---
title: "Yogurt brands in the United States: Which are searched most?"
description: "Compare the yogurt brands people in the US buy, including Greek yogurt and skyr. Share of Search among Chobani, Oikos, Fage, Yoplait, Activia, Noosa, Ratio, Dannon, Siggi's, Icelandic Provisions and Stonyfield, the yogurt brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-yogurt-brands"
publisher: "Brandwave"
---

# Yogurt brands in the United States: Which are searched most?

Compare the yogurt brands people in the US buy, including Greek yogurt and skyr. Share of Search among Chobani, Oikos, Fage, Yoplait, Activia, Noosa, Ratio, Dannon, Siggi's, Icelandic Provisions and Stonyfield, the yogurt brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Yogurt brands
- **Market**: United States
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Chobani, 37.4%

## Which brand is most popular in search among yogurt brands in the United States?

- In September 2026, Chobani was the most searched among yogurt brands in the United States, with an estimated 220K branded searches, 37.4% of all searches for the 11 we track.
- Oikos is in 2nd place, 23.3 percentage points behind at 14%.
- Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States decreased from 42.4% to 37.4%.
- Across the 12 months ending September 2026, Fage’s share of searches among yogurt brands in the United States increased from 7.8% to 10.7%.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yogurt brands in the United States increased from 7.8% to 8.9%.
- Across the 12 months ending September 2026, Activia’s share of searches among yogurt brands in the United States decreased from 8.3% to 7.1%.
- Across the 12 months ending September 2026, Noosa’s share of searches among yogurt brands in the United States increased from 5.7% to 6.9%.
- Across the 12 months ending September 2026, Ratio’s share of searches among yogurt brands in the United States increased from 5.1% to 6.3%.
- Across the 12 months ending September 2026, Chobani’s share of searches among yogurt brands in the United States peaked at 42.4% in October 2025 and was lowest at 31.9% in July 2026.
- Across the 12 months ending September 2026, Oikos’ share of searches among yogurt brands in the United States peaked at 17.6% in February 2026 and was lowest at 14% in September 2026.
- Across the 12 months ending September 2026, Fage’s share of searches among yogurt brands in the United States peaked at 11.2% in May 2026 and was lowest at 7.8% in October 2025.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yogurt brands in the United States peaked at 8.9% in September 2026 and was lowest at 6.6% in March 2026.
- Across the 12 months ending September 2026, Activia’s share of searches among yogurt brands in the United States peaked at 8.3% in October 2025 and was lowest at 6.8% in August 2026.
- Across the 12 months ending September 2026, Noosa’s share of searches among yogurt brands in the United States peaked at 8.6% in July 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Ratio’s share of searches among yogurt brands in the United States peaked at 8.9% in August 2026 and was lowest at 5.1% in October 2025.
- Across the 12 months ending September 2026, Dannon’s share of searches among yogurt brands in the United States peaked at 3.8% in August 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yogurt brands in the United States peaked at 4% in January 2026 and was lowest at 2.1% in May 2026.
- Across the 12 months ending September 2026, Icelandic Provisions’ share of searches among yogurt brands in the United States peaked at 4.8% in June 2026 and was lowest at 2.3% in September 2026.
- Across the 12 months ending September 2026, Fage rose from 4th to 3rd among yogurt brands in the United States.
- Across the 12 months ending September 2026, Yoplait rose from 5th to 4th among yogurt brands in the United States.
- Across the 12 months ending September 2026, Activia fell from 3rd to 5th among yogurt brands in the United States.
- Across the 12 months ending September 2026, Dannon rose from 9th to 8th among yogurt brands in the United States.
- Across the 12 months ending September 2026, Siggi's fell from 8th to 9th among yogurt brands in the United States.
- Across the 12 months ending September 2026, Oikos, Icelandic Provisions and Stonyfield held steady: their share of searches among yogurt brands in the United States each moved less than 0.5 percentage points.

