---
title: "Wireless carriers in the United States: Which are searched most?"
description: "Compare the phone carriers people in the US choose for their mobile plan. Share of Search among T-Mobile, Verizon, AT&T, Cricket Wireless, Mint Mobile, Xfinity, Spectrum, Google Fi and Visible, the wireless carriers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-wireless-carriers"
publisher: "Brandwave"
---

# Wireless carriers in the United States: Which are searched most?

Compare the phone carriers people in the US choose for their mobile plan. Share of Search among T-Mobile, Verizon, AT&T, Cricket Wireless, Mint Mobile, Xfinity, Spectrum, Google Fi and Visible, the wireless carriers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wireless carriers
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: T-Mobile, 39.6%

## Which brand is most popular in search among wireless carriers in the United States?

- In September 2026, T-Mobile was the most searched among wireless carriers in the United States, with an estimated 9.1M branded searches, 39.6% of all searches for the nine we track.
- Verizon is in 2nd place, 13.1 percentage points behind at 26.5%.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States decreased from 43.8% to 39.6%.
- Across the 12 months ending September 2026, Verizon’s share of searches among wireless carriers in the United States increased from 24.1% to 26.5%.
- Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States increased from 19.7% to 21.7%.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States peaked at 43.9% in June 2026 and was lowest at 37.5% in January 2026.
- Across the 12 months ending September 2026, Verizon’s share of searches among wireless carriers in the United States peaked at 30.7% in January 2026 and was lowest at 23.8% in July 2026.
- Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States peaked at 21.7% in September 2026 and was lowest at 18.5% in August 2026.
- Across the 12 months ending September 2026, Cricket Wireless’ share of searches among wireless carriers in the United States peaked at 5.2% in February 2026 and was lowest at 4.1% in January 2026.
- Across the 12 months ending September 2026, Mint Mobile’s share of searches among wireless carriers in the United States peaked at 3.9% in July 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, Cricket Wireless, Mint Mobile, Xfinity, Spectrum, Google Fi and Visible held steady: their share of searches among wireless carriers in the United States each moved less than 0.5 percentage points.

## Top wireless carriers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, T-Mobile, Verizon and AT&T appeared every time. Verizon was recommended most often, coming first in two out of five answers. T-Mobile was second, and AT&T was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Verizon | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| T-Mobile | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| AT&T | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Visible | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Mint Mobile | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Cricket Wireless | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Xfinity | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Google Fi | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Spectrum | 9th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about wireless carriers

- Asked ChatGPT "What's the best cell phone carrier in the US?": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless
- Asked ChatGPT "Which US phone carrier has the best coverage?": 1. Verizon, 2. AT&T, 3. T-Mobile
- Asked ChatGPT "What are the main cell phone carriers in the US?": 1. Verizon, 2. AT&T, 3. T-Mobile, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless, 7. Google Fi
- Searched Google, AI Overview "cell phone carriers": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Mint Mobile, 5. Visible, 6. Cricket Wireless, 7. Xfinity, 8. Spectrum
- Searched Google, AI Overview "wireless carrier": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Cricket Wireless, 5. Visible, 6. Mint Mobile

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [T-Mobile vs Verizon: compare search popularity](/demand/us/compare/t-mobile-vs-verizon): 39.6% against 26.5% Share of Search.
- [T-Mobile vs AT&T: compare search popularity](/demand/us/compare/att-vs-t-mobile): 39.6% against 21.7% Share of Search.
- [T-Mobile vs Cricket Wireless: compare search popularity](/demand/us/compare/cricket-wireless-vs-t-mobile): 39.6% against 4.3% Share of Search.
- [T-Mobile vs Mint Mobile: compare search popularity](/demand/us/compare/mint-mobile-vs-t-mobile): 39.6% against 2.9% Share of Search.
- [Verizon vs AT&T: compare search popularity](/demand/us/compare/att-vs-verizon): 26.5% against 21.7% Share of Search.
- [Verizon vs Cricket Wireless: compare search popularity](/demand/us/compare/cricket-wireless-vs-verizon): 26.5% against 4.3% Share of Search.
- [Verizon vs Mint Mobile: compare search popularity](/demand/us/compare/mint-mobile-vs-verizon): 26.5% against 2.9% Share of Search.
- [AT&T vs Cricket Wireless: compare search popularity](/demand/us/compare/att-vs-cricket-wireless): 21.7% against 4.3% Share of Search.
- [AT&T vs Mint Mobile: compare search popularity](/demand/us/compare/att-vs-mint-mobile): 21.7% against 2.9% Share of Search.
- [Cricket Wireless vs Mint Mobile: compare search popularity](/demand/us/compare/cricket-wireless-vs-mint-mobile): 4.3% against 2.9% Share of Search.

