description: "The brands AT&T markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/us/companies/at-and-t"
publisher: "Brandwave"
---

# AT&T brands and Share of Search

The brands AT&T markets in the United States, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: AT&T
- **Market**: United States
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Cricket Wireless | Prepaid phone carriers | 4 | 13.1% | 1M |
| AT&T | Wireless carriers in the US | 3 | 23.4% | 5M |
| AT&T Fiber | Internet providers | 2 | 17.3% | 751K |

- [Cricket Wireless](/demand/us/brands/cricket-wireless)
- [AT&T](/demand/us/brands/att)
- [AT&T Fiber](/demand/us/brands/att-fiber)

## Brand competitors

- [T-Mobile](/demand/us/brands/t-mobile): 1st place in US Wireless carriers estimated Share of Search at 42.9% in Sep 2026.
- [Verizon](/demand/us/brands/verizon): 2nd place in US Wireless carriers estimated Share of Search at 28.7% in Sep 2026.
- [Starlink](/demand/us/brands/starlink): 1st place in US Internet providers estimated Share of Search at 28.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AT&T brands and Share of Search". https://gobrandwave.com/demand/us/companies/at-and-t

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/at-and-t. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.