## Top yogurt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Chobani and Fage appeared every time. Fage was recommended most often, coming first in three out of four answers that gave a list. Chobani was second, and Ratio was third. Yoplait, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fage | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Chobani | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ratio | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Siggi's | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Oikos | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Stonyfield | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dannon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Icelandic Provisions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about yogurt brands

- Asked ChatGPT "What's the best Greek yogurt to buy?": 1. Fage, 2. Chobani
- Asked ChatGPT "Which yogurt brand has the most protein?": 1. Ratio, 2. Oikos, 3. Chobani, 4. Fage
- Asked ChatGPT "What's the healthiest yogurt at the grocery store?": 1. Fage, 2. Siggi's, 3. Chobani
- Searched Google, AI Overview "greek yogurt": 1. Fage, 2. Chobani
- Searched Google, AI Overview "best greek yogurt": 1. Fage, 2. Stonyfield, 3. Chobani, 4. Siggi's

Not named in any answer: Yoplait, Activia, Noosa, Dannon and Icelandic Provisions.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Chobani vs Oikos: compare search popularity](/demand/us/compare/chobani-vs-oikos): 37.4% against 14% Share of Search.
- [Chobani vs Fage: compare search popularity](/demand/us/compare/chobani-vs-fage): 37.4% against 10.7% Share of Search.
- [Chobani vs Yoplait: compare search popularity](/demand/us/compare/chobani-vs-yoplait): 37.4% against 8.9% Share of Search.
- [Chobani vs Activia: compare search popularity](/demand/us/compare/activia-vs-chobani): 37.4% against 7.1% Share of Search.
- [Oikos vs Fage: compare search popularity](/demand/us/compare/fage-vs-oikos): 14% against 10.7% Share of Search.
- [Oikos vs Yoplait: compare search popularity](/demand/us/compare/oikos-vs-yoplait): 14% against 8.9% Share of Search.
- [Oikos vs Activia: compare search popularity](/demand/us/compare/activia-vs-oikos): 14% against 7.1% Share of Search.
- [Fage vs Yoplait: compare search popularity](/demand/us/compare/fage-vs-yoplait): 10.7% against 8.9% Share of Search.
- [Fage vs Activia: compare search popularity](/demand/us/compare/activia-vs-fage): 10.7% against 7.1% Share of Search.
- [Yoplait vs Activia: compare search popularity](/demand/us/compare/activia-vs-yoplait): 8.9% against 7.1% Share of Search.

