--- title: "Yearbook companies in the United States: Which are searched most?" description: "Compare the companies schools use to design and print yearbooks. Share of Search among Treering, Jostens, Walsworth, Entourage Yearbooks, Lifetouch and Balfour, the yearbook companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-yearbook-companies" publisher: "Brandwave" --- # Yearbook companies in the United States: Which are searched most? Compare the companies schools use to design and print yearbooks. Share of Search among Treering, Jostens, Walsworth, Entourage Yearbooks, Lifetouch and Balfour, the yearbook companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Yearbook companies - **Market**: United States - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Treering, 39% ## Which brand is most popular in search among yearbook companies in the United States? - In September 2026, Treering was the most searched among yearbook companies in the United States, with an estimated 57.6K branded searches, 39% of all searches for the six we track. - Jostens is in 2nd place, 11.6 percentage points behind at 27.4%. - Across the 12 months ending September 2026, Treering’s share of searches among yearbook companies in the United States decreased from 46.6% to 39%. - Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States increased from 18.4% to 27.4%. - Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States increased from 18.4% to 22.4%. - Across the 12 months ending September 2026, Entourage Yearbooks’ share of searches among yearbook companies in the United States decreased from 10% to 8.2%. - Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States decreased from 5.5% to 2.4%. - Across the 12 months ending September 2026, Treering’s share of searches among yearbook companies in the United States peaked at 67.4% in June 2026 and was lowest at 39% in September 2026. - Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States peaked at 27.4% in September 2026 and was lowest at 10.7% in April 2026. - Across the 12 months ending September 2026, Walsworth’s share of searches among yearbook companies in the United States peaked at 22.4% in September 2026 and was lowest at 5.8% in April 2026. - Across the 12 months ending September 2026, Entourage Yearbooks’ share of searches among yearbook companies in the United States peaked at 13.1% in January 2026 and was lowest at 5% in June 2026. - Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States peaked at 7.8% in February 2026 and was lowest at 2.4% in September 2026. - Across the 12 months ending September 2026, Balfour held steady: its share of searches among yearbook companies in the United States moved less than 0.5 percentage points. ## Top yearbook companies in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Treering appeared every time. Jostens was recommended most often, coming first in four out of five answers. Treering was second, and Walsworth was third. Balfour, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jostens | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Treering | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Walsworth | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Lifetouch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Entourage Yearbooks | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Balfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yearbook companies - Asked ChatGPT "Which yearbook company should our school use in the US?": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering - Asked ChatGPT "What are the best yearbook companies in the US?": 1. Jostens, 2. Walsworth, 3. Treering, 4. Entourage Yearbooks, 5. Lifetouch - Asked ChatGPT "What's the best yearbook company in the US for an elementary school?": 1. Treering, 2. Entourage Yearbooks, 3. Lifetouch - Searched Google, AI Overview "online yearbook": 1. Jostens, 2. Treering - Searched Google, AI Overview "yearbook companies": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering, 5. Entourage Yearbooks Not named in any answer: Balfour. