--- title: "Wine clubs in the United States: Which are searched most?" description: "Compare the wine clubs and subscriptions that deliver bottles to your door. Share of Search among Naked Wines, Splash Wines, Laithwaites, Wine Access, Wine Insiders, Firstleaf, SommSelect, Vinebox, The California Wine Club, Plonk Wine Club and Gold Medal Wine Club, the wine clubs Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-wine-clubs" publisher: "Brandwave" --- # Wine clubs in the United States: Which are searched most? Compare the wine clubs and subscriptions that deliver bottles to your door. Share of Search among Naked Wines, Splash Wines, Laithwaites, Wine Access, Wine Insiders, Firstleaf, SommSelect, Vinebox, The California Wine Club, Plonk Wine Club and Gold Medal Wine Club, the wine clubs Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wine clubs - **Market**: United States - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Naked Wines, 32.7% ## Which brand is most popular in search among wine clubs in the United States? - In September 2026, Naked Wines was the most searched among wine clubs in the United States, with an estimated 9.9K branded searches, 32.7% of all searches for the 11 we track. - Splash Wines is in 2nd place, 10.9 percentage points behind at 21.8%. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in the United States decreased from 43.3% to 32.7%. - Across the 12 months ending September 2026, Splash Wines’ share of searches among wine clubs in the United States increased from 12.9% to 21.8%. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States increased from 5.7% to 11.9%. - Across the 12 months ending September 2026, Wine Access’ share of searches among wine clubs in the United States increased from 8.6% to 9.6%. - Across the 12 months ending September 2026, Wine Insiders’ share of searches among wine clubs in the United States decreased from 10.5% to 9.6%. - Across the 12 months ending September 2026, Firstleaf’s share of searches among wine clubs in the United States decreased from 6.9% to 6.3%. - Across the 12 months ending September 2026, Vinebox’s share of searches among wine clubs in the United States decreased from 5.7% to 2.4%. - Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in the United States peaked at 46.3% in November 2025 and was lowest at 32.7% in September 2026. - Across the 12 months ending September 2026, Splash Wines’ share of searches among wine clubs in the United States peaked at 21.8% in September 2026 and was lowest at 12.6% in December 2025. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States peaked at 11.9% in September 2026 and was lowest at 5.1% in January 2026. - Across the 12 months ending September 2026, Wine Access’ share of searches among wine clubs in the United States peaked at 12.1% in May 2026 and was lowest at 7.5% in November 2025. - Across the 12 months ending September 2026, Wine Insiders’ share of searches among wine clubs in the United States peaked at 18.1% in May 2026 and was lowest at 8.6% in March 2026. - Across the 12 months ending September 2026, Firstleaf’s share of searches among wine clubs in the United States peaked at 9.6% in January 2026 and was lowest at 6.1% in August 2026. - Across the 12 months ending September 2026, SommSelect’s share of searches among wine clubs in the United States peaked at 2.8% in February 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, Vinebox’s share of searches among