## How did search popularity change for United States wireless carriers in September 2026?

- In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
- In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.
- In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.
- In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.
- In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.
- Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.
- Estimated monthly branded searches for Cricket Wireless in the United States fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | T-Mobile | 39.6% | 9.1M | 0.0% | T-Mobile |
| 2 | Verizon | 26.5% | 6.1M | 0.0% | Verizon |
| 3 | AT&T | 21.7% | 5M | +22.2% | AT&T |
| 4 | Cricket Wireless | 4.3% | 1M | 0.0% | AT&T |
| 5 | Mint Mobile | 2.9% | 673K | -18.2% | T-Mobile |
| 6 | Xfinity | 2% | 450K | +49.5% | Comcast |
| 7 | Spectrum | 1.6% | 368K | +22.3% | Charter Communications |
| 8 | Google Fi | 1.1% | 246K | -18.3% | Google |
| 9 | Visible | 0.32% | 74K | 0.0% | Verizon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | T-Mobile | 11.1M | 43.8% | 1 |
| Oct 2025 | Verizon | 6.1M | 24.1% | 2 |
| Oct 2025 | AT&T | 5M | 19.7% | 3 |
| Oct 2025 | Cricket Wireless | 1.2M | 4.8% | 4 |
| Oct 2025 | Mint Mobile | 823K | 3.2% | 5 |
| Oct 2025 | Xfinity | 450K | 1.8% | 6 |
| Oct 2025 | Spectrum | 368K | 1.5% | 7 |
| Oct 2025 | Google Fi | 246K | 0.97% | 8 |
| Oct 2025 | Visible | 27.1K | 0.11% | 9 |
| Nov 2025 | T-Mobile | 11.1M | 43.8% | 1 |
| Nov 2025 | Verizon | 6.1M | 24.1% | 2 |
| Nov 2025 | AT&T | 5M | 19.7% | 3 |
| Nov 2025 | Cricket Wireless | 1.2M | 4.8% | 4 |
| Nov 2025 | Mint Mobile | 823K | 3.2% | 5 |
| Nov 2025 | Xfinity | 450K | 1.8% | 6 |
| Nov 2025 | Google Fi | 301K | 1.2% | 7 |
| Nov 2025 | Spectrum | 301K | 1.2% | 8 |
| Nov 2025 | Visible | 27.1K | 0.11% | 9 |
| Dec 2025 | T-Mobile | 11.1M | 41.6% | 1 |
| Dec 2025 | Verizon | 7.5M | 28.1% | 2 |
| Dec 2025 | AT&T | 5M | 18.8% | 3 |
| Dec 2025 | Cricket Wireless | 1.2M | 4.6% | 4 |
| Dec 2025 | Mint Mobile | 823K | 3.1% | 5 |
| Dec 2025 | Xfinity | 450K | 1.7% | 6 |
| Dec 2025 | Spectrum | 301K | 1.1% | 7 |
| Dec 2025 | Google Fi | 246K | 0.92% | 8 |
| Dec 2025 | Visible | 33.1K | 0.12% | 9 |
| Jan 2026 | T-Mobile | 9.1M | 37.5% | 1 |
| Jan 2026 | Verizon | 7.5M | 30.7% | 2 |
| Jan 2026 | AT&T | 5M | 20.5% | 3 |
| Jan 2026 | Cricket Wireless | 1M | 4.1% | 4 |
| Jan 2026 | Mint Mobile | 823K | 3.4% | 5 |
| Jan 2026 | Xfinity | 368K | 1.5% | 6 |
| Jan 2026 | Spectrum | 301K | 1.2% | 7 |
| Jan 2026 | Google Fi | 246K | 1% | 8 |
| Jan 2026 | Visible | 40.5K | 0.17% | 9 |
| Feb 2026 | T-Mobile | 7.5M | 39.1% | 1 |
| Feb 2026 | Verizon | 5M | 26.2% | 2 |
| Feb 2026 | AT&T | 4.1M | 21.4% | 3 |
| Feb 2026 | Cricket Wireless | 1M | 5.2% | 4 |
| Feb 2026 | Mint Mobile | 673K | 3.5% | 5 |
| Feb 2026 | Xfinity | 368K | 1.9% | 6 |
| Feb 2026 | Spectrum | 246K | 1.3% | 7 |
| Feb 2026 | Google Fi | 201K | 1.1% | 8 |
| Feb 2026 | Visible | 49.5K | 0.26% | 9 |
| Mar 2026 | T-Mobile | 9.1M | 43.6% | 1 |
| Mar 2026 | Verizon | 5M | 23.9% | 2 |
| Mar 2026 | AT&T | 4.1M | 19.5% | 3 |
| Mar 2026 | Cricket Wireless | 1M | 4.8% | 4 |
| Mar 2026 | Mint Mobile | 673K | 3.2% | 5 |
| Mar 2026 | Xfinity | 368K | 1.8% | 6 |
| Mar 2026 | Spectrum | 301K | 1.4% | 7 |
| Mar 2026 | Google Fi | 246K | 1.2% | 8 |
| Mar 2026 | Visible | 135K | 0.64% | 9 |
| Apr 2026 | T-Mobile | 7.5M | 38.9% | 1 |
| Apr 2026 | Verizon | 5M | 26% | 2 |
| Apr 2026 | AT&T | 4.1M | 21.3% | 3 |
| Apr 2026 | Cricket Wireless | 1M | 5.2% | 4 |
| Apr 2026 | Mint Mobile | 673K | 3.5% | 5 |
| Apr 2026 | Xfinity | 368K | 1.9% | 6 |
| Apr 2026 | Spectrum | 301K | 1.6% | 7 |
| Apr 2026 | Google Fi | 201K | 1% | 8 |
| Apr 2026 | Visible | 110K | 0.57% | 9 |
| May 2026 | T-Mobile | 7.5M | 39% | 1 |
| May 2026 | Verizon | 5M | 26.1% | 2 |
| May 2026 | AT&T | 4.1M | 21.4% | 3 |
| May 2026 | Cricket Wireless | 1M | 5.2% | 4 |
| May 2026 | Mint Mobile | 673K | 3.5% | 5 |
| May 2026 | Spectrum | 301K | 1.6% | 6 |
| May 2026 | Xfinity | 301K | 1.6% | 7 |
| May 2026 | Google Fi | 201K | 1% | 8 |
| May 2026 | Visible | 110K | 0.57% | 9 |
| Jun 2026 | T-Mobile | 9.1M | 43.9% | 1 |
| Jun 2026 | Verizon | 5M | 24% | 2 |
| Jun 2026 | AT&T | 4.1M | 19.6% | 3 |
| Jun 2026 | Cricket Wireless | 1M | 4.8% | 4 |
| Jun 2026 | Mint Mobile | 673K | 3.2% | 5 |
| Jun 2026 | Spectrum | 301K | 1.4% | 6 |
| Jun 2026 | Xfinity | 301K | 1.4% | 7 |
| Jun 2026 | Google Fi | 246K | 1.2% | 8 |
| Jun 2026 | Visible | 90.5K | 0.43% | 9 |
| Jul 2026 | T-Mobile | 9.1M | 43.5% | 1 |
| Jul 2026 | Verizon | 5M | 23.8% | 2 |
| Jul 2026 | AT&T | 4.1M | 19.5% | 3 |
| Jul 2026 | Cricket Wireless | 1M | 4.8% | 4 |
| Jul 2026 | Mint Mobile | 823K | 3.9% | 5 |
| Jul 2026 | Spectrum | 301K | 1.4% | 6 |
| Jul 2026 | Xfinity | 301K | 1.4% | 7 |
| Jul 2026 | Google Fi | 246K | 1.2% | 8 |
| Jul 2026 | Visible | 90.5K | 0.43% | 9 |
| Aug 2026 | T-Mobile | 9.1M | 41.3% | 1 |
| Aug 2026 | Verizon | 6.1M | 27.6% | 2 |
| Aug 2026 | AT&T | 4.1M | 18.5% | 3 |
| Aug 2026 | Cricket Wireless | 1M | 4.5% | 4 |
| Aug 2026 | Mint Mobile | 823K | 3.7% | 5 |
| Aug 2026 | Google Fi | 301K | 1.4% | 6 |
| Aug 2026 | Spectrum | 301K | 1.4% | 7 |
| Aug 2026 | Xfinity | 301K | 1.4% | 8 |
| Aug 2026 | Visible | 74K | 0.33% | 9 |
| Sep 2026 | T-Mobile | 9.1M | 39.6% | 1 |
| Sep 2026 | Verizon | 6.1M | 26.5% | 2 |
| Sep 2026 | AT&T | 5M | 21.7% | 3 |
| Sep 2026 | Cricket Wireless | 1M | 4.3% | 4 |
| Sep 2026 | Mint Mobile | 673K | 2.9% | 5 |
| Sep 2026 | Xfinity | 450K | 2% | 6 |
| Sep 2026 | Spectrum | 368K | 1.6% | 7 |
| Sep 2026 | Google Fi | 246K | 1.1% | 8 |
| Sep 2026 | Visible | 74K | 0.32% | 9 |

