---
title: "ADP brands and Share of Search"
description: "The business behind ADP."
canonical: "https://gobrandwave.com/demand/us/companies/adp"
publisher: "Brandwave"
---

# ADP brands and Share of Search

The business behind ADP.

## Key facts

- **Company**: ADP
- **Legal name**: Automatic Data Processing, Inc.
- **Market**: United States
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| RUN Powered by ADP | HR and payroll software for small and midsize businesses | 1 | 53% | 179K |
| RUN Powered by ADP | Payroll software | 1 | 57.4% | 179K |
| ADP | PEO services | 5 | 7.6% | 18.1K |

- [RUN Powered by ADP](/demand/us/brands/adp-run)
- [ADP](/demand/us/brands/adp)

## Brand competitors

- [Insperity](/demand/us/brands/insperity): 1st place in US PEO services estimated Share of Search at 38.1% in Sep 2026.
- [TriNet](/demand/us/brands/trinet): 2nd place in US PEO services estimated Share of Search at 25.5% in Sep 2026.
- [Gusto](/demand/us/brands/gusto): 2nd place in US HR and payroll software for small and midsize businesses estimated Share of Search at 11.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ADP brands and Share of Search". https://gobrandwave.com/demand/us/companies/adp

This page is also available as HTML at https://gobrandwave.com/demand/us/companies/adp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.