wine clubs in the United States peaked at 6.8% in December 2025 and was lowest at 1.3% in July 2026. - Across the 12 months ending September 2026, The California Wine Club’s share of searches among wine clubs in the United States peaked at 3% in December 2025 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Laithwaites rose from 6th to 3rd among wine clubs in the United States. - Across the 12 months ending September 2026, Wine Insiders fell from 3rd to 5th among wine clubs in the United States. - Across the 12 months ending September 2026, Firstleaf fell from 5th to 6th among wine clubs in the United States. - Across the 12 months ending September 2026, SommSelect rose from 8th to 7th among wine clubs in the United States. - Across the 12 months ending September 2026, Vinebox fell from 7th to 8th among wine clubs in the United States. - Across the 12 months ending September 2026, The California Wine Club, Plonk Wine Club and Gold Medal Wine Club held steady: their share of searches among wine clubs in the United States each moved less than 0.5 percentage points. ## Top wine clubs in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Firstleaf appeared every time. Firstleaf was recommended most often, coming first in three out of five answers. SommSelect was second, and Wine Access was third. Laithwaites, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Firstleaf | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SommSelect | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Access | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Naked Wines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Plonk Wine Club | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | The California Wine Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wine Insiders | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Splash Wines | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vinebox | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Laithwaites | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gold Medal Wine Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in the US?": 1. Firstleaf, 2. Naked Wines, 3. Wine Access, 4. The California Wine Club, 5. Plonk Wine Club - Asked ChatGPT "What are the best wine clubs in the US?": 1. Firstleaf, 2. Wine Access, 3. SommSelect, 4. The California Wine Club, 5. Naked Wines, 6. Plonk Wine Club - Asked ChatGPT "What's the best wine club in the US for trying new wines?": 1. Plonk Wine Club, 2. SommSelect, 3. Firstleaf - Searched Google, AI Overview "wine club": 1. SommSelect, 2. Firstleaf, 3. Splash Wines, 4. Wine Access - Searched Google, AI Overview "wine subscription": 1. Firstleaf, 2. Wine Insiders, 3. Naked Wines, 4. Vinebox, 5. Wine Access, 6. Plonk Wine Club Not named in any answer: Laithwaites and Gold Medal Wine Club. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## Compare search popularity between leading brands - [Naked Wines vs Splash Wines: compare search popularity](/demand/us/compare/naked-wines-vs-splash-wines): 32.7% against 21.8% Share of Search. - [Naked Wines vs Laithwaites: compare search popularity](/demand/us/compare/laithwaites-vs-naked-wines): 32.7% against 11.9% Share of Search. - [Naked Wines vs Wine Access: compare search popularity](/demand/us/compare/naked-wines-vs-wine-access): 32.7% against 9.6% Share of Search. - [Naked Wines vs Wine Insiders: compare search popularity](/demand/us/compare/naked-wines-vs-wine-insiders): 