--- title: "Wig brands in the United States: Which are searched most?" description: "Compare the brands people buy wigs from. Share of Search among Luvme, UNice, Raquel Welch, Uniwigs, Outre, West Kiss and Jon Renau, the wig brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-wig-brands" publisher: "Brandwave" --- # Wig brands in the United States: Which are searched most? Compare the brands people buy wigs from. Share of Search among Luvme, UNice, Raquel Welch, Uniwigs, Outre, West Kiss and Jon Renau, the wig brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wig brands - **Market**: United States - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Luvme, 61.1% ## Which brand is most popular in search among wig brands in the United States? - In September 2026, Luvme was the most searched among wig brands in the United States, with an estimated 201K branded searches, 61.1% of all searches for the seven we track. - UNice is in 2nd place, 38.6 percentage points behind at 22.5%. - Across the 12 months ending September 2026, Uniwigs’ share of searches among wig brands in the United States increased from 3% to 3.7%. - Across the 12 months ending September 2026, West Kiss’ share of searches among wig brands in the United States decreased from 3% to 2%. - Across the 12 months ending September 2026, Luvme’s share of searches among wig brands in the United States peaked at 65.8% in August 2026 and was lowest at 56.7% in March 2026. - Across the 12 months ending September 2026, UNice’s share of searches among wig brands in the United States peaked at 26.4% in July 2026 and was lowest at 19.8% in August 2026. - Across the 12 months ending September 2026, Raquel Welch’s share of searches among wig brands in the United States peaked at 7.6% in March 2026 and was lowest at 4.8% in August 2026. - Across the 12 months ending September 2026, Uniwigs’ share of searches among wig brands in the United States peaked at 4.2% in February 2026 and was lowest at 2.9% in July 2026. - Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States peaked at 2.9% in August 2026 and was lowest at 1.9% in December 2025. - Across the 12 months ending September 2026, West Kiss’ share of searches among wig brands in the United States peaked at 3.7% in November 2025 and was lowest at 2% in September 2026. - Across the 12 months ending September 2026, Outre rose from 6th to 5th among wig brands in the United States. - Across the 12 months ending September 2026, West Kiss fell from 5th to 6th among wig brands in the United States. - Across the 12 months ending September 2026, Luvme, UNice, Raquel Welch and Jon Renau held steady: their share of searches among wig brands in the United States each moved less than 0.5 percentage points. ## Top wig brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Luvme and UNice were mentioned most often, in four of the five answers. Luvme was recommended most often, coming first in two out of four answers that gave a list. UNice was second, and Outre was third. Uniwigs, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luvme | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | UNice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Outre | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jon Renau | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Raquel Welch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniwigs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | West Kiss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wig brands - Asked ChatGPT "Which wig brand should I buy in the US?": 1. Outre, 2. Luvme, 3. UNice, 4. Jon Renau - Asked ChatGPT "What are the best wig brands in the US?": 1. Luvme, 2. Outre, 3. UNice, 4. Jon Renau, 5. Raquel Welch - Asked ChatGPT "What's the best wig brand in the US for natural-looking human hair?": 1. Luvme, 2. Jon Renau, 3. UNice - Searched Google, AI Overview "wigs": named none of the brands we track - Searched Google, AI Overview "human hair wigs": 1. UNice, 2. Luvme Not named in any answer: Uniwigs and West Kiss. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## Compare search popularity between leading brands - [Luvme vs UNice: compare search popularity](/demand/us/compare/luvme-hair-vs-unice-hair): 61.1% against 22.5% Share of Search. - [Luvme vs Raquel Welch: compare search popularity](/demand/us/compare/luvme-hair-vs-raquel-welch-wigs): 61.1% against 6.8% Share of Search. - [Luvme vs Uniwigs: compare search popularity](/demand/us/compare/luvme-hair-vs-uniwigs): 61.1% against 3.7% Share of Search. - [Luvme vs Outre: compare search popularity](/demand/us/compare/luvme-hair-vs-outre): 61.1% against 2.6% Share of Search. - [UNice vs Raquel Welch: compare search popularity](/demand/us/compare/raquel-welch-wigs-vs-unice-hair): 22.5% against 6.8% Share of Search. - [UNice vs Uniwigs: compare search popularity](/demand/us/compare/unice-hair-vs-uniwigs): 22.5% against 3.7% Share of Search. - [UNice vs Outre: compare search popularity](/demand/us/compare/outre-vs-unice-hair): 22.5% against 2.6% Share of Search. - [Raquel Welch vs Uniwigs: compare search popularity](/demand/us/compare/raquel-welch-wigs-vs-uniwigs): 6.8% against 3.7% Share of Search. - [Raquel Welch vs Outre: compare search popularity](/demand/us/compare/outre-vs-raquel-welch-wigs): 6.8% against 2.6% Share of Search. - [Uniwigs vs Outre: compare search popularity](/demand/us/compare/outre-vs-uniwigs): 3.7% against 2.6% Share of Search. ## How did search popularity change for United States wig brands in September 2026? - In September 2026, UNice gained share of searches among wig brands in the United States, from 19.8% to 22.5%. - In September 2026, Raquel Welch gained share of searches among wig brands in the United States, from 4.8% to 6.8%. - In September 2026, Luvme lost share of searches among wig brands in the United States, from 65.8% to 61.1%. - Estimated monthly branded searches for Uniwigs in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. - Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026. - Estimated monthly branded searches for West Kiss in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Jon Renau in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Luvme | 61.1% | 201K | 0.0% | Luvme Hair | | 2 | UNice | 22.5% | 74K | +22.3% | UNice | | 3 | Raquel Welch | 6.8% | 22.2K | +50.0% | HairUWear | | 4 | Uniwigs | 3.7% | 12.1K | +22.2% | Uniwigs | | 5 | Outre | 2.6% | 8.5K | -5.6% | Outre | | 6 | West Kiss | 2% | 6.6K | 0.0% | West Kiss | | 7 | Jon Renau | 1.3% | 4.4K | +22.2% | Jon Renau | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luvme | 201K | 61% | 1 | | Oct 2025 | UNice | 74K | 22.4% | 2 | | Oct 2025 | Raquel Welch | 22.2K | 6.7% | 3 | | Oct 2025 | Uniwigs | 9.9K | 3% | 4 | | Oct 2025 | West Kiss | 9.9K | 3% | 5 | | Oct 2025 | Outre | 7.3K | 2.2% | 6 | | Oct 2025 | Jon Renau | 5.4K | 1.6% | 7 | | Nov 2025 | Luvme | 201K | 60.7% | 1 | | Nov 2025 | UNice | 74K | 22.4% | 2 | | Nov 2025 | Raquel Welch | 22.2K | 6.7% | 3 | | Nov 2025 | West Kiss | 12.1K | 3.7% | 4 | | Nov 2025 | Uniwigs | 9.9K | 3% | 5 | | Nov 2025 | Outre | 7.3K | 2.2% | 6 | | Nov 2025 | Jon Renau | 4.4K | 1.3% | 7 | | Dec 2025 | Luvme | 201K | 62.1% | 1 | | Dec 2025 | UNice | 74K | 22.9% | 2 | | Dec 2025 | Raquel Welch | 18.1K | 5.6% | 3 | | Dec 2025 | Uniwigs | 9.9K | 3.1% | 4 | | Dec 2025 | West Kiss | 9.9K | 3.1% | 5 | | Dec 2025 | Outre | 6.3K | 1.9% | 6 | | Dec 2025 | Jon Renau | 4.4K | 1.4% | 7 | | Jan 2026 | Luvme | 201K | 59.9% | 1 | | Jan 2026 | UNice | 74K | 22.1% | 2 | | Jan 2026 | Raquel Welch | 22.2K | 6.6% | 3 | | Jan 2026 | Uniwigs | 12.1K | 3.6% | 4 | | Jan 2026 | West Kiss | 12.1K | 3.6% | 5 | | Jan 2026 | Outre | 7.3K | 2.2% | 6 | | Jan 2026 | Jon Renau | 6.6K | 2% | 7 | | Feb 2026 | Luvme | 201K | 57.4% | 1 | | Feb 2026 | UNice | 90.5K | 25.8% | 2 | | Feb 2026 | Raquel Welch | 22.2K | 6.3% | 3 | | Feb 2026 | Uniwigs | 14.8K | 4.2% | 4 | | Feb 2026 | West Kiss | 9.9K | 2.8% | 5 | | Feb 2026 | Outre | 7.3K | 2.1% | 6 | | Feb 2026 | Jon Renau | 4.4K | 1.3% | 7 | | Mar 2026 | Luvme | 201K | 56.7% | 1 | | Mar 2026 | UNice | 90.5K | 25.5% | 2 | | Mar 2026 | Raquel Welch | 27.1K | 7.6% | 3 | | Mar 2026 | Uniwigs | 12.1K | 3.4% | 4 | | Mar 2026 | West Kiss | 12.1K | 3.4% | 5 | | Mar 2026 | Outre | 7.3K | 2.1% | 6 | | Mar 2026 | Jon Renau | 4.4K | 1.2% | 7 | | Apr 2026 | Luvme | 165K | 57.3% | 1 | | Apr 2026 | UNice | 74K | 25.7% | 2 | | Apr 2026 | Raquel Welch | 18.1K | 6.3% | 3 | | Apr 2026 | Uniwigs | 12.1K | 4.2% | 4 | | Apr 2026 | West Kiss | 8.1K | 2.8% | 5 | | Apr 2026 | Outre | 6.3K | 2.2% | 6 | | Apr 2026 | Jon Renau | 4.4K | 1.5% | 7 | | May 2026 | Luvme | 201K | 62.9% | 1 | | May 2026 | UNice | 74K | 23.2% | 2 | | May 2026 | Raquel Welch | 18.1K | 5.7% | 3 | | May 2026 | Uniwigs | 9.9K | 3.1% | 4 | | May 2026 | West Kiss | 6.6K | 2.1% | 5 | | May 2026 | Outre | 6.3K | 2% | 6 | | May 2026 | Jon Renau | 3.6K | 1.1% | 7 | | Jun 2026 | Luvme | 165K | 58.9% | 1 | | Jun 2026 | UNice | 74K | 26.4% | 2 | | Jun 2026 | Raquel Welch | 14.8K | 5.3% | 3 | | Jun 2026 | Uniwigs | 9.9K | 3.5% | 4 | | Jun 2026 | West Kiss | 6.6K | 2.4% | 5 | | Jun 2026 | Outre | 6.3K | 2.2% | 6 | | Jun 2026 | Jon Renau | 3.6K | 1.3% | 7 | | Jul 2026 | Luvme | 165K | 58.9% | 1 | | Jul 2026 | UNice | 74K | 26.4% | 2 | | Jul 2026 | Raquel Welch | 14.8K | 5.3% | 3 | | Jul 2026 | Uniwigs | 8.1K | 2.9% | 4 | | Jul 2026 | Outre | 7.8K | 2.8% | 5 | | Jul 2026 | West Kiss | 6.6K | 2.4% | 6 | | Jul 2026 | Jon Renau | 3.6K | 1.3% | 7 | | Aug 2026 | Luvme | 201K | 65.8% | 1 | | Aug 2026 | UNice | 60.5K | 19.8% | 2 | | Aug 2026 | Raquel Welch | 14.8K | 4.8% | 3 | | Aug 2026 | Uniwigs | 9.9K | 3.2% | 4 | | Aug 2026 | Outre | 9K | 2.9% | 5 | | Aug 2026 | West Kiss | 6.6K | 2.2% | 6 | | Aug 2026 | Jon Renau | 3.6K | 1.2% | 7 | | Sep 2026 | Luvme | 201K | 61.1% | 1 | | Sep 2026 | UNice | 74K | 22.5% | 2 | | Sep 2026 | Raquel Welch | 22.2K | 6.8% | 3 | | Sep 2026 | Uniwigs | 12.1K | 3.7% | 4 | | Sep 2026 | Outre | 8.5K | 2.6% | 5 | | Sep 2026 | West Kiss | 6.6K | 2% | 6 | | Sep 2026 | Jon Renau | 4.4K | 1.3% | 7 | ## What is being compared - **Jon Renau**: Measured on the search term “jon renau”. - **Luvme**: Measured on the search term “luvme hair”. - **Outre**: Measured on the search terms “outre hair” and “outre wigs”, summed into one figure. - **Raquel Welch**: Measured on the search term “raquel welch wigs”. - **UNice**: Measured on the search term “unice hair”. - **Uniwigs**: Measured on the search term “uniwigs”. - **West Kiss**: Measured on the search term “west kiss hair”. - [Jon Renau](/demand/us/brands/jon-renau) - [Luvme](/demand/us/brands/luvme-hair) - [Outre](/demand/us/brands/outre) - [Raquel Welch](/demand/us/brands/raquel-welch-wigs) - [UNice](/demand/us/brands/unice-hair) - [Uniwigs](/demand/us/brands/uniwigs) - [West Kiss](/demand/us/brands/west-kiss-hair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wig brands in the United States? In September 2026, Luvme was the most searched among wig brands in the United States, with an estimated 201K branded searches, 61.1% of all searches for the seven we track. ## Cite this page Brandwave. "Wig brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-wig-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-wig-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.