## How did search popularity change for United States yogurt brands in September 2026?

- In September 2026, Chobani gained share of searches among yogurt brands in the United States, from 32.3% to 37.4%.
- In September 2026, Fage gained share of searches among yogurt brands in the United States, from 9.4% to 10.7%.
- In September 2026, Ratio lost share of searches among yogurt brands in the United States, from 8.9% to 6.3%.
- In September 2026, Oikos lost share of searches among yogurt brands in the United States, from 16.3% to 14%.
- In September 2026, Icelandic Provisions lost share of searches among yogurt brands in the United States, from 3.8% to 2.3%.
- In September 2026, Dannon lost share of searches among yogurt brands in the United States, from 3.8% to 3%.
- In September 2026, Activia rose from 6th to 5th among yogurt brands in the United States.
- In September 2026, Noosa rose from 7th to 6th among yogurt brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chobani | 37.4% | 220K | +9.7% | Chobani |
| 2 | Oikos | 14% | 82.6K | -18.2% | Danone |
| 3 | Fage | 10.7% | 62.7K | +7.0% | Fage |
| 4 | Yoplait | 8.9% | 52.6K | -4.9% | Yoplait |
| 5 | Activia | 7.1% | 41.9K | 0.0% | Danone |
| 6 | Noosa | 6.9% | 40.5K | 0.0% | Noosa |
| 7 | Ratio | 6.3% | 37K | -33.1% | Lactalis |
| 8 | Dannon | 3% | 17.5K | -25.5% | Danone |
| 9 | Siggi's | 2.5% | 14.8K | 0.0% | Siggi's |
| 10 | Icelandic Provisions | 2.3% | 13.5K | -42.6% | Icelandic Provisions |
| 11 | Stonyfield | 0.92% | 5.4K | 0.0% | Lactalis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chobani | 245K | 42.4% | 1 |
| Oct 2025 | Oikos | 82.6K | 14.3% | 2 |
| Oct 2025 | Activia | 47.9K | 8.3% | 3 |
| Oct 2025 | Fage | 45.2K | 7.8% | 4 |
| Oct 2025 | Yoplait | 45.2K | 7.8% | 5 |
| Oct 2025 | Noosa | 33.1K | 5.7% | 6 |
| Oct 2025 | Ratio | 29.6K | 5.1% | 7 |
| Oct 2025 | Siggi's | 14.8K | 2.6% | 8 |
| Oct 2025 | Dannon | 14.3K | 2.5% | 9 |
| Oct 2025 | Icelandic Provisions | 14.3K | 2.5% | 10 |
| Oct 2025 | Stonyfield | 5.4K | 0.94% | 11 |
| Nov 2025 | Chobani | 201K | 41.1% | 1 |
| Nov 2025 | Oikos | 73.6K | 15.1% | 2 |
| Nov 2025 | Fage | 43K | 8.8% | 3 |
| Nov 2025 | Activia | 39.2K | 8% | 4 |
| Nov 2025 | Yoplait | 37K | 7.6% | 5 |
| Nov 2025 | Noosa | 27.1K | 5.6% | 6 |
| Nov 2025 | Ratio | 26.9K | 5.5% | 7 |
| Nov 2025 | Dannon | 12.5K | 2.6% | 8 |
| Nov 2025 | Siggi's | 12.1K | 2.5% | 9 |
| Nov 2025 | Icelandic Provisions | 11.7K | 2.4% | 10 |
| Nov 2025 | Stonyfield | 4.4K | 0.9% | 11 |
| Dec 2025 | Chobani | 201K | 41.1% | 1 |
| Dec 2025 | Oikos | 73.6K | 15.1% | 2 |
| Dec 2025 | Fage | 43K | 8.8% | 3 |
| Dec 2025 | Activia | 39.2K | 8% | 4 |
| Dec 2025 | Yoplait | 37K | 7.6% | 5 |
| Dec 2025 | Noosa | 27.1K | 5.5% | 6 |
| Dec 2025 | Ratio | 26.9K | 5.5% | 7 |
| Dec 2025 | Icelandic Provisions | 12.8K | 2.6% | 8 |
| Dec 2025 | Siggi's | 12.1K | 2.5% | 9 |
| Dec 2025 | Dannon | 11.7K | 2.4% | 10 |
| Dec 2025 | Stonyfield | 4.4K | 0.9% | 11 |
| Jan 2026 | Chobani | 226K | 33.2% | 1 |
| Jan 2026 | Oikos | 115K | 16.8% | 2 |
| Jan 2026 | Fage | 75.3K | 11.1% | 3 |
| Jan 2026 | Yoplait | 55.3K | 8.1% | 4 |
| Jan 2026 | Ratio | 49.3K | 7.3% | 5 |
| Jan 2026 | Activia | 47.9K | 7% | 6 |
| Jan 2026 | Noosa | 40.5K | 6% | 7 |
| Jan 2026 | Siggi's | 27.1K | 4% | 8 |
| Jan 2026 | Icelandic Provisions | 22.5K | 3.3% | 9 |
| Jan 2026 | Dannon | 16.5K | 2.4% | 10 |
| Jan 2026 | Stonyfield | 5.4K | 0.79% | 11 |
| Feb 2026 | Chobani | 226K | 34.6% | 1 |
| Feb 2026 | Oikos | 115K | 17.6% | 2 |
| Feb 2026 | Fage | 55.3K | 8.5% | 3 |
| Feb 2026 | Noosa | 49.5K | 7.6% | 4 |