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## Compare search popularity between leading brands - [Treering vs Jostens: compare search popularity](/demand/us/compare/jostens-yearbook-vs-treering): 39% against 27.4% Share of Search. - [Treering vs Walsworth: compare search popularity](/demand/us/compare/treering-vs-walsworth): 39% against 22.4% Share of Search. - [Treering vs Entourage Yearbooks: compare search popularity](/demand/us/compare/entourage-yearbooks-vs-treering): 39% against 8.2% Share of Search. - [Treering vs Lifetouch: compare search popularity](/demand/us/compare/lifetouch-yearbook-vs-treering): 39% against 2.4% Share of Search. - [Jostens vs Walsworth: compare search popularity](/demand/us/compare/jostens-yearbook-vs-walsworth): 27.4% against 22.4% Share of Search. - [Jostens vs Entourage Yearbooks: compare search popularity](/demand/us/compare/entourage-yearbooks-vs-jostens-yearbook): 27.4% against 8.2% Share of Search. - [Jostens vs Lifetouch: compare search popularity](/demand/us/compare/jostens-yearbook-vs-lifetouch-yearbook): 27.4% against 2.4% Share of Search. - [Walsworth vs Entourage Yearbooks: compare search popularity](/demand/us/compare/entourage-yearbooks-vs-walsworth): 22.4% against 8.2% Share of Search. - [Walsworth vs Lifetouch: compare search popularity](/demand/us/compare/lifetouch-yearbook-vs-walsworth): 22.4% against 2.4% Share of Search. - [Entourage Yearbooks vs Lifetouch: compare search popularity](/demand/us/compare/entourage-yearbooks-vs-lifetouch-yearbook): 8.2% against 2.4% Share of Search. ## How did search popularity change for United States yearbook companies in September 2026? - In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%. - In September 2026, Walsworth gained share of searches among yearbook companies in the United States, from 20.4% to 22.4%. - In September 2026, Entourage Yearbooks gained share of searches among yearbook companies in the United States, from 7.5% to 8.2%. - In September 2026, Treering lost share of searches among yearbook companies in the United States, from 43.5% to 39%. - Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026. - Estimated monthly branded searches for Balfour in the United States fell 45% over 12 measured months, from 1.6K to 880 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Treering | 39% | 57.6K | +49.6% | Treering | | 2 | Jostens | 27.4% | 40.5K | +82.4% | Jostens | | 3 | Walsworth | 22.4% | 33.1K | +82.9% | Walsworth | | 4 | Entourage Yearbooks | 8.2% | 12.1K | +83.3% | Entourage Yearbooks | | 5 | Lifetouch | 2.4% | 3.6K | +50.0% | Lifetouch | | 6 | Balfour | 0.6% | 880 | +22.2% | Balfour | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Treering | 68.6K | 46.6% | 1 | | Oct 2025 | Jostens | 27.1K | 18.4% | 2 | | Oct 2025 | Walsworth | 27.1K | 18.4% | 3 | | Oct 2025 | Entourage Yearbooks | 14.8K | 10% | 4 | | Oct 2025 | Lifetouch | 8.1K | 5.5% | 5 | | Oct 2025 | Balfour | 1.6K | 1.1% | 6 | | Nov 2025 | Treering | 54.9K | 46.1% | 1 | | Nov 2025 | Jostens | 22.2K | 18.7% | 2 | | Nov 2025 | Walsworth | 22.2K | 18.7% | 3 | | Nov 2025 | Entourage Yearbooks | 12.1K | 10.2% | 4 | | Nov 2025 | Lifetouch | 6.6K | 5.5% | 5 | | Nov 2025 | Balfour | 1K | 0.84% | 6 | | Dec 2025 | Treering | 44.9K | 45.1% | 1 | | Dec 2025 | Jostens | 18.1K | 18.2% | 2 | | Dec 2025 | Walsworth | 18.1K | 18.2% | 3 | | Dec 2025 | Entourage Yearbooks | 12.1K | 12.1% | 4 | | Dec 2025 | Lifetouch | 5.4K | 5.4% | 5 | | Dec 2025 | Balfour | 1K | 1% | 6 | | Jan 2026 | Treering | 68.6K | 40.4% | 1 | | Jan 2026 | Jostens | 40.5K | 23.8% | 2 | | Jan 2026 | Walsworth | 27.1K | 16% | 3 | | Jan 2026 | Entourage Yearbooks | 22.2K | 13.1% | 4 | | Jan 2026 | Lifetouch | 9.9K | 5.8% | 5 | | Jan 2026 | Balfour | 1.6K | 0.94% | 6 | | Feb 2026 | Treering | 83.9K | 44.1% | 1 | | Feb 2026 | Jostens | 40.5K | 21.3% | 2 | | Feb 2026 | Walsworth | 27.1K | 14.2% | 3 | | Feb 2026 | Entourage Yearbooks | 22.2K | 11.7% | 4 | | Feb 2026 | Lifetouch | 14.8K | 7.8% | 5 | | Feb 2026 | Balfour | 1.9K | 1% | 6 | | Mar 2026 | Treering | 132K | 55.2% | 1 | | Mar 2026 | Jostens | 33.1K | 13.8% | 2 | | Mar 2026 | Entourage Yearbooks | 27.1K | 11.3% | 3 | | Mar 2026 | Walsworth | 27.1K | 11.3% | 4 | | Mar 2026 | Lifetouch | 18.1K | 7.6% | 5 | | Mar 2026 | Balfour | 1.9K | 0.79% | 6 | | Apr 2026 | Treering | 206K | 66.4% | 1 | | Apr 2026 | Entourage Yearbooks | 33.1K | 10.7% | 2 | | Apr 2026 | Jostens | 33.1K | 10.7% | 3 | | Apr 2026 | Lifetouch | 18.1K | 5.8% | 4 | | Apr 2026 | Walsworth | 18.1K | 5.8% | 5 | | Apr 2026 | Balfour | 1.6K | 0.52% | 6 | | May 2026 | Treering | 137K | 58.4% | 1 | | May 2026 | Jostens | 49.5K | 21.1% | 2 | | May 2026 | Entourage Yearbooks | 18.1K | 7.7% | 3 | | May 2026 | Walsworth | 18.1K | 7.7% | 4 | | May 2026 | Lifetouch | 9.9K | 4.2% | 5 | | May 2026 | Balfour | 1.9K | 0.81% | 6 | | Jun 2026 | Treering | 59.4K | 67.4% | 1 | | Jun 2026 | Jostens | 14.8K | 16.8% | 2 | | Jun 2026 | Walsworth | 5.4K | 6.1% | 3 | | Jun 2026 | Entourage Yearbooks | 4.4K | 5% | 4 | | Jun 2026 | Lifetouch | 3.6K | 4.1% | 5 | | Jun 2026 | Balfour | 480 | 0.54% | 6 | | Jul 2026 | Treering | 17.2K | 59.8% | 1 | | Jul 2026 | Jostens | 5.4K | 18.8% | 2 | | Jul 2026 | Walsworth | 2.4K | 8.3% | 3 | | Jul 2026 | Entourage Yearbooks | 1.9K | 6.6% | 4 | | Jul 2026 | Lifetouch | 1.6K | 5.6% | 5 | | Jul 2026 | Balfour | 260 | 0.9% | 6 | | Aug 2026 | Treering | 38.5K | 43.5% | 1 | | Aug 2026 | Jostens | 22.2K | 25.1% | 2 | | Aug 2026 | Walsworth | 18.1K | 20.4% | 3 | | Aug 2026 | Entourage Yearbooks | 6.6K | 7.5% | 4 | | Aug 2026 | Lifetouch | 2.4K | 2.7% | 5 | | Aug 2026 | Balfour | 720 | 0.81% | 6 | | Sep 2026 | Treering | 57.6K | 39% | 1 | | Sep 2026 | Jostens | 40.5K | 27.4% | 2 | | Sep 2026 | Walsworth | 33.1K | 22.4% | 3 | | Sep 2026 | Entourage Yearbooks | 12.1K | 8.2% | 4 | | Sep 2026 | Lifetouch | 3.6K | 2.4% | 5 | | Sep 2026 | Balfour | 880 | 0.6% | 6 | ## What is being compared - **Balfour**: Measured on the search term “balfour yearbook”. - **Entourage Yearbooks**: Measured on the search term “entourage yearbooks”. - **Jostens**: Measured on the search term “jostens yearbook”. - **Lifetouch**: Measured on the search term “lifetouch yearbook”. - **Treering**: Measured on the search terms “treering” and “treering yearbook”, summed into one figure. - **Walsworth**: Measured on the search term “walsworth yearbook”. - [Balfour](/demand/us/brands/balfour-yearbook) - [Entourage Yearbooks](/demand/us/brands/entourage-yearbooks) - [Jostens](/demand/us/brands/jostens-yearbook) - [Lifetouch](/demand/us/brands/lifetouch-yearbook) - [Treering](/demand/us/brands/treering) - [Walsworth](/demand/us/brands/walsworth) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among yearbook companies in the United States? In September 2026, Treering was the most searched among yearbook companies in the United States, with an estimated 57.6K branded searches, 39% of all searches for the six we track. ## Cite this page Brandwave. "Yearbook companies in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-yearbook-companies This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-yearbook-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.