32.7% against 9.6% Share of Search. - [Splash Wines vs Laithwaites: compare search popularity](/demand/us/compare/laithwaites-vs-splash-wines): 21.8% against 11.9% Share of Search. - [Splash Wines vs Wine Access: compare search popularity](/demand/us/compare/splash-wines-vs-wine-access): 21.8% against 9.6% Share of Search. - [Splash Wines vs Wine Insiders: compare search popularity](/demand/us/compare/splash-wines-vs-wine-insiders): 21.8% against 9.6% Share of Search. - [Laithwaites vs Wine Access: compare search popularity](/demand/us/compare/laithwaites-vs-wine-access): 11.9% against 9.6% Share of Search. - [Laithwaites vs Wine Insiders: compare search popularity](/demand/us/compare/laithwaites-vs-wine-insiders): 11.9% against 9.6% Share of Search. - [Wine Access vs Wine Insiders: compare search popularity](/demand/us/compare/wine-access-vs-wine-insiders): 9.6% Share of Search each. ## How did search popularity change for United States wine clubs in September 2026? - In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches. - In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%. - In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%. - In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%. - In September 2026, Vinebox rose from 9th to 8th among wine clubs in the United States. - In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States. - Estimated monthly branded searches for Gold Medal Wine Club in the United States fell 64.1% over 12 measured months, from 390 to 140 in September 2026. - Estimated monthly branded searches for Firstleaf in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Naked Wines | 32.7% | 9.9K | -18.2% | Naked Wines | | 2 | Splash Wines | 21.8% | 6.6K | 0.0% | Splash Wines | | 3 | Laithwaites | 11.9% | 3.6K | +89.5% | Laithwaites | | 4 | Wine Access | 9.6% | 2.9K | 0.0% | Wine Access | | 5 | Wine Insiders | 9.6% | 2.9K | -19.4% | Wine Insiders | | 6 | Firstleaf | 6.3% | 1.9K | 0.0% | Firstleaf | | 7 | SommSelect | 2.4% | 720 | 0.0% | SommSelect | | 8 | Vinebox | 2.4% | 720 | +22.0% | Vinebox | | 9 | The California Wine Club | 1.9% | 590 | 0.0% | The California Wine Club | | 10 | Plonk Wine Club | 1% | 310 | -11.4% | Plonk Wine Club | | 11 | Gold Medal Wine Club | 0.46% | 140 | 0.0% | Gold Medal Wine Club | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Naked Wines | 18.1K | 43.3% | 1 | | Oct 2025 | Splash Wines | 5.4K | 12.9% | 2 | | Oct 2025 | Wine Insiders | 4.4K | 10.5% | 3 | | Oct 2025 | Wine Access | 3.6K | 8.6% | 4 | | Oct 2025 | Firstleaf | 2.9K | 6.9% | 5 | | Oct 2025 | Laithwaites | 2.4K | 5.7% | 6 | | Oct 2025 | Vinebox | 2.4K | 5.7% | 7 | | Oct 2025 | SommSelect | 880 | 2.1% | 8 | | Oct 2025 | The California Wine Club | 880 | 2.1% | 9 | | Oct 2025 | Plonk Wine Club | 470 | 1.1% | 10 | | Oct 2025 | Gold Medal Wine Club | 390 | 0.93% | 11 | | Nov 2025 | Naked Wines | 27.1K | 46.3% | 1 | | Nov 2025 | Splash Wines | 8.1K | 13.9% | 2 | | Nov 2025 | Wine Insiders | 5.4K | 9.2% | 3 | | Nov 2025 | Wine Access | 4.4K | 7.5% | 4 | | Nov 2025 | Firstleaf | 3.6K | 6.2% | 5 | | Nov 2025 | Laithwaites | 3.6K | 6.2% | 6 | | Nov 2025 | Vinebox | 3.6K | 6.2% | 7 | | Nov 2025 | SommSelect | 1K | 1.7% | 8 | | Nov 2025 | The California Wine Club | 880 | 1.5% | 9 | | Nov 2025 | Plonk Wine Club | 470 | 0.8% | 10 | | Nov 2025 | Gold Medal Wine Club | 320 | 0.55% | 11 | | Dec 2025 | Naked Wines | 27.1K | 42.2% | 1 | | Dec 2025 | Splash Wines | 8.1K | 