| Feb 2026 | Activia | 47.9K | 7.4% | 5 |
| Feb 2026 | Yoplait | 47.9K | 7.4% | 6 |
| Feb 2026 | Ratio | 44.4K | 6.8% | 7 |
| Feb 2026 | Icelandic Provisions | 25.8K | 4% | 8 |
| Feb 2026 | Siggi's | 18.1K | 2.8% | 9 |
| Feb 2026 | Dannon | 16.5K | 2.5% | 10 |
| Feb 2026 | Stonyfield | 5.4K | 0.83% | 11 |
| Mar 2026 | Chobani | 256K | 37.3% | 1 |
| Mar 2026 | Oikos | 115K | 16.7% | 2 |
| Mar 2026 | Fage | 67.6K | 9.9% | 3 |
| Mar 2026 | Ratio | 54.2K | 7.9% | 4 |
| Mar 2026 | Activia | 47.9K | 7% | 5 |
| Mar 2026 | Yoplait | 45.2K | 6.6% | 6 |
| Mar 2026 | Noosa | 40.5K | 5.9% | 7 |
| Mar 2026 | Icelandic Provisions | 22.5K | 3.3% | 8 |
| Mar 2026 | Dannon | 17.5K | 2.6% | 9 |
| Mar 2026 | Siggi's | 14.8K | 2.2% | 10 |
| Mar 2026 | Stonyfield | 5.4K | 0.79% | 11 |
| Apr 2026 | Chobani | 226K | 37% | 1 |
| Apr 2026 | Oikos | 93.6K | 15.4% | 2 |
| Apr 2026 | Fage | 64.3K | 10.6% | 3 |
| Apr 2026 | Activia | 47.9K | 7.9% | 4 |
| Apr 2026 | Yoplait | 45.2K | 7.4% | 5 |
| Apr 2026 | Noosa | 40.5K | 6.6% | 6 |
| Apr 2026 | Ratio | 40.3K | 6.6% | 7 |
| Apr 2026 | Icelandic Provisions | 16.5K | 2.7% | 8 |
| Apr 2026 | Dannon | 15.3K | 2.5% | 9 |
| Apr 2026 | Siggi's | 14.8K | 2.4% | 10 |
| Apr 2026 | Stonyfield | 5.4K | 0.89% | 11 |
| May 2026 | Chobani | 201K | 35% | 1 |
| May 2026 | Oikos | 93.6K | 16.3% | 2 |
| May 2026 | Fage | 64.3K | 11.2% | 3 |
| May 2026 | Yoplait | 45.2K | 7.9% | 4 |
| May 2026 | Noosa | 40.5K | 7.1% | 5 |
| May 2026 | Activia | 39.2K | 6.8% | 6 |
| May 2026 | Ratio | 37K | 6.5% | 7 |
| May 2026 | Icelandic Provisions | 21.7K | 3.8% | 8 |
| May 2026 | Dannon | 14.3K | 2.5% | 9 |
| May 2026 | Siggi's | 12.1K | 2.1% | 10 |
| May 2026 | Stonyfield | 4.4K | 0.77% | 11 |
| Jun 2026 | Chobani | 184K | 32.9% | 1 |
| Jun 2026 | Oikos | 93.6K | 16.7% | 2 |
| Jun 2026 | Fage | 55.3K | 9.9% | 3 |
| Jun 2026 | Yoplait | 45.2K | 8.1% | 4 |
| Jun 2026 | Ratio | 44.4K | 7.9% | 5 |
| Jun 2026 | Noosa | 40.5K | 7.2% | 6 |
| Jun 2026 | Activia | 39.2K | 7% | 7 |
| Jun 2026 | Icelandic Provisions | 26.6K | 4.8% | 8 |
| Jun 2026 | Dannon | 14.3K | 2.6% | 9 |
| Jun 2026 | Siggi's | 12.1K | 2.2% | 10 |
| Jun 2026 | Stonyfield | 4.4K | 0.79% | 11 |
| Jul 2026 | Chobani | 184K | 31.9% | 1 |
| Jul 2026 | Oikos | 93.6K | 16.2% | 2 |
| Jul 2026 | Fage | 55.3K | 9.6% | 3 |
| Jul 2026 | Noosa | 49.5K | 8.6% | 4 |
| Jul 2026 | Yoplait | 45.2K | 7.8% | 5 |
| Jul 2026 | Ratio | 44.4K | 7.7% | 6 |
| Jul 2026 | Activia | 39.2K | 6.8% | 7 |
| Jul 2026 | Icelandic Provisions | 26.6K | 4.6% | 8 |
| Jul 2026 | Dannon | 19.2K | 3.3% | 9 |
| Jul 2026 | Siggi's | 14.8K | 2.6% | 10 |
| Jul 2026 | Stonyfield | 4.4K | 0.76% | 11 |
| Aug 2026 | Chobani | 201K | 32.3% | 1 |
| Aug 2026 | Oikos | 101K | 16.3% | 2 |
| Aug 2026 | Fage | 58.6K | 9.4% | 3 |
| Aug 2026 | Ratio | 55.3K | 8.9% | 4 |
| Aug 2026 | Yoplait | 55.3K | 8.9% | 5 |
| Aug 2026 | Activia | 41.9K | 6.8% | 6 |
| Aug 2026 | Noosa | 40.5K | 6.5% | 7 |
| Aug 2026 | Dannon | 23.5K | 3.8% | 8 |
| Aug 2026 | Icelandic Provisions | 23.5K | 3.8% | 9 |
| Aug 2026 | Siggi's | 14.8K | 2.4% | 10 |
| Aug 2026 | Stonyfield | 5.4K | 0.87% | 11 |
| Sep 2026 | Chobani | 220K | 37.4% | 1 |
| Sep 2026 | Oikos | 82.6K | 14% | 2 |
| Sep 2026 | Fage | 62.7K | 10.7% | 3 |
| Sep 2026 | Yoplait | 52.6K | 8.9% | 4 |
| Sep 2026 | Activia | 41.9K | 7.1% | 5 |
| Sep 2026 | Noosa | 40.5K | 6.9% | 6 |
| Sep 2026 | Ratio | 37K | 6.3% | 7 |
| Sep 2026 | Dannon | 17.5K | 3% | 8 |
| Sep 2026 | Siggi's | 14.8K | 2.5% | 9 |
| Sep 2026 | Icelandic Provisions | 13.5K | 2.3% | 10 |
| Sep 2026 | Stonyfield | 5.4K | 0.92% | 11 |