## What is being compared

- **AT&T**: Measured on the search term “at&t”.
- **Cricket Wireless**: Measured on the search term “cricket wireless”.
- **Google Fi**: Measured on the search term “google fi”.
- **Mint Mobile**: Measured on the search term “mint mobile”.
- **Spectrum**: Measured on the search term “spectrum mobile”.
- **T-Mobile**: Measured on the search term “t-mobile”.
- **Verizon**: Measured on the search term “verizon”.
- **Visible**: Measured on the search term “visible wireless”.
- **Xfinity**: Measured on the search term “xfinity mobile”.

- [AT&T](/demand/us/brands/att)
- [Cricket Wireless](/demand/us/brands/cricket-wireless)
- [Google Fi](/demand/us/brands/google-fi)
- [Mint Mobile](/demand/us/brands/mint-mobile)
- [Spectrum](/demand/us/brands/spectrum-internet)
- [T-Mobile](/demand/us/brands/t-mobile)
- [Verizon](/demand/us/brands/verizon)
- [Visible](/demand/us/brands/visible-wireless)
- [Xfinity](/demand/us/brands/xfinity)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wireless carriers in the United States?

In September 2026, T-Mobile was the most searched among wireless carriers in the United States, with an estimated 9.1M branded searches, 39.6% of all searches for the nine we track.

## Cite this page

Brandwave. "Wireless carriers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-wireless-carriers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-wireless-carriers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.