12.6% | 2 | | Dec 2025 | Wine Insiders | 6.6K | 10.3% | 3 | | Dec 2025 | Wine Access | 5.4K | 8.4% | 4 | | Dec 2025 | Firstleaf | 4.4K | 6.8% | 5 | | Dec 2025 | Vinebox | 4.4K | 6.8% | 6 | | Dec 2025 | Laithwaites | 3.6K | 5.6% | 7 | | Dec 2025 | The California Wine Club | 1.9K | 3% | 8 | | Dec 2025 | SommSelect | 1.6K | 2.5% | 9 | | Dec 2025 | Gold Medal Wine Club | 590 | 0.92% | 10 | | Dec 2025 | Plonk Wine Club | 580 | 0.9% | 11 | | Jan 2026 | Naked Wines | 14.8K | 39.3% | 1 | | Jan 2026 | Splash Wines | 5.4K | 14.4% | 2 | | Jan 2026 | Wine Access | 4.4K | 11.7% | 3 | | Jan 2026 | Wine Insiders | 4.4K | 11.7% | 4 | | Jan 2026 | Firstleaf | 3.6K | 9.6% | 5 | | Jan 2026 | Laithwaites | 1.9K | 5.1% | 6 | | Jan 2026 | SommSelect | 880 | 2.3% | 7 | | Jan 2026 | Vinebox | 880 | 2.3% | 8 | | Jan 2026 | The California Wine Club | 720 | 1.9% | 9 | | Jan 2026 | Plonk Wine Club | 380 | 1% | 10 | | Jan 2026 | Gold Medal Wine Club | 260 | 0.69% | 11 | | Feb 2026 | Naked Wines | 12.1K | 39.1% | 1 | | Feb 2026 | Splash Wines | 5.4K | 17.4% | 2 | | Feb 2026 | Wine Access | 3.6K | 11.6% | 3 | | Feb 2026 | Wine Insiders | 2.9K | 9.4% | 4 | | Feb 2026 | Firstleaf | 2.4K | 7.7% | 5 | | Feb 2026 | Laithwaites | 1.9K | 6.1% | 6 | | Feb 2026 | SommSelect | 880 | 2.8% | 7 | | Feb 2026 | The California Wine Club | 720 | 2.3% | 8 | | Feb 2026 | Vinebox | 590 | 1.9% | 9 | | Feb 2026 | Plonk Wine Club | 280 | 0.9% | 10 | | Feb 2026 | Gold Medal Wine Club | 210 | 0.68% | 11 | | Mar 2026 | Naked Wines | 14.8K | 43.9% | 1 | | Mar 2026 | Splash Wines | 5.4K | 16% | 2 | | Mar 2026 | Wine Access | 3.6K | 10.7% | 3 | | Mar 2026 | Wine Insiders | 2.9K | 8.6% | 4 | | Mar 2026 | Firstleaf | 2.4K | 7.1% | 5 | | Mar 2026 | Laithwaites | 1.9K | 5.6% | 6 | | Mar 2026 | SommSelect | 880 | 2.6% | 7 | | Mar 2026 | The California Wine Club | 720 | 2.1% | 8 | | Mar 2026 | Vinebox | 590 | 1.7% | 9 | | Mar 2026 | Plonk Wine Club | 350 | 1% | 10 | | Mar 2026 | Gold Medal Wine Club | 210 | 0.62% | 11 | | Apr 2026 | Naked Wines | 12.1K | 38.4% | 1 | | Apr 2026 | Splash Wines | 5.4K | 17.1% | 2 | | Apr 2026 | Wine Insiders | 4.4K | 14% | 3 | | Apr 2026 | Wine Access | 2.9K | 9.2% | 4 | | Apr 2026 | Firstleaf | 2.4K | 7.6% | 5 | | Apr 2026 | Laithwaites | 1.9K | 6% | 6 | | Apr 2026 | SommSelect | 720 | 2.3% | 7 | | Apr 2026 | The California Wine Club | 590 | 1.9% | 8 | | Apr 2026 | Vinebox | 590 | 1.9% | 9 | | Apr 2026 | Plonk Wine Club | 350 | 1.1% | 10 | | Apr 2026 | Gold Medal Wine Club | 140 | 0.44% | 11 | | May 2026 | Naked Wines | 12.1K | 33.2% | 1 | | May 2026 | Splash Wines | 6.6K | 18.1% | 2 | | May 2026 | Wine Insiders | 6.6K | 18.1% | 3 | | May 2026 | Wine Access | 4.4K | 12.1% | 4 | | May 2026 | Firstleaf | 2.4K | 6.6% | 5 | | May 2026 | Laithwaites | 1.9K | 5.2% | 6 | | May 2026 | SommSelect | 720 | 2% | 7 | | May 2026 | Vinebox | 720 | 2% | 8 | | May 2026 | The California Wine Club | 590 | 1.6% | 9 | | May 2026 | Plonk Wine Club | 320 | 0.88% | 10 | | May 2026 | Gold Medal Wine Club | 140 | 0.38% | 11 | | Jun 2026 | Naked Wines | 12.1K | 39.1% | 1 | | Jun 2026 | Splash Wines | 6.6K | 21.3% | 2 | | Jun 2026 | Wine Insiders | 3.6K | 11.6% | 3 | | Jun 2026 | Wine Access | 2.9K | 9.4% | 4 | | Jun 2026 | Firstleaf | 1.9K | 6.1% | 5 | | Jun 2026 | Laithwaites | 1.6K | 5.2% | 6 | | Jun 2026 | SommSelect | 720 | 2.3% | 7 | | Jun 2026 | The California Wine Club | 590 | 1.9% | 8 | | Jun 2026 | Vinebox | 480 | 1.6% | 9 | | Jun 2026 | Plonk Wine Club | 320 | 1% | 10 | | Jun 2026 | Gold Medal Wine Club | 140 | 0.45% | 11 | | Jul 2026 | Naked Wines | 12.1K | 39.3% | 1 | | Jul 2026 | Splash Wines | 6.6K | 21.4% | 2 | | Jul 2026 | Wine Insiders | 3.6K | 11.7% | 3 | | Jul 2026 | Wine Access | 2.9K | 9.4% | 4 | | Jul 2026 | Firstleaf | 1.9K | 6.2% | 5 | | Jul 2026 | Laithwaites | 1.6K | 5.2% | 6 | | Jul 2026 | SommSelect | 720 | 2.3% | 7 | | Jul 2026 | The California Wine Club | 590 | 1.9% | 8 | | Jul 2026 | Vinebox | 390 | 1.3% | 9 | | Jul 2026 | Plonk Wine Club | 280 | 0.91% | 10 | | Jul 2026 | Gold Medal Wine Club | 110 | 0.36% | 11 | | Aug 2026 | Naked Wines | 12.1K | 38.5% | 1 | | Aug 2026 | Splash Wines | 6.6K | 21% | 2 | | Aug 2026 | Wine Insiders | 3.6K | 11.5% | 3 | | Aug 2026 | Wine Access | 2.9K | 9.2% | 4 | | Aug 2026 | Firstleaf | 1.9K | 6.1% | 5 | | Aug 2026 | Laithwaites | 1.9K | 6.1% | 6 | | Aug 2026 | SommSelect | 720 | 2.3% | 7 | | Aug 2026 | The California Wine Club | 590 | 1.9% | 8 | | Aug 2026 | Vinebox | 590 | 1.9% | 9 | | Aug 2026 | Plonk Wine Club | 350 | 1.1% | 10 | | Aug 2026 | Gold Medal Wine Club | 140 | 0.45% | 11 | | Sep 2026 | Naked Wines | 9.9K | 32.7% | 1 | | Sep 2026 | Splash Wines | 6.6K | 21.8% | 2 | | Sep 2026 | Laithwaites | 3.6K | 11.9% | 3 | | Sep 2026 | Wine Access | 2.9K | 9.6% | 4 | | Sep 2026 | Wine Insiders | 2.9K | 9.6% | 5 | | Sep 2026 | Firstleaf | 1.9K | 6.3% | 6 | | Sep 2026 | SommSelect | 720 | 2.4% | 7 | | Sep 2026 | Vinebox | 720 | 2.4% | 8 | | Sep 2026 | The California Wine Club | 590 | 1.9% | 9 | | Sep 2026 | Plonk Wine Club | 310 | 1% | 10 | | Sep 2026 | Gold Medal Wine Club | 140 | 0.46% | 11 | ## What is being compared - **Firstleaf**: Measured on the search term “firstleaf”. - **Gold Medal Wine Club**: Measured on the search term “gold medal wine club”. - **Laithwaites**: Measured on the search term “laithwaites”. - **Naked Wines**: Measured on the search term “naked wines”. - **Plonk Wine Club**: Measured on the search terms “plonk wine” and “plonk wine club”, summed into one figure. - **SommSelect**: Measured on the search term “sommselect”. - **Splash Wines**: Measured on the search term “splash wines”. - **The California Wine Club**: Measured on the search term “california wine club”. - **Vinebox**: Measured on the search term “vinebox”. - **Wine Access**: Measured on the search term “wine access”. - **Wine Insiders**: Measured on the search term “wine insiders”. - [Firstleaf](/demand/us/brands/firstleaf) - [Gold Medal Wine Club](/demand/us/brands/gold-medal-wine-club) - [Laithwaites](/demand/us/brands/laithwaites) - [Naked Wines](/demand/us/brands/naked-wines) - [Plonk Wine Club](/demand/us/brands/plonk-wine-club) - [SommSelect](/demand/us/brands/sommselect) - [Splash Wines](/demand/us/brands/splash-wines) - [The California Wine Club](/demand/us/brands/california-wine-club) - [Vinebox](/demand/us/brands/vinebox) - [Wine Access](/demand/us/brands/wine-access) - [Wine Insiders](/demand/us/brands/wine-insiders) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wine clubs in the United States? In September 2026, Naked Wines was the most searched among wine clubs in the United States, with an estimated 9.9K branded searches, 32.7% of all searches for the 11 we track. ## Cite this page Brandwave. "Wine clubs in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-wine-clubs This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-wine-clubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.