## What is being compared

- **Activia**: Measured on the search terms “activia” and “activia yogurt”, summed into one figure.
- **Chobani**: Measured on the search terms “chobani” and “chobani yogurt”, summed into one figure.
- **Dannon**: Measured on the search terms “dannon” and “dannon yogurt”, summed into one figure.
- **Fage**: Measured on the search terms “fage” and “fage yogurt”, summed into one figure.
- **Icelandic Provisions**: Measured on the search terms “icelandic provisions” and “icelandic provisions skyr”, summed into one figure.
- **Noosa**: Measured on the search term “noosa yogurt”.
- **Oikos**: Measured on the search terms “oikos” and “oikos yogurt”, summed into one figure.
- **Ratio**: Measured on the search terms “ratio protein yogurt” and “ratio yogurt”, summed into one figure.
- **Siggi's**: Measured on the search term “siggi's”.
- **Stonyfield**: Measured on the search term “stonyfield”.
- **Yoplait**: Measured on the search terms “yoplait” and “yoplait yogurt”, summed into one figure.

- [Activia](/demand/us/brands/activia)
- [Chobani](/demand/us/brands/chobani)
- [Dannon](/demand/us/brands/dannon)
- [Fage](/demand/us/brands/fage)
- [Icelandic Provisions](/demand/us/brands/icelandic-provisions)
- [Noosa](/demand/us/brands/noosa-yoghurt)
- [Oikos](/demand/us/brands/oikos)
- [Ratio](/demand/us/brands/ratio-yogurt)
- [Siggi's](/demand/us/brands/siggis)
- [Stonyfield](/demand/us/brands/stonyfield)
- [Yoplait](/demand/us/brands/yoplait)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among yogurt brands in the United States?

In September 2026, Chobani was the most searched among yogurt brands in the United States, with an estimated 220K branded searches, 37.4% of all searches for the 11 we track.

## Cite this page

Brandwave. "Yogurt brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-yogurt-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-yogurt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.